The sun had just climbed the sky of Century City, and the bright light passed through the huge windows and fell into the Fox Building, illuminating James Murdoch's office.

"Boss, because of poor performance in "Robin Hood", several institutions that provide loans urged repayments." The assistant stood not far from his desk, reporting the latest updates: "They have joined forces."

James Murdoch seemed very calm and did not panic at all. The failure of "Robin Hood" was expected, and it was naturally not surprising that banks and other institutions urged repayments.

Most of these people provided loans for projects such as "Pharaohs and the Gods", "Ten Thousand Years of Prehistoric", "Robin Hood" and "Super Storm". If an unexpected project occurs, it is normal to collect the money.

The assistant's words continued: "Their agents clearly stated that if Twentieth Century Fox cannot give an answer as soon as possible, they will withdraw loans in advance for projects such as Superstorm, Dragon Ball, Wolverine and Terminator 4."

James Murdoch knew that he could not continue to ignore it, so he thought for a while and said, "The payment for the three projects of "Pharaoh and the Gods", "Ten Thousand Years of Prehistoric" and "Robin Hood", then draw part of the working capital of the group company to repay one-fifth first, and drag the remaining part temporarily."

The assistant wrote down. If he could repay part of it, it would not be a problem to delay for a while. After all, withdrawing loans and a complete quarrel will not benefit anyone.

James Murdoch turned to ask: "What's the current situation of financing on Wall Street?"

"Lehman Brothers are in poor condition." The assistant said quickly: "We can't raise funds for a short period of time."

No one would think of the future of Lehman Brothers. After all, this is one of the four major investment banks. James Murdoch is no exception. He didn't take it too seriously and said, "Keep the attention to Lehman Brothers appropriately."

The assistant subconsciously glanced at the office door, saw that the door was closed, and lowered his voice a little, saying, "There is another thing. The latest equipment has been installed in place, but no useful information has been obtained. The phone calls are mostly chores."

James Murdoch understood what he was talking about and asked, "Office phone and cell phone?"

The assistant said: "The other party is using an encryption device."

This is not surprising, after all, that is not an ordinary person. James Murdoch said: "Keep monitoring and notify me immediately if there is any news."

"clear."

As the assistant was about to leave, James Murdoch called him again: "The midnight show of "Avatar" has been screened, right? Is there any statistics?"

News Corp.'s plan to acquire Time Warner is not going well. James Murdoch is already preparing for the new plan. If Avatar stages a box office tragedy, the subsequent problems may be simpler.

After sitting as co-chair of Twentieth Century Fox, James Murdoch rarely pays too much attention to the box office of a film, except for blockbusters like "Avatar".

Because behind this film is a man named Ronan Anderson, a legend in Hollywood.

In just ten years, James Murdoch could develop a small company that made B-level videos to this extent, and James Murdoch also knew that he would never be able to do it.

The assistant immediately said: "There are statistics, 3,850 theaters, 4.75 million US dollars!"

When James Murdoch heard this number, he became inexplicably better because of loans and other matters.

Midnight box office of $4.75 million!

This is the total midnight box office of "Avatar" in 3,850 theaters in North America. This achievement is no longer easy for a science fiction movie that has no prequel, no original work, no big star, and lacks audience awareness.

But for this "most expensive movie in history", this number is not very good.

James Murdoch had an almost undetectable smile on his lips.

The start of "Avatar" is not very ideal.

On the first day of North America's release, that is, on Friday, "Avatar" earned $29.25 million in 4,215 theaters.

This number also indicates that the box office of "Avatar" in North America's paintings on weekends is basically hopeless to exceed US$100 million.

However, some objective reasons for the existence of "Avatar" cannot be ignored.

The entire film is nearly 3 hours long. The longer the time, the less screenings are displayed in the same theater within one day, which is directly related to ticket revenue.

In addition, unlike adaptations or sequels like Twilight: Crescent or Iron Man that have a considerable fan base, "Avatar" is a veritable original movie.

To this day, there is still no non-sequel original movie with the box office exceeding $100 million in the first weekend.

To be honest, today when original movies are extremely weak, few people or companies dare to take such huge amounts of funds to take risks on an original movie project.

