When he arrived in Cannes, the film festival had already opened. Ronan saw a hustle and bustle seaside town. Fans and filmmakers from all over the world gathered in the film capital of Cannes.

Luo Nan first went to the Film Festival Organizing Committee to apply for the Film Festival pass. With the certificate, it would be much more convenient to handle many things.

Embassy Film has already registered at the film festival. After Ronan paid a fee of 2,000 euros, he obtained a pink pass representing industry insiders.

This kind of certificate of industry insiders cannot be obtained by applying for it. The organizing committee has a special assessment, and the certificate is not free. The high certificate fee is also one of the sources of film festival income. Generally, the registration fee for ordinary passes is 399 euros, while the certificate of the producer exchange meeting and the producer workshop requires a basic registration fee of 1,000 euros. For each increase, the fee will increase accordingly.

There are yellow and blue passes under the pink and white passes on it. It is a pass that only old customers who have participated in the Cannes Film Festival for many years can get. Newcomers like Ronan need to pay a huge price to get.

The Cannes Film Festival is one of the most artistic film festivals in the world, but it is still an art game that is piled up with money.

The importance of money to successfully hosting a film festival is self-evident. According to Ronan, although the finances of the French National Film and Television Center, the Provence-Cote d'Azur Regional Government and the Cannes Municipal Government will bear some of the film festival costs, and there are also many private and corporate sponsorships, the film festival needs to be maintained every year and it still needs to have a hematopoietic function.

This pass that reflects the status is one of the hematopoiesis links.

Don't underestimate the colors of these documents, they allow holders to enjoy completely different treatments during the festival.

For example, the Cannes Film Festival’s participation films are usually pre-showed the day before the premiere red carpet, so that those who hold pink and above documents can have a sneak peek.

For other normal screening sessions, people with yellow or blue documents must queue outside early in the morning or even early in the morning; when the screening time is approaching, people with pink certificates will line up a single line next to the theater, which is usually relatively short; and when the screening time is about to begin, people with white certificates will directly enter the venue without queuing, and then people with pink certificates and blue certificates will be released in turn, and finally the yellow certificate holders will be the holders.

Therefore, for those who hold blue and yellow documents, they may be in vain and unable to enter the market and end up in vain.

Ronan spent a day in Cannes and didn’t feel much artistic atmosphere, but he felt that the business atmosphere was strong.

The permanent population of Cannes is only 70,000, and it will attract at least 60,000 film professionals and 200,000 tourists during the film festival. Local hotels will be booked half a year ago, and the catering industry, tourism products, etc. can also benefit greatly from it.

Within 11 days of holding the film festival, the Cannes International Film Festival can create a direct economic value of up to hundreds of millions of euros, and the indirect economic value may reach 1 billion euros. During this period, 3,000 jobs will be created, and the returns will far exceed the cost. In just over 10 days, some merchants can earn enough money for a year.

Walking on the streets of Cannes, tourists from all over the world can be seen everywhere, strange languages ​​that you don’t understand can be heard everywhere, and there are the sounds of talking about movies everywhere. When you hear an excellent film released, you will flock like a wave.

No matter how the organizing committee makes money and blood, no matter the commercial elements hidden behind the film festival, Cannes is only a movie now.

Of course, Ronan will not forget his job. In just two days, he watched seven movies in succession.

These are basically European movies. Compared with movies from other countries and regions, European movies have a slightly more audience in North America, a very closed and excluded film market.

But Ronan's biggest feeling after watching it was not how much commercial value the movie had, but just like Indian movies dancing whenever they had disagreements, and European movies took off all their clothes when they disagreements.

Some scales are much larger than those of the North American NC-17, and there are even close-ups of some undescribable organs in the camera.

European film art is always entangled with the things between men and women.

It’s not surprising that many people say that the overall layout of European films is very small.

Ronan has a rough impression that the previous life's film "Love 3D" successfully refreshed the public's three views on the Cannes Film Festival with its amazing large-scale erotic content and 3D screening format. On the day of the Cannes premiere, the screening was postponed by too many people, which was difficult to find. The queues to enter the venue were even more crowded than the New York Metro during peak hours.

Since the 21st century, the scale of films participating in the Cannes Film Festival has become larger and larger every year.

Homosexuality, bisexuality, incest,...this is not a matter. In some "little pornographic films" specially provided by the Cannes Film Festival, the scenes of women having children are broadcast uncensored throughout the entire process, which is simply a rhythm that no one can beat the sky.

