Although there is a considerable difference between the script story and the plot of the movie I have watched, Ronan can still confirm from the background setting that this is "Avatar".

The project will take several years to complete, and with James Cameron's character, the script must be constantly changed.

Many common rules in Hollywood, such as the script must not be changed after the finalization of the script, are not applicable to top directors at all.

Again, it is not suitable for top stars.

It is not uncommon for big-name stars and directors to change the script during filming.

During the next two days of communication with James Cameron, Ronan did not express any opinions on the script. Instead, he communicated with James Cameron about technology, especially after James Cameron mentioned that the male and female protagonists of "Avatar" were filmed almost entirely using motion capture.

Motion capture is a brand new film shooting technology that has emerged in recent years. It has a large amount of scenes in the Lord of the Rings trilogy and the Polar Express.

Therefore, Ronan solemnly recommended Peter Jackson's Wita Digital Studio to James Cameron, which is the best motion capture special effects studio in Hollywood. His representative work is Smeger in the "Lord of the Rings" trilogy.

In addition, he also mentioned Andy Serkins, who played Smeger.

This guy has unique features in motion capture.

In addition to Smegg, the motion capture character, Andy Serkins also used motion capture to play King Kong in the movie "King Kong" which Peter Jackson has moved to the post-production film "King Kong".

Once upon a time, Andy Serkins also played Captain Adoke in "The Adventures of Tintin", Caesar, the absolute protagonist in "Rise of the Planet of the Apes", etc.

It is even called the "king of motion capture" by the media.

Motion capture technology has developed rapidly, but looking back at Smeger more than 10 years ago, I still have to admire the strength of the special effects company Vita Studio and Andy Serkins' motion capture.

In terms of special effects, James Cameron has long given up the "digital field" created by filming "Titanic", and has no idea of ​​pulling the "digital field" in a bad situation. He soon decided to cooperate with Vita Studio and Industrial Light and Magic in the special effects production of the new project.

Compared to the communication between Ronan and James Cameron, the negotiations between George Clint and Jon Landau, representing Sand Sea Entertainment, can only be described as difficult.

Although the two bosses have determined their intention to cooperate and the atmosphere is harmonious, the people below must strive for greater benefits for themselves.

In the entire cooperation negotiation, there are dozens of items that need to be discussed in just the major clauses, and there are many minor items in each major clause.

For example, the major issue of James Cameron's remuneration involves basic pay, box office share, technical patent usage fee, screenwriter share, director share, etc.

A top production project like this with a future investment budget of $500 million was a fast talk between the two sides.

If it is slow, maybe it will be talked about until the end of the year.

For example, Richard Mattson's "The Last Man" owned by Warner Bros. has been adapted into a movie twice, but Warner Bros. is preparing to film the new copyright and plans to invite Will Smith to play the leading role.

The two sides have been talking for more than half a year, but no agreement has been reached yet.

"Jon Landau is a veteran producer in the industry and it's hard to deal with."

On the office floor of Relativity Entertainment belongs to Shahai Entertainment, George Clint accompanied Ronan to Shahai Animation Studio: "He used all possible conditions to fight for the interests of James Cameron."

Ronan said: "Cooperation is cooperation, negotiation is negotiation, and the places that should be fought for cannot be relaxed."

George Clint said: "We should strive for, of course we cannot give up."

Ronan knew very well that compared with the number of viewers, "Avatar" was actually not as good as "Titanic", but compared with commercial revenue, "Avatar" was no less than that, or even stronger.

The peripheral projects that "Avatar" can do are more than big ships.

"When is it probably going to be discussed?" Ronan asked.

George Clint thought carefully and said, "The difficulty of negotiations is more than expected. Jon Landau is very difficult and cannot be completed within two months."

Ronan nodded: "You can grasp the specifics yourself."

The two entered the animation studio, and because Chris Renard went to the zoo to inspect the pandas, he was not in the studio, and his assistant accompanied Ronan and George Clint to look around.

The production of "Despicable Me" has entered the final stage of the later stage. It is expected that it will be completed around Thanksgiving this year. The "Minius" project has officially been promoted and has entered the on-site production stage.

In addition, DreamWorks Animation Studio has registered several copyrights.

