In the morning, the sun had just climbed into the sky from Burbank buildings, and the newspaper booth owner set up the newly arrived newspaper and waited for customers to come.

“A Los Angeles Times.”

A familiar voice sounded, and the boss looked up, accepted the money, sent it to the newspaper, and greeted him familiarly: "Good morning, Mr. Anderson."

"Good morning."

The young man responded politely and then entered the office building.

"It's so unbelievable that this guy didn't jump off the building!" A fat middle-aged woman walked out of the newsstand, looked at the entrance of the office building, and said, "I thought he was bankrupt."

The newspaper booth owner frowned and reminded: "Lisa, don't talk nonsense."

The fat woman closed her mouth and took a newspaper casually like anger. She sat on a chair. The chair immediately made a squeaking sound, as if she could not bear the weight of life.

"Look! Look!" The fat woman suddenly screamed again: "It's crazy!"

The boss didn't look back and asked casually: "So what's wrong?"

The fat woman said in surprise: "Just that guy, little Anderson, just now, he actually made another film and will be released in late October!"

The boss was also very curious. He picked up the same newspaper, looked through the entertainment page, and found relevant news reports on the second page, which could also be said to be advertisements, and he started reading them.

"He won't give up if he doesn't jump off the building." The fat woman put down the newspaper and looked up at the office building behind her: "Maybe she will jump out of here one day?"

The boss didn't say anything, but shook his head. Old Anderson was a good person, but unfortunately his son was not good.

Ronan came to the company and immediately summoned the three major players to meet to ask about the latest situation: "Robert, you went to Lionsgate Pictures yesterday. Are they sure they have a distribution strategy?"

Robert immediately replied: "After signing the issuance contract, Lionsgate Film held two media fans' trials, with praise and criticism, but the overall response is OK. They will hold an internal meeting today to determine the distribution strategy of the Human Clearance Plan."

Ronan reminded: "You keep in touch with Lionsgate Pictures." Then he asked George Clint: "Where is the promotional scale assessment?"

"I just advertised in some second-tier media," George Clint said as he learned: "It's a week before the film is released."

Ronan nodded slightly and said, "This year's Halloween is just the weekend. I have agreed with Lionsgate Pictures that the film will be released one week in advance."

Halloween is a traditional horror film schedule in North America. Most people who enter the theater during this period will choose horror films.

Robert interjected: "The two weekends before Halloween, I squeezed too many horror movies, and the largest producer was "Halloween 7" starring Jamie Lee Curtis."

"The Screaming Queen is back," Ronan said: "This is the most friendly schedule for horror movies."

He thought for a while and said, "I communicated with James yesterday. He will modify the video as quickly as possible. Killing Day has changed from March 22 to Halloween."

This is not surprising to everyone, the video must meet the needs of the schedule.

Ronan asked George again: "Where is the hard outdoor advertising?"

George replied: "Liongate Pictures is actively connecting with advertising spaces near black communities and some minority settlements, and is expected to be widely available two weeks before release."

Ronan took two steps in the office and said, "George, can you contact the critic?"

"Yes." George Clint has a wide connection in the media industry. He guessed Ronan's intention and reminded: "It is difficult for first-line film critics to buy it. The price is very high, and some of them have money and can't buy it."

Ronan said directly: "You should contact as many second- and third-tier film critics as possible. The price should not be too exaggerated. Give as many good reviews as possible."

In the era of traditional media not in decline, the influence of film critics is still very strong.

George nodded: "I understand."

Ronan instead said to Mary: "The remaining amount of $11 million in the account is included in this regard."

Mary asked: "Public relations fee?"

"Yes." Ronan looked at her and said, "It is included in the PR fee."

The $11 million raised basically became a very normal crew expense on the books.

It’s great to use the money of overseas investors.

The brief meeting ended soon, and Ronan specifically checked the information about the past Halloween schedule. In the past five years, the average theater screening cycle of horror films released during Halloween is three weeks. Even horror films costing tens of millions of dollars will be only seven or eight weeks.

For example, "Halloween 6" was offline in less than five weeks.

It is a common phenomenon that the life cycle of horror movie theaters is short.

It is not difficult for Ronan to draw a conclusion that if the box office of the "Human Purge Plan" cannot explode in the first two weeks, it will inevitably fall into the ranks of losers.

Just like many Americans eat turkey during Thanksgiving, fans also watch horror movies during Halloween. When Halloween passes, their enthusiasm will fade significantly.

What is there to say? The climax comes quickly and goes quickly.

The knock on the door suddenly rang, Robert walked in with a smile on his face and said, "I just got news from Lionsgate Pictures. The two trials of Lionsgate Pictures will comprehensively evaluate the "Human Purge Plan" as B, and decide to release it on a large scale. It is expected that the release scale will not be less than 1,000 theaters in the first week."

"Okay!" Ronan unconsciously clenched his fists: "That's great!"

The number of theaters released will directly determine the box office.

Although there are four levels before B, horror movies that are comprehensively rated as B are already rare, and it is inevitable to get such treatment.

Lionsgate Film signed this film, of course it wants to get the best interests.

With the issuance contracts currently available in Hollywood, the risk of issuing companies is actually very small.

Ronan looked at the poster of the head wearing a gloomy mask on the office wall. This "Human Purge Plan" is approaching success.

Half an hour later, he received a call from Grey Enrique. Lionsgate Pictures had no other videos released yet. It was relatively optimistic about this film and would strive for as many screens and schedule as possible.

Of course, there is a gap between Lionsgate Pictures and veteran companies. The number of final premiere theaters is about 1,850, while the number of premiere theaters of Dimen Pictures "Halloween 7" has reached nearly 2,700.

Ronan Buqiu's film is as popular as it once was, and it can be satisfied as long as the box office is successful.

Nowadays, no matter the number of screens or the price of tickets, it cannot be compared with those after 2010.

In early October, the Human Purge Plan released the first official trailer, and Lionsgate Pictures also increased its advertising efforts.

They adopted Ronan's suggestion that, on the basis of appropriate advertising, publicity resources should be appropriately tilted towards black communities and minority settlements.

Huge posters of this film can be seen at bus stops, subway entrances and exits, and outdoor billboards near many ethnic minority communities.

Compared to those popular locations, these advertising spaces are much cheaper.

New York, Queens.

After playing the ball with Bill, Irving rode his bike back. Even in this cooler season, his black skin was still full of sweat.

Before entering a community, they passed by a large convenience store with a large billboard on it. Irving glanced at it and couldn't help but stop.

"What's wrong?" Bill asked.

Owen pointed to the billboard: "There is a new movie ad."

Bill turned to see it. The advertisement was obviously a movie poster. There were two in total. One was a masked face, which was gloomy and terrifying, making people shudder; the other was a character poster, with seven people standing side by side.

The most prominent of them are the blonde white man and a black man…

"The Human Purge Plan?" Bill murmured.

"It's Halloween almost, will we go to the movies on the weekend?"

"Yeah." Bill nodded and pointed to the poster: "This movie looks quite scary, as if the black man is the second protagonist."

Owen looked at the poster carefully and said, "Just watch this movie. I hate films where all important characters are white."

Bill nodded: "Me too. There are not only white people in the United States, but without us black people, where can there be America now?"

The two of them rode their bicycles, talked and walked, and soon disappeared into the building room of the community.
Chapter completed!