On the second weekend of release, "The Deadly Behind" showed a huge box office decline like most American horror films, but the next weekend box office of $8.91 million is enough to ensure that the North American box office will reach $32.16 million ten days after the release of the film.

The development of the sequel script was also included in the plan of the Shahai Entertainment Screenwriter Department.

After writing several scripts, the Shahai Entertainment Screenwriter Department has established a mature script assembly line creation model, just like producing standardized industrial products, producing movie scripts.

These Hollywood screenwriters sell their talents and creativity to the audience through close cooperation and relatively standardized models.

In Hollywood, it is impossible to evolve into a creative idea of ​​movies. No matter how imaginative it is, its value is basically zero.

This is a circle that never lacks talent and creativity. I can’t count the creativity that I die on desk plans every day.

The screenwriter department is still expanding. Ronan requires the screenwriter department to have the ability to create three to four large scripts at the same time. There is no need to worry about the cost of manpower. Screenwriters engaged in the lowest level of writing can be recruited by temporary workers.

The entry threshold for Hollywood screenwriters union is very high. There are too many screenwriters who are non-union members. There are countless literary youths like Lindsay Bill who come to Hollywood with their dreams, and these all form the lowest level of the screenwriter circle.

Even if you offer a salary of $300 per week, you can hire many screenwriters with creative experience.

Not only the screenwriter, but the low income of the entire Hollywood is shocking.

Just like human society, the glory of a few people is always based on the painful struggle of the general public.

Before August, Ronan completed the expansion of the screenwriter department of Shahai Entertainment, and then, accompanied by Terry, director of the offline distribution department of the Embassy Film Company, checked the marketing channels of several major cities in the west.

Including DVD rental and sales channels led by PepsiCo and Walmart, as well as some movie peripheral product sales stores.

During this period, I also went to Disneyland and Disney Town in California to take a look.

“The profit margins of peripheral products are really too high.”

In the car back from Disney Town, Terry sighed: "Disney's high cost, such as toys and dolls, can still have a gross profit of 50%.

Ronan nodded slightly: "These are the foundation of Disney."

Terry flipped through the Mickey Mouse doll in his hand and said, "We are so bad that we still have a long way to go."

Luo Nan reminded: "The development of offline channels cannot be relaxed."

Terry said solemnly: "Our movies are not done enough in peripheral development and copyright licensing. I will gather capable people and make more detailed plans."

"This is also related to the movies we are currently focusing on." Ronan does not deny the fact that "we have full copyrights at this stage, basically all R-level horror films. Such films are subject to many restrictions on peripheral opening and copyright licensing, so your work is difficult."

He emphasized: "In the next stage, Shahai Entertainment will increase the production ratio of PG and PG-13 rating videos, and you will have more room to play."

Terry kept nodding: "I understand."

Ronan said again: "The focus of the next stage is Pirates of the Caribbean. You can think of more solutions in surrounding development and copyright licensing."

"No problem," Terry said again: "I will go to the East next month to conduct the OEM production of the two manufacturers around Monster Shrek to actually check it out to see if the cost can be reduced."

Ronan reminded: "When dealing with people over there, you must pay attention to the methods."

In terms of peripheral distribution, Embassy Film can only be said to be a newcomer and still has a long way to go.

But channel expansion in this area is necessary because the benefits are too great.

Hollywood's peripheral products and copyright licenses are licensed, and the annual output value of North America alone is as high as 100 billion US dollars.

Embassy Pictures has initially entered this special film distribution industry with the opportunity to release "Shrek Monster".

For example, "Spy Shadows" and "The Deadly Behind" also have related products on the market, but due to the type of film, sales are not good. It can only be said that it is better than nothing. It is more about allowing the Embassy Film Industry to accumulate relevant channel expansion and product release experience.

Although he is a novice, Embassy Pictures does not adopt the strategy of small and medium-sized companies to sell copyrights, but adopts the mainstream Hollywood operating model.

In terms of marketing around movies, Embassy Films is divided into two ways: physical objects and authorization.

These two have formed a huge and mature industry in Hollywood, and have developed in parallel with the film industry.

Commercial products made based on movie content are physical objects, including dolls and daily necessities of movie characters, etc. Whenever a movie is launched, these peripheral products will be launched, and some will be launched earlier than the movie.