Since the last time I realized that DreamWorks Animation Studio would not cooperate with Relativity Entertainment for a long time, Ronan specially listed a future plan, such as asking Robert Lee to the UK to purchase the film and television adaptation rights of the children's fantasy literature "How to Tame Your Dragon" series from the famous children's writer Claisda Cowell for five million dollars.

At the same time, after he listed the brief introduction, the screenwriter department of Shahai Entertainment also came up with an animation script "Kung Fu Panda" that still needs to be carefully polished, and registered copyright in the Screenwriter's Union and the Copyright Office.

This is also the feature film map that Shahai Entertainment Animation Studio will expand next step in addition to the "Minius" series.

Chris Renard went to the zoo to inspect pandas to prepare for the project.

Also, Ronan asked the screenwriter department to prepare to create a brand new animation script using the combination of primitive man and orogenic movement.

Although he is eyeing Pixar Studio, Ronan will not give up on the development of Shahai Entertainment Animation Studio.

"Peppa Pig" is currently the most successful work in business by animation studios.

This summer, this animated series has released its third season. After the warm-up and continuous playback of the first two seasons, the influence of Pink Pig gradually spread. By the end of the third season's premiere, the Pages family has become a star in the TV animation market.

This is directly reflected in the copyright fees of the third season.

In order to obtain the copyright of the 35th episode of the third season, nbc TV paid 7 million US dollars to Shahai Entertainment.

Due to the amazing viewership among the children's audience, the copyright fee for the second round of play is still as high as $4 million.

In proportion to the number of viewers and copyright fees, there are also peripheral products of "Peppa Pig".

In the first seven months of 2004, global markets, including North America, Shahai Entertainment received a total of US$11.7 million in the peripheral product market other than animation series, including product and peripheral authorization.

This number is still increasing. Relativity Entertainment has made market expectations. "Peppa Pig"'s peripheral products alone may bring a total of US$20 million in revenue to Shahai Entertainment in 2004.

Cartoons, especially popular cartoons, are often very amazing in profits.

Even Hasbro, one of the two major toy dealers in North America, was attracted by Pink Pigs. In addition, Hasbro has business dealings with Relativity Entertainment, Hasbro Chairman Brian Goldner came to Los Angeles to visit Ronan.

“Hasbro is one of the most well-known family brands in the world.”

In the reception room, facing Ronan, Brian Goldner said confidently: "Kid Baoneng has always created a broad marketing channel for the children's product portfolio and brought strong operational returns."

Ronan did not respond and waited patiently for Brian Goldner to continue talking.

Brian Goldner has a clear mind and has dealt with Ronan and Relativity Entertainment. He knows it is impossible to buy out the copyright of the Peppa Pig series, so he can only settle for the second best: "Shahai Entertainment authorized Hasbro, and Hasbro used channels all over the world to sell Pink Pig products to every market. This will be a strong alliance and mutually fulfilling cooperation."

Ronan asked, "What kind of authorization does Hasbro want?"

In fact, from the perspective of profit maximization, he does not object to partial authorization to Hasbro.

Although Embassy Film has relatively strong offline distribution capabilities and has close business dealings with many related merchants, and can also obtain various peripheral products with outstanding quality and low price from the other side of the Pacific through OEM, compared with traditional toy vendors like Hasbro, there are still major shortcomings in some aspects.

And licensing is originally one of the main ways to operate around Hollywood.

Brian Goldner could hear that Ronan was not opposed to authorization and said with a smile: "Hasbro's business covers toys, games and consumer products. We hope to obtain relevant authorization for these three categories of products."

"Yes." Ronan agreed: "Brian, if you ask Shahai Entertainment to discuss authorization, I will notify them."

Brian Goldner smiled even brighter: "This will be a successful collaboration."

Ronan said: "I hope we can win-win."

I vaguely remember that I once read a report that "Peppa Pig" generated $1.1 billion in annual revenue for the company.

This is definitely the most profitable pig ever.

Of course, without too much analysis, it is not difficult to draw a conclusion that more than 90% of these revenues come from peripheral products of animation.

Relative Entertainment still has a long way to go in the peripheral operation of animation products, and it is very necessary to cooperate with companies like Hasbro.

In order to show his importance to his partners, Ronan called to inform Shahai Entertainment in front of Brian Goldner.

As for the specific discussion, Ronan will not interfere, but the surrounding authorization will definitely not be sold out, but cooperates with a small amount of basic authorization fees and a high sales commission.
Chapter completed!