After the two sides reached a preliminary intention at Cannes, Ang Lee and Xu Ligong proposed to move the formal negotiations to Los Angeles. Ronan agreed very happily, knowing that the two wanted to sign a formal contract in Los Angeles to obtain more reliable legal protection.

Ronan's purpose is very simple. He bought out all North American copyrights of "Crouching Tiger, Hidden Dragon" at one time. The more perfect the agreement, the more beneficial it will be to him and the Embassy Film Company.

Since the most important buyout fee was negotiated, the negotiations were generally smooth, but there were differences.

For example, Embassy Films proposed that the main creators of the crew, including Ang Lee, must cooperate with North America's publicity and promotion plan, and Zongheng International Films required Embassy Films to bear all personnel expenses.

This video, Ronan will try to launch the awards season. He has seen many practical operations last year and analyzed many classic cases. Now he has a suitable video, and he also wants to give it a try.

The so-called Oscar promoter is also a step-by-step breakthrough.

The most important publicity plan of "Crouching Tiger, Hidden Dragon" is actually the awards season publicity.

Fortunately, the Oscar honor is a huge temptation for everyone in the crew. Not to mention getting the Little Golden Man, there is a possibility of getting nominated. Many people are willing to pay for the main creators of the crew out of their own pockets.

Besides, they just asked them to cooperate with the Embassy Films.

This small difference does not pose much obstacle. After five days of tug-of-war negotiations, the two sides formally signed an authorization agreement.

Zongheng International Films transferred the North American copyright of "Crouching Tiger, Hidden Dragon" except for the sequel to Embassy Films for US$8 million. Embassy Films paid the buyout fee in one lump sum to ensure that the film will be released in North American theaters and the minimum release scale will not be less than 500 theaters.

Other small details basically comply with the various provisions of copyright law and Hollywood industry regulations.

Directors like Ang Lee who have worked hard in Hollywood for many years also understand some operating rules in the circle.

Ronan never thought about digging a hole. It was enough to buy out the copyright of this movie at one time.

Buying out copyright is also a basic condition for large-scale investment in publicity and distribution.

Foreign films entered the North American market, and agents were issued in a minority, and most of them were bought out copyrights.

"This martial arts movie is different from the martial arts movies in Hong Kong."

A discussion meeting on "Crouching Tiger, Hidden Dragon" is being held in the conference room of the Embassy Film Industry. Thomas, director of the theater distribution department, did not hide his worries and said: "Martial arts films are originally niches, and this subversive type is a problem."

If Ronan hadn't advocated introducing this film, Thomas would have thought that the person who made the decision was stunned.

"An-Lee is also a typical niche director," said Terry, director of the offline distribution department.

Garcia Rodriguez, who just returned from Argentina, was not particularly aware of the situation and didn't speak.

Allen Albert has joined the company and will not question the company's boss.

David Villa, director of the publicity department, looked at Ronan and asked: "Do you have special ideas or plans for publicity and distribution?"

As soon as these words were said, the other people instantly remembered that the bad movies like "The Witch Blair" were turned into magic in Ronan's hands...

The eyes of several people turned to Ronan in unison, as if they saw another income of hundreds of millions of dollars.

Luo Nan said with a smile: "I don't have any special thoughts, I think this movie is very interesting." He said simply: "The beautiful scenery in the film is full of oriental ancient humanistic atmosphere. In fact, it is all superficial, and the content is completely a Western story. I talked to An Li, and this is an oriental version of "Reason and Emotion".

"I feel this way, too," said Allen Albert. "Because of Danny, I understand some Eastern culture. In addition to the expression, this movie is full of Western thoughts."

Everyone else was trapped in thinking.

Ronan also said: "North American audiences may be easier to understand and understand this film than they imagined, and we can also use the concept of science fiction films appropriately in our promotion."

"Present as a science fiction film?" David Villa asked.

Ronan said: "That's what it means, but it must be moderate. How to do it specifically? David, come up with a plan."

This is not a mess. As he finished the premiere at the Cannes Film Festival, some news about "Crouching Tiger, Hidden Dragon" that he had watched in his previous life also recalled, among which the publisher promoted the concept of science fiction films in his promotion to ordinary American audiences.

Moreover, unlike the promotion of "Blair the Witch", this did not cause any negative effects. In the eyes of many American audiences who are unfamiliar with martial arts films, "Crouching Tiger, Hidden Dragon" is a super soft science fiction.

"Okay." David Villa was not vague at all after the promotional baptism of "The Witch Blair", and said, "I will make corresponding plans as soon as possible."

