“This is a great horror movie.”

On the TV screen, Susan Arnold, a producer from DreamWorks, is being interviewed by reporters, "The goal of "Ghost Invasion" is to win the box office list, there is no doubt about this!"

A TV reporter asked: "How do you watch the real documentary "The Witch Blair" released at the same time? What about "Ghost Invasion"?"

Many journalists are afraid that the world will not be in chaos.

As a veteran of DreamWorks, Susan Arnold couldn't see the intention of the reporter. He just hesitated and replied: "The Witch Blair is not a selfie, but only uses some special shooting methods."

This kind of thing that anyone with a discerning eye can see is just a matter of saying it. Of course, the popularity of "The Witch Blair" is to get whatever you can.

She told the truth: "It is unfair to compare "Invasion" with "Blair the Witch", and the production cost of "Invasion" is as high as $80 million!"

The meaning of this is very obvious.

The interview was not long and it was finished soon.

Ronan picked up the remote control and turned off the TV.

"The DreamWorks are too much!" Robert said at this time: "He actually talks nonsense."

He looked at Ronan: "Do you want to refute?"

Ronan shook his head directly: "How can we refute the truth she told? Now she is more than the one who says this."

The public is not blind. "Blair the Witch" has been screened in 200 theaters for almost a week, and many media and movie fans have seen the problem with this film.

Online, newspapers and movie fans have been criticizing each other in private, but "The Witch Blair" has not only not been negatively affected, but has increased its popularity further.

A video can attract a lot of scolding, and sometimes it is not a bad thing.

There are countless examples of the higher the box office.

"We are hiding behind the scenes and are not suitable to stand out." Ronan said again: "It is not good for us to verbal wars. DreamWorks just want to take advantage of the popularity."

Although many media have mentioned the name of Embassy Films, compared to the hot topics of "Blair the Witch", almost no one pays attention to the distribution company.

Ronan's plan is very clear. When the main creators of the crew are pushed to the front stage, the media's curiosity and inquiry will be quickly satisfied.

"Don't worry about her?" Robert asked.

It seems that Ronan is not such a good-tempered person.

Luo Nan nodded slightly: "Don't worry about her, it's enough to do ours."

At the critical moment of the expansion of "Blair the Witch", I didn't want to cause any accidents, and I didn't have the time and energy to talk to people from DreamWorks.

As for the box office champion this weekend, it may not necessarily fall on anyone.

This weekend, there are only three theaters that have been screened at a larger scale: "The Eye Opening Ring", "The Witch Blair", and "The Ghost Invasion" which was released this weekend.

The Hollywood film industry has developed to this day, not only has a complete industrial chain, but also has established a relatively accurate market estimate mechanism.

A film is often only screened in North American theaters for one to three days. The estimated mechanism can predict the subsequent box office trends and even the final box office figures based on the audience's reputation and box office situation.

"The Eye Opening Ring" was the first to fall behind. Just like the prediction of Emperor Entertainment Group, although this film has the top cast, Stanley Kubrick's films have never been known for box office. The box office champion in the first week is more due to Stanley Kubrick's last works and Tom Cruise's appeal.

Even Stanley Kubrick's posthumous gimmick did not attract many viewers for the film.

On Friday, "The Eye Opening" only won less than $3.5 million in box office, withdrawing from the battle for the box office championship this week in advance.

"Ghost Invasion" released by DreamWorks won $11.95 million, surpassing "Witch Blair"'s $11.9 million, and won the box office championship of the day.

Jane De Bonter, who directed "Life and Death Hour" and "Tornado", is undoubtedly a well-known Hollywood commercial director. Liam Neeson and Catherine Zeta Jones are also figures with certain appeal among second-tier stars.

The cast lineup has the largest bonus to the first week of the film's box office.

"Ghost Invasion" has a good start with the power of the new film released.

On the other hand, after the release scale of "Blair the Witch" has expanded to 2,750 stores and more than 3,500 screens, the attendance rate will inevitably decline significantly, and it is normal for the market to undergo a brief adjustment.

