California, Encino, American Film Association.

After just watching "The Enemy of the People" submitted by Shahai Entertainment, Matt Mendes rubbed his forehead and walked out of the studio, entered the lounge area next to the office area, picked up two cups of coffee from the coffee machine, and walked towards Clement, who was sitting next to the rest table.

Putting a cup of coffee on the table in front of Clement, Matt Mendez sat opposite him.

"Thank you." Clement smiled.

Matt Mendes picked up his drink, took a sip, and asked, "Have you finished the review of "The Enemy of the People"?"

Clement picked up the coffee paper cup and said before drinking it, "Just finished watching it, Will Smith played it really well."

It is important for those who can work in this profession to support their families, but to a certain extent, they are all people who prefer movies.

Matt Mendes was not concerned about this and asked again: "Do you recommend rating this movie?"

Clement said directly: "There is no problem with the pg-13 level applied for by Shahai Entertainment, and it is not impossible for even the pg-level."

MPAA has its own rules, and playing the edge ball can be done, but blatantly allocating films with very small scales into R-level films. Even if the rating committee is an institution with undisclosed identity, it will have a lot of trouble.

"My opinion is the same as you." Matt Mendes shrugged: "If this kind of film is rated as R-level, who will bear the doubts from the outside world?"

It is true that there are six major companies behind them, but if they really involve sensitive issues, they must be the shield launched by the six major companies.

Matt Mendes is the oldest on the rating board and knows that this job is not difficult, but it is definitely not simple. You must grasp the degree.

Clement and Matt Mendes had a good personal relationship. After looking around, he saw that there was no one else and whispered: "Shahai Entertainment is very fast and adjusted its strategy immediately. This movie will not be released in December, and the rating is in advance. Even if the rating is delayed to the last time period, it will not affect them."

Matt Mendes smiled and said, "Shahai Entertainment is affiliated with Relativity Entertainment. This is not an ordinary small company, but a large company that can compete with DreamWorks."

Clement could naturally hear what this means. Although they are members of the rating committee and their identities are confidential, this so-called confidentiality is incomparable to those like Cia. In the past few years, there was an entertainment media that was not a big one. After just a few days of investigation, the identities of several judges were announced.

Having said that, even the little entertainment reporters can find out what the identities of these people are calculated in the face of huge financial power?

As the saying goes, with six major companies as their backing, you can play the edge ball, and there will be no big problems, but things that violate industry rules may bring serious consequences that they cannot bear.

Clement thought of one thing and said, "Mart, did you notice it? "Saw" was released in North America last Friday."

"I know, and I also read the relevant news." Matt Mendes sighed: "The box office of Kaihua on the weekend is as high as more than 23 million US dollars."

Clement didn't pay attention to the box office, and was surprised to hear the number: "I got $23 million in three days? Is this too exaggerated? I remember hearing someone mention that the production cost of this film seems to be only $1.5 million."

Matt Mendes nodded: "I have read some related information, and it seems that even the promotion and distribution are included, the total investment is not $10 million."

"Ha..." Clement suddenly smiled, but his smile was a little bitter, and he said, "Small production, high box office, typical case."

The final period of ratings is stuck, and then the rating is increased to disrupt the release pace of "Saw". What happened? The film was not affected at all, but instead became a typical example of small productions winning high box office.

In the future, when others mention "Saw", they might think that they were positioned by the rating committee for the first time when they were classified.

This method of playing edge balls will definitely attract the attention of production companies and distribution companies after using them once, and will not work well in the future.

It can be seen from "The Enemy of the People".

Clement shook his head: "These we do are useless."

Matt Mendes raised his finger and shook it: "What have you done? We did nothing, we are setting the rating according to the MPAA regulations."

Clement immediately reacted: "Yes! We are just performing our duties."

They serve on the MPAA Rating Committee, and blocking unsuitable movies for audiences of appropriate age is the most basic professional requirement.

As for the others, they said nothing and did nothing.

"Saw" has received a lot of response and has become the hottest film in North America since September.

"Although this film does not have big-name actors and dazzling special effects, it has got rid of the same vulgar routines and opened fire to the audience visually, intellectually and emotionally. Shahai Entertainment has pushed the art of horror films to a new realm!"