Ronan said to Thomas again: "You communicate well with theater companies. When the film is released, the first batch of theaters must be close to the Chinese community."

Thomas certainly knew that this was the safest way to release it and said, "I understand."

Garcia asked at this time: "When will it be released?"

"December!" Ronan gave the answer: "The goal of this video is awards season."

Allen Albert asked, "Oscar?"

Ronan said: "If we try it, we can get several Oscar nominations, which also means huge profits. Now all the North American copyrights of "Crouching Tiger, Hidden Dragon" are in our hands. If possible, we must maximize the benefits."

Garcia asked again: "Is it the best foreign language film?"

Ronan nodded: "Priority guaranteed for the best foreign language films. Garcia, you will start looking for professional awards season PR companies next week to develop strategies for the future. "Crouching Tiger, Hidden Dragon" has premiered at the Cannes Film Festival, and it is impossible to participate in the competition units of the Berlin Film Festival and Venice Film Festival."

If you want to participate in the competition unit of the three major European film festivals, the film must premiere at the same film festival.

"That's it." Ronan thought for a moment and said, "Try to apply for the Toronto Film Festival competition unit, and sign up for the outpost awards for the awards season as much as possible."

"Okay." Garcia said.

It's only May, and it's still early to the awards season that starts at the end of November and early December, but a film that will hit the awards season often starts related operations from the Cannes Film Festival and even earlier St. Denis Film Festival.

Ronan plans to spend most of the film's investment in promotion and distribution on Oscars, and the film will be released in December, which does not conflict with publicity such as expanding the popularity of the film.

As for whether you can get an Oscar nomination or even an award, it depends not only on operation, but also on luck.

For example, the investment of competitors and competitors.

Fortunately, the best foreign language films are all films from outside North America. Most producers have no influence in North America, and the publisher cannot invest huge amounts of money.

The gimmick of the Eastern version of "Reason and Emotion" is also very intimidating, and it is probably satisfying many proud and arrogant old white men: Look, I am wearing Eastern clothes outside, and my heart is full of Western...

Don’t underestimate these psychological influences. Oscar’s political correctness is a microcosm of Hollywood.

In a few years, the quality of the film will further decline in the Oscar selection. Some ragged films can get nominations or even Little Golden Man just because of their political correctness.

A black movie is then put on the cloak of lgbtq, which is simply an existence that turns on the invincible mode.

Ronan is also observing the social situation. As long as the time is right, this kind of good opportunity can not be missed, which can not only earn reputation but also gain profits.

Moreover, after having a cooperation with Ang Lee, maybe we can cooperate for the second time in the future.

Don’t worry too much about Ang Lee’s side. This Chinese National People’s Congress director has spent his entire career ups and downs. The next time he fell more miserably than "Hit with the Devil". If you take a hand, you might even get some favors.

Five days later, Ronan and Garcia met with the head of an agency in Hollywood that specializes in Oscar PR, and initially reached a cooperation intention. The other party was also a very powerful public relations company. Last year, he represented DreamWorks' "American Beauty" Oscar business, helping "American Beauty" win three heavyweight awards: Best Actor, Best Director and Best Picture.

For businesses like Oscar PR, it is difficult for newcomers to open up the market, and the more successful people have, the easier it is to succeed.

Oscars’ public relations are very high-end, but in fact, to put it simply, it is a process of raising yourself, belittling your competitors, and making most judges have a good impression of you.

In this highly materialized society, if you want to give some strangers a good impression, the relevant investment must be insufficient.

However, once the Oscar is successful, most of the money invested in the film can be earned back steadily, and even with the Oscar halo, it will become a big winner in the offline family entertainment market.

As June begins, the stock market is still plummeting. Ronan returns to the crew of "Purge 2" and "Spy Shadows". The former has already started filming at Warner Studios, and the latter has also ended key actor training. George Clint and Paul Greengrass lead the team to Europe to make final preparations at the European location.

Ronan also went to Europe for a walk. The crew was operating normally and the problems encountered were basically within the controllable range. Although the addition of a third-party guarantee has allowed the crew to be supervised in all aspects, it will become the norm for shooting and producing major projects in the future, and it can be considered as an early adaptation.

In addition, the crew of "The Deadly Bend" has also officially signed a contract with several Caa actors. The crew is currently applying for a tax refund offer in Louisiana. If you can get a tax refund quota, all the outdoor scenes of "The Deadly Bend" will be filmed in Louisiana.

In mid-June, Ronan just returned from Europe and has a film related to him coming soon.
Chapter completed!