Three days later, Ronan received a call from Robert Lee in Los Angeles. Lauren Westberg had agreed to cooperate with Relativity Entertainment, and the two sides officially began cooperation negotiations.

As long as the contract is signed, the "Devil Wearing Prada" will begin preliminary planning.

The heroine must be Anne Hathaway.

In any case, Ronan was very satisfied with Anne Hathaway.

Youthful and beautiful, elegant temperament, sexy figure, dedicated service, and don't make any messy troubles.

Although I have some princess disease, I can no longer have higher requirements.

After all, this is not looking for a girlfriend, and he cannot have too high demands on temporary partners.

For supporting actresses, the former actor was Meryl Streep.

At that time, this actress was considered a model of stars by many people, with impeccable acting skills, character and moral qualities.

After the Harvey Weinstein incident was exposed, it is not difficult for anyone who knows Hollywood to guess that the relationship between Meryl Streep and Harvey Weinstein will not seem as simple as it seems.

Besides, things like Meryl Streep cheating and car shock have been happening.

But in Hollywood, character and moral qualities have basically nothing to do with acting and commercial value, and these will not cause trouble to Ronan for invitation of Meryl Streep.

As a qualified film investor, the primary factor that is always considered when choosing a director and an actor has nothing to do with moral literacy.

Besides, Ronan does not have this kind of psychological cleanliness. Strictly speaking, he and Harvey Weinstein are both together, but what makes him better than Harvey Weinstein is that he pays great attention to the professional qualities of producers and investors.

The biggest problem with this film is probably Anna Wintour.

I vaguely remember that when "The Devil Wearing Prada" was planned to be filmed, because Anna Wintour interfered, luxury brands refused to cooperate with the crew.

But when the movie premiered, Anna Wintour not only appeared in the premiere, but also took advantage of the popularity of the movie.

From this perspective, Ronan thinks that he can communicate with Anna Wintour in advance, and perhaps both sides can reach an agreement.

Apart from workaholics and strict requirements, there is not much dark Anna Wintour place in the movie.

These two points are nothing to do with career-oriented strong women.

Unlike other movies, "The Devil Wearing Prada" can be completely built into a gathering of luxury, fashion and popular cutting-edge products. If it is done well, it is not impossible to attract sponsorship from many big brands.

Not to mention anything else, just clothing, handbags, cosmetics, mobile phone watches, etc., if someone can provide sponsorship, the crew can save a large production budget.

And comedy like this about fashion and workplace will not lack audiences.

It is no exaggeration to say that "The Devil Wearing Prada" can be made into a movie suitable for professionals.

It can reflect the topics of concern among the white-collar workers, such as: first career choice, workplace struggle, career and family, personal image improvement, and even weight loss, you can find the corresponding plot in the film.

Every young man and every female audience can find their own shadow in the film and the shadow of their boss, and may have a strong resonance between people in the fashion circle and young female white-collar workers.

In this way, the script needs to be organized. These elements are integrated into the same movie, and they may become chaotic and lengthy.

Ronan is not good at female subjects and does not know much about the fashion circle. The screenwriter must find someone else.

For some reason, he thought of Lindsay Bill's name at the first time.

"Summer of Jeans" proves that Lindsay Bill has done a pretty good job in adapting women's themes, and is also good at women's themes.

However, Lindsay Bill is thinking about writing a script about advanced aid, but the first draft has not been completed yet.

Ronan is not in a hurry. As long as the copyright is in hand, he can operate patiently.

The promotion of "Summer of Jeans" continues after its release, and the influence and profitability of this film are far worse than last month's "Spy Shadows 2".

Based on data from various aspects, Embassy Film has made some internal estimates. The North American box office of "Summer of Jeans" is around US$45 million, and it is difficult for the global box office to exceed US$80 million.

For a movie with a total investment of around $20 million, this is still a very good box office result.

Who can't expect every movie with relatively low investment to be as big as "Blair the Witch"?

At the same time, the focus of the promotion of Embassy Film has shifted to "Pirates of the Caribbean: The Curse of the Black Pearl".

The film is the highest-invested film ever in Relativity Entertainment, with a total production cost of $140 million, which is enough to make it among the top Hollywood productions.

In addition, Embassy Entertainment spent $100 million to promote "Pirates of the Caribbean". Starting from the patch advertisement for "Pirates of the Caribbean 2" in May, the final pre-screening publicity war for "Pirates of the Caribbean" has actually begun.

