With previous experience in acquiring Embassy Films, Ronan quickly convened a acquisition evaluation team of nearly 30 people, composed of professional lawyers and accountants, and timely third-party agency companies to assist Relativity Entertainment in completing the negotiations and transactions with Reed Hastings on Netflix as soon as possible.

In the Burbank Business Club, the two sides also began the first round of negotiations.

"Relativity Entertainment is the most suitable way to cooperate with Netflix through capital injection."

On one side of the long conference table, Reed Hastings tried his best to win favorable conditions for himself: "This can ensure the stability of Netflix and allow Netflix management team to assist you in a smooth transition."

He glanced at Ronan opposite him: "Mr. Anderson, Netflix's management team is the one who really understands this company!"

Ronan nodded, clearly endorsing Reed Hastings' words: "No matter what way we cooperate, Relativity Entertainment will do everything possible to ensure the stability of Netflix's management team."

Reed Hastings calmly asked, "So, you agree to cooperate through capital injection?"

Ronan said calmly: "It's okay to cooperate by injecting capital." He smiled: "I also want Mr. Hastings to continue to serve as CEO of Netflix, Mr. Randolph continues to serve as COO, and the entire management team remains stable."

"We have a completely consistent view on this." Reed Hastings took the opportunity to say: "Investing in Netflix in Relativity will be a win-win result."

Ronan also wants to continue to try to keep Reed Hastings. Although Mark Randolph is the most important operating personnel in Netflix in the early stage, the importance of Reed Hastings to Netflix in his previous life is self-evident.

It would be better if Reed Hastings was willing to work for Relativity Entertainment.

"If you invest in Relativity Entertainment, how many shares can you give up?" Luo Nan asked the key point.

Reed Hastings said directly: "Forty percent." He emphasized: "For the stability of the company and the decision-making power of the management team, the management team needs to be controlled."

Garcia glanced at Ronan and interrupted, "Mr. Hastings wanted to swallow all the benefits and push all the risks to Relativity Entertainment!"

Ronan has conducted a long-term investigation into Netflix, and of course he knows that except for Mark Randolph, the rest of Netflix's shares are almost all concentrated in the hands of Reed Hastings.

What I just said can be said to be that Reed Hastings wants to ensure the stability of Netflix's management team, or that Reed Hastings wants to continue to have absolute control of Netflix.

For Ronan, investing in Netflix is ​​completely different from investing in Apple. The latter is purely for asset preservation and appreciation, while the former is an extremely important part of the company's future development. He cannot let Relativity Entertainment follow Reed Hastings' butt to make soy sauce.

Although there is no other way behind it, he does not want to make this acquisition extremely complicated.

It is very important to maintain the right to speak in relativistic entertainment.

Ronan just thought for a moment and said, "Mr. Hastings, I have said before that if Relativity Entertainment cooperates with you through capital injection, then absolute controlling rights is necessary."

He stressed: "This is a prerequisite!"

Without controlling rights, there is no need to talk about capital injection.

Reed Hastings's face turned gloomy for a moment and returned to normal in an instant: "In this way, there will be no way to talk about the stability of the management team."

Ronan knew very well that, given Netflix's current situation, after losing control, Reed Hastings would leave Netflix 90%, but it was hard for the rest of the management team to say.

Ronan knows much more about Netflix's internal situation than Reid Hastings imagined.

Reed Hastings had no idea that he had been preparing for Netflix for several years.

In fact, more people within Netflix recognized Mark Randolph, who was responsible for the company's operations, rather than Reed Hastings, who later strongly intervened in the company's business.

According to Netflix, it was Mark Randolph's idea to start Netflix. In the early days of Netflix's establishment, Mark Randolph was always the CEO. He planned Netflix's future and promoted the company's growth.

Reed Hastings first played the role of investor and investment.

If it develops at the pace of his previous life, it will take a few years for Reed Hastings and Mark Randolph to end their friendship and cooperation. Just as Mark Randolph was working hard for Netflix's future, Reed Hastings, in order to completely control Netflix, removed Mark Randolph from his position and drove him out of the company.

Later, the name Mark Randolph became a taboo in Netflix, and Reed Hastings prohibited anyone from mentioning it.

The effect of de-Mark Randolphism in this way is very obvious, even more so than Mark Zuckerberg to Facebook. After 2010, everyone mentioned Netflix’s founder and only knew Reed Hastings.