The New York Times gave the film a high evaluation.

The fans also have high reviews.

Although this bloody and cruel plasma horror film has a lot of audiences in North America, it has always had a bad reputation.

Three days after "Saw" was officially released, the imdb scores scored by ordinary movie fans as high as 8.1 points, and the average score of cinema sore audiences on the spot was a.

This is simply unimaginable for plasma horror films.

"It is because of movies like Saw that we love watching horror movies. Let me tell you that after watching it I want to buy tickets and watch it again! Because for a long time, what I saw was a really gripping story. The movie is very exciting and has a lot of goosebumps. If you are a timid person please don't watch this movie, it has bloody violence and horror scenes that make you jump out of your seat, and now I'm looking forward to DVD or video tapes, I really want to buy it."

Perhaps the comments from movie fans on imdb best represent the views of movie fans who like "Saw".

Although some people also left comments like "perverted movies, disgusting", the audience's praise has an overwhelming advantage, with comments like "the best horror movie in several years, the smartest horror movie, a unique film that can create terrible memories".

A good audience reputation is the best support for a film's box office.

The box office of "Saw" fell by only 40% the next weekend compared to the first weekend, far exceeding the general level of plasma horror films.

North America took another $13.92 million the next weekend, plus a cumulative box office of $43.21 million on weekdays.

“Based on box office trends and various market feedback data.”

"When Happiness Comes Knocks" crew in the studio rented by Warner Studios, Ronan told Will Smith: "The box office in North America is about $70 million."

Will Smith pinched his waist with his hands, looked at the workers busy setting up the interior, and asked, "Is there no hope for more than 100 million?"

Ronan shook his head directly: "It is impossible to exceed 100 million. This type of horror movie has a much smaller audience and not much more. Most people squeezed into the theater in the first two weeks. From the next week, the box office trend will not be so stable. The screening life will be very short, and it is estimated that it will be released within ten weeks."

"It's a big win for only 100 million." Will Smith's dark face was somewhat envious: "How can you get $30 million overseas? Add to your estimated $70 million in North America, and the production cost is $1.5 million for a box office of $100 million."

He patted Ronan's arm: "I don't know what to say. Others say that big-selling movies make money, but you are not making money."

Ronan smiled and said, "It's a small-cost horror movie, it's almost the same as gambling."

Will Smith shook his head: "But your chances of winning are too high."

Ronan did not answer his words, looked at his watch, and said, "There is nothing here for the time being. Please accompany me to the crew of "Dawn of the Living Dead" next to me."

Will Smith also serves as one of the producers of "When Happiness Comes Knocks", but he is more of a name to ensure his power and status in the crew. In fact, he doesn't need to do his job. He nodded and went to another nearby studio with Ronan.

The crew of "Dawn of the Living Dead" is under intense preparations. Since the crew has contacted a shopping center that will be demolished in Ottawa, Canada as the shooting location, the small studio of Warner Studios is just a temporary station for the crew to prepare in advance.

There is also a function, which serves as a training venue for actors.

Ronan and Will Smith stood by and watched for a while, and the actor training was mainly divided into two parts.

Part of them is the protagonists led by Scarlett Johnson to conduct gun and action training, and the action training is mainly running and zombie headshots.

The other part is that the crew finds extras in advance, and they will be responsible for playing the villain zombies in the film!

These actors need to imitate various behaviors of zombies according to the crew's design in order to achieve better shooting results.

In order to cooperate with this, the crew's makeup team also studied the specific performance of each stage of the dead in detail in accordance with Ronan's requirements.

After a lot of investigations, the makeup group divided the zombie's rot into three stages.

The first stage is very pale and there is a lot of fresh blood; the second stage is the wound is wet, the skin begins to ulcerate, and there are many ecchymns, mostly blue and green; the third stage is the most serious, the bones begin to be exposed, the wound has dried up, the skin is completely peeled off and turned oily black.

According to these three stages, blood also has corresponding differences. For example, in the first stage, the blood has standard red and fluidity, while in the second stage, the blood tends to be brown and very viscous, and in the third stage, the blood turns black and oily.

A movie with excellent visual effects cannot be separated from the rigorous design of these technicians and their pursuit of every detail.
Chapter completed!