Hard broadcasting, soft publicity, TV trailers, online hype... With the support of the Embassy Film Industry, the crew's publicity and promotion have almost reached the extreme.

Starting from the end of May, the crew's main creators not only flew around major cities in North America to announce the announcement, but also visited several major overseas markets.

Even at Ronan's request, Johnny Depp and Christian Bale took a walk across the Pacific.

The other side of the Pacific has confirmed that "Pirates of the Caribbean" will be introduced, but unfortunately the film market has not yet exploded, and there are very limited crews who can do activities.

The premiere there was also in July, and there was no such thing as a domestic protection month in this era.

In fact, the official has never admitted or even mentioned the domestic protection month in the film market, but everyone knows that this protection measure without clear regulations really exists.

The focus of publicity and promotion is still North America, newspapers, magazines, radio stations, TV stations, theaters, stations, and even shopping malls and shops on the streets. In places with dense crowds, various materials related to the promotion of "Pirates of the Caribbean" can be seen.

Before the arrival of late June, Embassy Pictures had already spent nearly $70 million on global publicity for Pirates of the Caribbean.

This is an era when commercial movies require crazy investment, and spending money to promote movies can generate returns.

No promotion, no movies.

Movie promotion is no different from daily product promotion, and money is spread on the channels.

Ordinary promotional manuscripts, film critics' specials, stills, pilot posters, ultimate posters, pilot trailers, ultimate trailers, production specials, viral videos, etc., there has never been a stop to the promotional materials about "Pirates of the Caribbean".

"Pirates of the Caribbean" has entered the most intensive promotion period.

Every day, four to five press releases are released on front-line newspapers and websites; interviews of key figures will be conducted through fashion magazines and professional journals; these manuscripts will be seen by the public, and whether they are headlines or focus pictures will be seen to see how much the cost will be spent.

Although TV continues to decline, many popular programs have locked up some of their loyal audiences, and the advertisements of "Pirates of the Caribbean" will also be attached to such high-rated programs for promotion.

Then there is the Internet navy. The Internet Propaganda Department of the Embassy Film Industry has almost intensively bombarded major film forums and other high-traffic websites, and has continuously built momentum on professional film websites such as IMDB to increase the popularity of movies.

In short, wherever there is traffic and where there is a dense flow of people, you can see the promotion of "Pirates of the Caribbean".

The promotion of movies is not much different from the promotion of products. The purpose is the same: how to let more people know.

Marketing is more of a means to help a good product contact more target audiences, and even to influencing target audiences, thereby arousing public interest.

With the current situation where the film market is full of popular films and the theater screening cycle is generally short, the importance of film promotion and distribution is becoming more and more obvious.

Promotional work can not only affect the scale of the first batch of audiences and the box office on the first weekend, but also indirectly determine how long the film can stay on the screen, and even affect the success or failure of the film to some extent.

When Ronan was checking the relevant news online, he also found an article called "The Unreliable Pirate Survival Guide" on the blog of a Hollywood superstar. He specifically called people from the Embassy Film Industry and asked them to obtain copyright from the superstar, so that after appropriate modifications to "The Unreliable Pirate Survival Guide" as a promotional soft article for "The Pirates of the Caribbean".

The promotion of "Pirates of the Caribbean" is in full swing, and Embassy Film has prepared a total of up to 5,500 copies of the movie in accordance with Ronan's request.

Although many people have considerable doubts about the success of the film, Ronan has no doubt that the film will be successful after seeing the final editing copyright completed by Jessica Felton himself.

However, in late June, the most vigorously hyped film was not "Pirates of the Caribbean", but "The Hulk" produced and released by Universal Pictures and directed by Ang Lee.

The popularity of Hulk's comics is second only to Spider-Man in various data surveys.

In Marvel Comics' own words, the Hulk is a superhero, but he is even more a monster and the most complicated superhero.

There is no doubt that Ang Lee is extremely good at shooting complex movies, even with simple subjects, they can still shoot very complex.

In Universal Pictures’ promotion, Ang Lee created a unique and unpredictable protagonist who needs to find himself back.

In some ways, this is very similar to Christopher Nolan's Batman.

But Christopher Nolan has positioned himself as a commercial director from the very beginning and actively absorbed the positive elements of his idol and the famous Michael Bay movie.
Chapter completed!