Most of them think that Reed Hastings created Netflix and led Netflix through many difficulties and obstacles in the early and mid-stage entrepreneurial development stage. It is not clear that there is someone else.

Ronan completely gave up the idea of ​​injecting capital, and in his heart, he gave up the possibility of retaining Reed Hastings in the future, and said directly: "There is no need to talk about the injecting capital. Mr. Hastings, Relativity Entertainment, acquired Netflix with wholly owned investment."

Hearing this, a hint of disappointment and helplessness flashed through Reed Hastings' heart. If Relativity Entertainment is just a registration and he can still control the shares, there will always be a way to marginalize Relativity Entertainment and continue to control Netflix. If you are lucky, you can not only use the funds and movie platforms of Relativity Entertainment to develop Netflix, but also play Relativity Entertainment out in the future.

But Ronan Anderson, a young man, was very decisive and seemed to not give him a chance at all.

Reed Hastings is still trying to win as much as possible: "This way of cooperation may lead to instability in Netflix's management and a period of chaotic development, which is something I don't want to see."

Luo Nan replied lightly: "Based on the development of relativity entertainment in the film industry, it is not difficult to manage a peripheral channel."

When Reed Hastings heard this, he felt a thrill in his heart. He thought of the situation at the last interview. In the eyes of Relativity Entertainment, Netflix was just a substitute for replacing the original plan.

The treasures in your own hands are not irreplaceable in the eyes of others.

When PepsiCo rejected this and was ridiculed on the spot, Reed Hastings became aware of this.

Mark Randolph looked at Reed Hastings and wanted Reed Hastings to fight for it.

But Reed Hastings has seen the other party's determination. There is no need for Netflix's future plan for the future.

And he doesn't want to go from a top manager in a company to a managed person.

Netflix can sell a lot of money, and after paying off the loan, it is enough to ensure that he still has the money to continue starting a business.

There is a saying that you would rather be a rooster's head than a phoenix's tail.

Almost every manager who has reached the top of the company will have similar ideas.

Reed Hastings is no exception. He has never considered working for Relativity Entertainment.

It is impossible to work, and it is impossible to work for others again in this life.

In Mark Randolph's slightly surprised gaze, Reed Hastings said: "I can accept your full acquisition of Netflix."

He has tried his best to transfusion blood for Netflix for many years, and it is not easy for him to live!

A wealthy life needs to be maintained, a loan needs to be repaid, and the next startup fund has not yet been settled...

In front of money, everything else is false.

Ronan was still calm and said, "Very good, we have the basis to continue talking."

At the beginning of the negotiation, it was already quite satisfying that Ronan was able to reach a consensus on the acquisition method.

What Ronan was most worried about was that Reed Hastings was stinging his mouth to let go.

But Reed Hastings is a businessman after all, and the first thing he considers is the gains and losses of interests.

Like all company mergers and acquisition negotiations, the negotiations were not fast. The two parties reached a consensus on the acquisition method for the first time.

It is never easy for one company to acquire another.

Some large-scale acquisition cases are common for a year or two or even longer.

For example, Walt Disney acquired Twentieth Century Fox in his previous life.

Fortunately, Netflix's business is relatively monotonous and its company structure is not complicated. The evaluation team of Relativity Entertainment is very fast. In addition, Ronan has made sufficient preparations before, and by mid-November, the evaluation team submitted Netflix's evaluation report to Ronan.

This also means that the negotiations between Relativity Entertainment and Netflix can enter the substantive operation stage.

After all, after Reed Hastings agreed to the full acquisition of Netflix by Relativity Entertainment, there was only one key factor that really affected the discussion.

That's the price.

Reed Hastings certainly wanted to sell Netflix for a good price.

Ronan also made sufficient preparations. Reed Hastings wanted to sell Netflix to Pepsi for $50 million. This incident has gradually spread. According to his estimate, Reed Hastings' asking price cannot be higher than $50 million.

From a future perspective, the transaction price of $50 million is very cost-effective.

Even Netflix has spent more than $50 million from its entrepreneurship to today. According to the team's estimate, in addition to its own income, Netflix actually invested at least $80 million.

But Ronan was still ready to lower the price because Netflix is ​​not worth the price now.

As a businessman, of course, you have to buy the most ideal goods at the lowest price. Netflix's future has not yet happened and is generally not recognized now. Of course, Ronan will not pay for the so-called unlimited development of the future.
Chapter completed!