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Chapter 328: The Key Library

In the reception room of the Burbank Business Club, Ronan met Robert Eiger who had just returned to Los Angeles.

"Welcome back, Bob." Ronan shook hands with Robert Eiger and asked deliberately: "I will not leave again when I come back this time, right?"

Robert Iger had reached an agreement with the Legal Department of Relativity Entertainment and signed a relevant agreement. At this time, he seemed particularly calm and said with a consistent smile: "I don't want to go back to the island country."

Ronan asked Robert Eiger for two cups of black tea and said, "I've been hoping you can stay in Los Angeles." He turned to the topic: "Bob, do you have any other requests?"

Robert Iger was not polite and said, "I need a car. I am not good at driving and I also need a driver. In addition, I have explained to the legal department that I have a non-compete agreement on my work contract with Walt Disney. If I leave Disney and work in the same industry, I need to pay Disney a liquidated damages of up to $2 million."

"You don't have to worry about this." Ronan was prepared for this: "Relativity Entertainment will pay you a penalty for liquidated damages."

If Robert Iger was a senior executive at Walt Disney, this number might have been tens of millions. Fortunately, Robert Iger has not yet made a fortune.

This is also the key factor that touches Robert Eiger in the theory of relativity.

The executive president of a medium-sized company is more attractive than the middle-level management of a large company.

More importantly, the trend of civil strife in Walt Disney is becoming more and more obvious, making Robert Eiger, who was affected, unable to see the future.

Ronan asked with concern: "Have you submitted your resignation report to Disney?"

Robert Eiger replied: "I have called Michael Eisner to explain that the formal resignation report will be submitted when I go to Disney headquarters tomorrow. It may take some time to go through the procedures."

Ronan still had this patience and said, "I'm waiting for you to join the Relativity Entertainment."

Robert Iger was obviously in a very good mood and said, "I am looking forward to starting a new career in Relativity Entertainment."

Ronan couldn't help laughing. Robert Iger's joining could undoubtedly make up for the relatively weak link in management and operation of Relativity Entertainment.

The negotiation team of the Legal Department had previously negotiated various conditions for joining with Robert Iger in Tokyo. Relativity Entertainment paid the $2 million liquidated damages for Robert Iger in the non-compete agreement.

Treatment is also an important factor that touched Robert Eiger.

Previously, Robert Iger's annual salary at Walt Disney was $400,000, plus various related rewards, and the annual income before tax could reach about $600,000.

After Robert Eiger switched to Relativity Entertainment, his annual salary rose to 800,000 US dollars, and other performance rewards were calculated separately.

Anyway, it's easy to double your income than when Walt Disney was.

This employment contract will not involve anything else for the time being. The relevant rewards are all completed in the form of money. Ronan also left enough room for Robert Eiger's inevitable increase in treatment as the company develops in the future.

The smiling Mickey Mouse started her previous life with the acquisition of Pixar Studios. She was indeed a top professional manager in Hollywood and even the United States, but that was in the future.

Ronan cannot pay a reward that is inconsistent with his current value because of Robert Iger's ability to explode in the future.

For conditions like equity option rewards, not to mention that Ronan will not agree to the conditions for the time being, even Robert Iger is self-aware and has never mentioned it during the negotiations.

The two people's topics gradually turned to the theory of relativity entertainment.

Robert Eiger obviously has something to say, but unlike Michael Eisner who promoted him, he is a moderate at work and pays great attention to the way and how he speaks and does things.

"Relativity Entertainment has developed very fast in the past two years, and has established a complete production and distribution channel." Robert Eiger first praised Ronan: "In just a few years, a newly established entertainment company can be developed into what it is now. Ronan, there is no one in Hollywood that can do better than you."

Ronan was not stupid either. He could hear something in Robert Eiger's words and said with a smile: "Bob, we are old friends, just say something."

Robert Iger smiled and said, "Ronan, have you ever thought about the next step in relativity entertainment?"

Luo Nan pondered for a moment and said, "Integrate the company's resources and carry out internal optimization." He said without hesitation: "Of course, you will lead the way to complete this part of the work."

Robert Eiger nodded and said, "This aspect can only be carried out after I enter the company and have a comprehensive understanding and mastery of the company."

I just entered a company and didn’t even know the specific situation, so I started to make big moves, so I definitely couldn’t sit steadily.