The heavier the taste of a film, the more it can attract attention at the Cannes Film Festival, arousing debate among the media, audiences and international film viewers, and the debate can mostly bring more commercial benefits to a power than damage.

Ronan also attended the Cannes premiere of King of Sunglasses' "In the Mood for Love" and Las Von Tyre's "Dancers in the Dark".

Then I have a deeper understanding of the commercialization of this art film festival.

In Cannes, you can buy more than just passes, but you can buy more on the red carpet and on the red carpet.

The problem that money can solve is not a problem in Cannes. For example, the viewing seats that are easily captured by the media and TV cameras on both sides of the red carpet usually cost 20,000 euros, the second-rate seat is 15,000 euros, and the worse is 5,000 euros."

The price required to walk the red carpet is even higher, basically above 100,000 euros. If you are the spokesperson of the official sponsor of Cannes, you can usually handle it with 10,000 euros."

There are also other public events in Cannes, such as certain brand sponsored events, which only require you to purchase a certain amount of the brand’s business and you can get the opportunity to walk the red carpet.”

Others like Chopin Night, closing ceremony, or premiere of popular films, can get corresponding red carpet invitations in Cannes as long as you are willing to spend money.

These are not underground transactions, but film festivals are almost publicly hawking.

Not only Cannes, but also the Venetian Film Festival and the Berlin Film Festival.

The reason is very simple. Art alone cannot support such a huge film festival. It takes more than 20 million euros to hold a Cannes Film Festival. If the organizer does not find a way to raise money, the film festival will be over long ago.

For ordinary people, it is obviously not worth it to spend such a large price on the red carpet of the Cannes Film Festival, but it is a rare opportunity for celebrities.

These money-making methods launched by the Film Festival are mainly aimed at celebrities who want to take advantage of the red carpet.

In international film festivals like this, there are not only film sales agents, but also special existences such as "red carpet pushers".

The red carpet promoters not only seek opportunities for celebrities to walk on the red carpet of the film festival, but also package celebrities and spend high prices to participate in the red carpet show.

Even some companies or institutions in Cannes have launched similar services one after another, and even ordinary people can spend money to buy the opportunity to walk the red carpet.

After watching "Dancers in the Dark", Ronan attended the crew's thank-you party. The main purpose of this party was to recommend this video to marketers from all over the world.

"I heard that Mr. Anderson had a distribution company that released "The Witch Blair" in North America?"

Lars von Tyre, who looks a bit vicious, received Ronan's business card before. After socializing, he came here specifically. Unlike the producers who usually talk about business, he was very direct: "Are Mr. Anderson interested in releasing my video in North America?"

Ronan was very polite: "This is a masterpiece, shocking." The other party was straightforward, and he didn't go around the circle and asked: "I don't know your North American authorization fee..."

This director who dares to claim to be ** has a small audience in North America. As long as the price is right, it is not impossible to win North America copyright.

Lars von Tyre has always been very confident and said, "Just $5 million!"

Ronan frowned slightly and said, "If you are willing to sell the North American copyright of this video for one million dollars, I am willing to cooperate with you."

"It's too low." Lars von Tyre lost interest in talking: "It doesn't match the value of my movie."

Ronan did not force it. Based on his calculations, he could only earn a little profit by one million US dollars to obtain North American copyrights, make copies, and appropriate publicity costs, as well as necessary expenses in various links.

For $5 million, plus expenses such as publicity and distribution expenses, it is estimated that it will lose money.

Just after Lars von Tyre left, an acquaintance suddenly came over.

"Hi, Ronan." Chris, a Sony Entertainment film watch expert, greeted him: "I didn't expect to meet you in Cannes."

Ronan smiled and said, "I'll come and have a look."

Of course, Chris didn't believe this and asked, "Have you watched this video?"

Ronan did not answer, but asked, "You won't like this "Dancer in the Dark"?"

"Yes, this film is very in line with the appetite of some North American art film lovers." Chris seemed to have a purpose: "I'm going to take this film."

He looked at Ronan with a little vigilant: "You won't compete with me, are you?"

Ronan smiled: "We are old friends, and you have helped me so much again. Since you have a crush on me, I will quit."

He acted very well as friends.

Chris said half-jokingly: "If you and I both want to do this next movie, I will quit next time."

"A word is determined?" How could Luo Nan miss such an opportunity to come to his door?
Chapter completed!