The second method is authorization. For example, image authorization, the character image of "Star Wars Prequel: The Clones' Attack", which will be released next year, has now appeared in some well-known fast food restaurants.

The concept of film peripheral originated from "Biderabbit", which can be traced back to a century ago. The original work was published in the UK in 1903. The publisher first launched the peripheral product Bidera plush toys, which was the beginning of the surrounding industry.

Then in the 1930s, an animated character named Mickey Mouse was born in Disney's works.

After that, peripheral industries began to flourish. In the 1940s and 1950s, peripheral products began to be produced in assembly lines, fast food companies and food packaging cooperated, and movie characters were printed on breakfast boxes and sold in large quantities in stores.

The peripheral products connect movies and audiences. The film industry itself hopes to attract audiences more, and audiences also hope to be closer to movie idols. They want to become their favorite movie characters or heroes in superhero films. This method has always been very effective.

Today, the output value of peripheral products is so large that it is difficult to calculate. The valuation of film affiliated industries has reached hundreds of billions of dollars each year, including authorized and peripheral products, which have become the pillar industries of Hollywood.

As we all know, many Hollywood commercial blockbusters want to recover their costs and ultimately make profits due to huge investments. They rely more and more on the sales of peripheral products.

By the last year of Ronan's previous life, global sales of film peripheral products reached more than US$300 billion, while global box office was less than US$40 billion.

The best one in this regard is undoubtedly Walt Disney.

In his past life, Disney could provide fans with many peripheral products and related services, including dolls for movie prototypes, games developed based on movies, various applications, and service products, such as theme cruise ships.

Fans can also book various Disney theme weddings, such as Disney princess-themed weddings, buy a Disney theme villa, and various other lifestyle products.

If Embassy Films can have one-third of Disney's peripheral operation capabilities in the future, Ronan will laugh in his dreams.

Of course, the premise of all this is that there must be content suitable for operation, so shooting and production are very important.

With the most basic content and excellent channel marketing capabilities, only by converting products into actual revenue.

For example, in "Frozen", Disney sold Elsa's skirts for $300 million to $400 million.

Ronan has discovered that in the future, it is inevitable and necessary to dig up Walt Disney's corners.

Having said that, according to the development of his previous life, he has already dug up Disney's corners. After all, the copyright of Marvel Comics' superheroes is already in the hands of Shahai Entertainment.

There is also the "Pirates of the Caribbean" series. As long as there is no big accident, it can be transferred to the formal preparation and shooting stage next year.

These are extremely important projects in Di Baby's previous life. They drive not only movies and surrounding areas, but also many projects such as Di Baby's paradise tours and theme hotels.

Now, the impact of these has not yet come to be revealed, Ronan and Relativity Entertainment can still maintain a low-key development momentum.

Anyway, there is a high-profile DreamWorks standing in front of you.

Ronan knew very well that before Relativity Entertainment had a certain level of strength, it was necessary to not be tempted.

All the waves were shot to death on the beach.

Relativity Entertainment's performance in the first half of the year is a bit scary, but it will enter a dormant stage starting from August. In the next half year, there will actually be no real videos released. This will inevitably make people feel that Relativity Entertainment is not strong enough and can only make a little struggling in the market for a few months.

Ronan has specifically inquired about the filming and production of "Beautiful Mind" at DreamWorks has long been completed. If everything goes well, it will achieve three consecutive Oscar-Best Film Awards.

By then, DreamWorks' momentum will reach its highest peak since its establishment, and it is difficult not to attract attention.

Steven Spielberg's ambitions seemed to be achieved at any time.

After August, Embassy Pictures released two more low-cost movies purchased from overseas, one was an Albanian drama film and the other was a Swedish film.

Both films were released in theaters, but at most, there were no more than fifty theaters to be screened together. Each film only received a box office of more than 100,000 US dollars, and then it entered the offline video tape and DVD rental market.

Embassy Pictures didn't spend much on these two films, so it's not a problem to recover costs through offline operations. If you have good luck enough, you might also have a six-digit profit.

The popularity of "The Deadly Behind" has faded quite quickly. After three weekends of release in North America, the box office plummeted to $3 million on the weekend, but the box office in North America is steadily moving towards $50 million.

After the box office of "Spy Shadows" in North America exceeded US$160 million, the box office harvest speed has gradually slowed down, and now the attendance rate and screening rate are declining rapidly.
Chapter completed!