"I'll be relieved if you have such an idea." Ronan could see that people like Robert Eiger who get up from the bottom and have more than 20 years of practical work experience are more suitable for company management than the so-called young genius. He asked again: "Bob, have you considered the next key point you mentioned?"

Robert Eiger said directly: "I think that with the company's current development speed, we should consider expanding the film library within the next year or two years."

Ronan said seriously: "We think of it together. However, many times, the copyright of Hollywood films cannot be bought with money."

"Every film companies regard film library as the most valuable asset. They will not consider transferring the film library copyright unless they have to." Robert Iger has worked at Walt Disney for so long and naturally understands the actual situation: "Ronan, you know more than me about the importance of film library to entertainment companies. The company can rely on film library copyright to expand in various aspects in surrounding industrial channels. For example, Netflix, which has just acquired by Relativity Entertainment, relies heavily on film library copyright."

Ronan told the truth: "I have been paying attention to the copyright of the film library in the past two years, but as early as the early and mid-1990s, the film library of small and medium-sized companies with a slightly larger scale was divided up by large companies."

There was a chance to get the film company's film library before, but he gave up voluntarily. First, the embassy film library had few films and limited value. Second, the capital he had was too small at that time.

With the situation at that time, the issuance channel must be preferred.

"If Relativity Entertainment wants to continue to develop and expand, it is not enough to rely solely on new films." Robert Eiger said seriously: "Now the film industry has a lower and lower proportion of box office revenue, and surrounding industries are booming. The total box office in North America is only 10 billion US dollars per year, and the total scale of the film industry market exceeds 200 billion US dollars per year. The revenue of surrounding industries will directly determine the fate of film companies."

Ronan knew that Robert Iger was telling the truth.

Robert Eiger continued: "The copyright of the film library will bring stable and huge revenue in terms of rental, DVD, TV broadcasting and emerging Internet revenue. It can rely on a large enough film library, and the company can also conduct diversified operations to avoid the risks that a single new film business will inevitably bring."

He also said: "Disney has been in poor condition in recent years, but it can guarantee stable returns every year, and the copyright of the film library has played an extremely critical role. Without the diversified operations brought by the huge film library, Walt Disney would be in trouble after acquiring ABC TV station."

Ronan nodded, but suddenly said, "The copyright of more than 20 Disney animated feature films is so jealous."

"That's Disney's biggest and last capital." Robert Iger smiled and shook his head: "Ronan, we don't have to make ideas about those animated movies unless Disney goes bankrupt."

Ronan changed his voice: "I heard that the conflict between Steve Jobs and Michael Eisner is getting more and more acute?"

Robert Iger knows something: "This is due to the income distribution of Pixar Studios and Disney Pictures. Disney Pictures is the publisher of Pixar Studios. More than 60% of each animation feature film in Pixar Studios fell into Disney's hands. Pixar Studios is of course dissatisfied. Steve Jobs negotiated with Michael Eisner several times, but they were all rejected by Michael Eisner."

This is a contradiction caused by the distribution of interests. Ronan is not surprised. Pixar Studios signed a long-term distribution contract with Disney Pictures to provide a strong position in Hollywood and the film industry. Even Steve Jobs has no good idea in the short term.

Robert Eiger suddenly realized something, immediately looked at Ronan, muttering to himself, as if his appetite was bigger than he thought.

This is a good thing, isn’t it? He also wants the company in the future to have a larger scale and that will have a larger development platform.

Ronan did not talk about Pixar Studios anymore, but instead talked about Michael Eisner.

After saying a few words, Robert Eiger suddenly felt that he would soon become the executive president of an entertainment group company, and it seems very necessary to learn from Michael Eisner's lessons in future development.

There is no doubt that this old boss played a crucial and even irreplaceable role in Disney's development from a studio to a media and entertainment group.

Michael Eisner is the number one hero for Walt Disney to be today.

But glory belongs to the past. Now, from the perspective of bystanders, Michael Eisner seems to be betraying everyone.

The conflict with the Weinstein brothers of Miramax is irreconcilable. The traditional Disney power led by Roy Disney is either you die or I die. Steve Jobs, the helmsman of Pixar Studio, the key to the Disney animation business, is also becoming an enemy...

This gives people a mistake, and Michael Eisner seems to be fighting the whole world.
Chapter completed!
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