The most investment in the former "Avatar" was financed, with nearly ten institutions and companies participating in the investment, and the investment amount of 20th Century Fox even accounted for less than one-third.

Also, James Cameron is indeed very famous and has a certain appeal, but there is a fact that cannot be ignored. It has been ten years since the screening of his last feature film. No one can expect the forgetful fans and the market to be attracted.

This first-day box office result, in North America today, cannot even be ranked in the top ten, which is not enough to watch compared to the $500 million cost of the film's external publicity.

In addition, the harsh external environment also had a certain impact on the box office of the film.

Many southern states in the United States were hit by storms, causing some people who wanted to watch the movie to stay at home, which affected the box office revenue of "Avatar".

"Avatar is Ronan Anderson and James Cameron's Waterloo?"

As expected, "Avatar" did not show the strong momentum of the super masterpiece on the first day, and immediately attracted many media doubts. Even some groups who had been waiting for a long time and had ulterior motives began to attack and slander the film.

"The most expensive film in history = the biggest box office tragedy in history!"

The day after "Avatar" officially landed in North America, some people and media who were eager to relativity and entertainment couldn't wait to shout such a slogan.

"Since the establishment of Relativity Entertainment, the special effects and large-scale investment industrialization model advocated by Ronan Anderson has brought too much visual junk. "Avatar" can be said to be a work that has brought these two to the extreme. It will only cause the audience's aesthetic fatigue. If you don't want to twitch your ears and cry after watching the video, it is best not to watch this video. It is simply overdrawing human vision and hearing!"

The rise of a new company and new forces always touches the interests of many people, because Relativity Entertainment is strong enough that no one may easily start a war head-on, but when you see that Relativity Entertainment is not developing well, it is also a matter of easy going up and stepping on it a few steps.

However, under the promotion of the crazy money-spending of Relativity Entertainment, these are not problems at all in the face of the absolutely excellent quality of "Avatar".

After the first day of screening, "Avatar" has a huge reputation among the audience. All websites, forums and communities, as well as Netflix sharing and other social media, almost all recommend this video.

“Avatar is the most beautiful film I have seen in recent years!”

“Whether you choose 3D or normal mode, the shock and awe brought by Avatar are worth watching.”

"In fact, it's a video we've seen before, but like we've never seen it, it's Star Wars of our time!"

On the second day of North America's release, "Avatar" maintained a steady trend and still looked lukewarm, and the box office of $29.35 million was not very impressive.

But on Sunday, everyone realized that it was not normal.

Generally speaking, a new movie is especially original, and the good trend is that Friday is less than Saturday and Sunday.

Because Monday is a weekday, it is crucial that the attendance rate on Sundays is often relatively low, which is the main reason why Sunday's box office is generally lower than Saturday.

Normally, a movie's box office on Sundays tends to drop by more than 20% compared to Saturdays.

But "Avatar" not only did not fall, but also continued to move smoothly, closing another $29.41 million on Sunday!

Such a stable trend has reminded some people of James Cameron's previous official feature film - "Titanic"!

The movie called Big Ship also has average results. It didn't even have a box office in North America in the first weekend, but what about it?

What's more, the box office of "Avatar" was just not as super big as "Dark Knight", "Twilight: Crescent" and "Iron Man 2".

The paintings in North America lasted three days on weekends. Among 4,215 theaters, "Avatar" earned $88.01 million!

This has created a new record of original movie opening in the North American film market!

The film also started paintings in more than 30 countries and regions in the international market, and the overseas response was much stronger than that of the North American market. It earned US$123.56 million in the first weekend.

Three days after its release, "Avatar"'s global box office exceeded US$200 million.

After the new week begins, the film reveals a terrible side of the box office trend.

On Monday, any video will face a huge box office drop in North America, and "Avatar" is no exception, but the decline is so low that it is jaw-dropping.

On the first working day, "Avatar" earned $24.17 million in a single-day box office in North America!

"No one doubts the potential of Avatar. James Cameron has achieved an undefeated myth. Whether it is the history-based Titanic or the completely fictional planet Pandora, it has become a popular event on Earth!"
Chapter completed!