It was not until Lionsgate held its second internal test session that Navas asked Gray to contact Shahai Entertainment to prepare to negotiate with Ronan about the release of the Human Purge Plan.

"I didn't expect Mr. Anderson to be so young."

Seeing Ronan, Navas was a little surprised, "Young and promising."

Ronan would not take the polite words seriously and said, "Thank you." He smiled and said, "I just entered Hollywood and haven't fully understood what the movie is."

Navas smiled and immediately realized that the other party was most likely deliberately showing weakness.

"I watched your "Human Purge Plan"." He turned directly to the topic: "The film is very distinctive, but it has many shortcomings."

Ronan did not respond to the next sentence, but instead grabbed the previous sentence and replied with a smile: "Your company also thinks it has its own characteristics? If it has its own characteristics, it can attract audiences."

Navas glanced at Ronan and was even more sure that he could not look at people by age, saying, "But the shortcomings of the film will push more viewers outside the theater gate."

"You have been in the industry for many years, with more experience than me, and more abilities than me." Ronan first praised a little, and then changed his voice: "You must know better than me. No movie can be liked by everyone, even "Titanic" does not lack curses, and "Human Purge Plan" is just a horror thriller."

Why didn’t Navas know about these things? Just point out directly: “The supporting roles in the film are too prominent, which is a bit overwhelming the protagonist’s role, which will seriously reduce the audience’s viewing experience.”

Ronan admitted: "This is indeed a flaw."

Navas curled his lips and pressed them all the way, and it was very likely to win a more favorable issuance contract.

"But this flaw is also an advantage." Ronan's words were beyond Navas' expectations: "It can make the target audience of the film clearer!"

He said in a very targeted manner: "A clear audience group will help the issuer formulate targeted publicity and distribution strategies, thereby saving large amounts of unnecessary publicity and distribution expenses."

Navas immediately thought of the glorious black character, the last party to rescue the protagonist's family: "Do you target some of the target audiences in minorities?"

Ronan did not deny it, but said: "I have held a trial meeting. A considerable number of horror movie fans think this movie is good. Minority audiences also like to see it..."

He thought about the words: "Seeing someone like the protagonist's family is in trouble."

The discrimination problem in American society is very serious. In fact, there are definitely many people who are happy to see white people unlucky in movies.

Navas immediately recalled a market research report from the company last year and said lightly: "So, did you let the black-hearted male protagonist die?"

Luo Nan smiled, without answering, but opened his briefcase, took out a special data report collected, and pushed it to Navas, saying: "This is the data that I have collected from the audience proportion from the beginning of last year to the middle of this year. The proportion of minorities is increasing every month, and July increased by 3.5 percentage points compared with the beginning of last year."

Navas looked through the results and found that Lionsgate Films had conducted a similar investigation, it was obvious that this was not fake.

Ronan said: "To a certain extent, Will Smith is also a beneficiary of the change in the proportion of movie audiences." His speech speed increased: "The number of black audiences is growing rapidly, and Arabs are also quite a lot of Americans. Asians are not bad at Arabs. Some whites... For example, I, they actually support movie equality."

The new company is not as rigid as the old company. Lionsgate Pictures started in Canada and is strictly speaking an outsider. It has some understanding of the outsider's mentality and situation in North America.

The conditions offered by Sony Entertainment are too poor. Ronan hopes to open a breakthrough in Lionsgate Pictures and said: "Lionsgate Pictures is now focusing on horror films, and its reputation effect and operation of horror films are more professional than me, which is undoubtedly true. But the waste rate of movie publicity resources is often as high as more than 60%.

Navas nodded slightly, approving what Ronan said.

Movie advertising often adopts overwhelming bombardment, and many resources are actually repetitive and wasteful. There is a consensus in the industry, but there is no good solution.

Everyone knows that the more severe the advertisement is, the easier it is to attract audiences.

Ronan also said: "When this video is promoted and released, outdoor advertisements can be concentrated near minority communities, and platform advertisements can choose media with a large number of minority audiences. You can also discuss with theaters to increase the number of screens and screenings near minority communities. These are often relatively unpopular theaters."

"Even, make more work on black characters when promoting, such as increasing his weight on posters."

He emphasized: "As we all know, the public security in the areas where ethnic minorities live are worrying, and violent incidents are emerging one after another. Most ethnic minorities have experienced violent incidents of varying sizes. It is very easy to resonate with such a film that denounces social violence."

This point was only thought of after James Huang said that, and during filming and post-production, the theme of anti-violence was also specially highlighted.

Navas stared at Ronan. Although it was just a few general talks, he all pointed out the advantages of this film.

If he is a few years younger, he might be willing to sign an issuance contract with the other party directly under preferential conditions.

Such people are simply a waste of not doing promotional promotions.

Navas said, "Mr. Anderson has unique insights."

Luo Nan said modestly: "I just did a lot of preliminary market research before I decided to run this project."

After hearing the previous words, Navas did not doubt this at all and said, "What you said makes sense."

Luo Nan smiled: "This film can reduce the distribution company's normal promotion and distribution costs by at least one-third or even more."

Navas confronted the tit-for-tat: "The premise is that the Human Purge Plan can be released in theaters on a large scale."

"This is a collection of feedback from movie fans at the trial meeting." Ronan took out another data: "As long as the publicity and distribution are appropriate, a considerable proportion of viewers will enter the theater to support the "Human Purge Plan"."

Navas took it over again. Today's negotiations surprised him so much. Both the data and the other party's words were extremely convincing.

Even he had a feeling that missing this film must be a decision-making mistake.

Ronan Anderson made full preparations, and his words were not empty talk, but were supported by ironclad facts.

Very difficult.

Navas sighed in his heart, made a quick decision, and gave up the strategy of reducing the price through the film itself.

If he tends to talk about things with the supporting roles of minorities in the film at this time, he will seem a little mentally retarded.

"Mr. Anderson, you convinced me." Navas seemed to have just made a decision: "Let's talk about the release of the Human Purge Plan."

Ronan knew very well that even when facing Lionsgate Pictures, Shahai Entertainment still lacked capital and was at an absolute disadvantage. He was not happy because he had just repelled Navas' offense, because the more difficult negotiations were still behind.

How can we keep more profits for our side while ensuring that the Human Purge Plan is released in North American theaters?

"Liongate Pictures has two distribution strategies for the outside world." Navas wants to take the initiative back: "One only calculates the revenue commission, and the commission ratio is higher; the other is lower, but the publicity and distribution costs must be deducted later."
Chapter completed!