But the next day, Saturday, "Blair the Witch" broke out again, winning $15.6 million in a single day, surpassing "Ghost Invasion"'s $12.19 million. Not only did it regain the throne of the box office champion that day, it also led by one position this weekend.

As for "The Eye Opening Ring", the box office of "Just Opening" just reached $6 million in two days, and it has been left far behind.

Ronan took the time to collect information on "The Eye Opening Ring". This is not because he is interested in the rumors about Tom Cruise and Nicole Kidman, nor does he want to see the large-scale shots of Nicole Kidman.

A literary and artistic female star like Nicole Kidman has countless scenes on a large scale and has seen it countless times.

He is summarizing lessons.

Perhaps because of the film type, Warner Bros. did not work hard on the promotion of "The Eye Opening Ring", and Stanley Kubrick's last work was not used at all.

For Hollywood movie promotion, the dead people among the main creators are much more useful than the living people.

If this film could be formulated with targeted plans on the rumors about Stanley Kubrick and Cruise, the box office in North America would be far from being like this now.

Ronan does not think that Warner Bros. is moral and respects Stanley Kubrick, but is not optimistic about this movie.

Hollywood film companies, who will hesitate when it’s time to throw away their moral integrity?

In his previous life, Warner Bros. was one of the most successful film companies to make money.

Maybe that success was a summary of the lessons learned this time.

Ronan simulated in his mind how to use Stanley Kubrick's death to promote and market "The Eye Opening Ring" to promote and market it, which can be regarded as accumulating some experience in the future. Maybe when will it make money.

Unfortunately, it can only be simulated, but cannot be used in practice.

You can't just kill one of the main creators if you make a movie, right? That's too crazy.

It is okay to drill for legal loopholes, but it is better to make money in practice.

Sunday has passed, a new week has begun, and the weekend box office has also been released.

"Ghost Invasion" has a good box office performance in the first week, with more than 2,800 cinemas and earning $33.43 million in three days, completely meeting DreamWorks' expectations.

But the box office champion missed them.

After completing the counterattack on Saturday, "Blair the Witch" continued to lead all the way Sunday, winning the first box office championship since the release of the film for $34.46 million in three days!

With the previous gains, "The Witch" has already earned $53.4 million in the North American box office!

It's only been released for ten days.

This box office figure is enough to get Embassy Pictures to recoup all investments.

As the number of viewers who see the video suddenly increases, more and more doubts about "Blair the Witch".

But doubts and debates have brought "The Witch Blair" a rising box office figure.

In the next four working days, the film received another $6.2 million in North America. On the third weekend, under the impact of Julia Roberts' new film "The Running Bride", it only dropped 30% from the next weekend, and collected another $25.12 million.

The box office champion this week belongs to Julia Roberts. "The Running Bride" easily won $35.05 million in the first weekend with the huge appeal of the Hollywood No. 1 sister.

However, the box office of $25.12 million is enough to ensure that "The Witch Blair" suppresses "The Ghost Invasion"'s $15.25 million, accounting for the second place in the box office list.

The North American box office of "Blair Witch" has accumulated over $80 million, reaching $84.72 million.

There is no doubt that this is a miracle in the media and in the Hollywood industry.

Anyone who knows a little about the movie screening can understand that the box office of "Blair the Witch" in North America will inevitably exceed 100 million, and 100 million US dollars is definitely not the end.

The high box office naturally attracted more media attention, and as the media reported, they gradually focused on interpreting the essence of the video.

A pseudo-documentary like "The Witch Blair" is OK to create gimmicks in the publicity stage. When it is screened for a long time, it is difficult for senior movie fans to deceive, let alone media reporters.

"This is a movie that has never appeared in Hollywood's past history. "Blair the Witch" set a precedent for history. It was filmed with novel DV recording techniques, giving every viewer a very real feeling, and allowing the audience to bring themselves into the world of Blair the Witch. The protagonists' every move pulls the heartstrings of the audience. The first-person shooting technique is quite successful."

This is a relatively polite statement.

"Blair Witch" is a complete scam. They use publicity and marketing to deceive the audience's newcomer, and then wantonly harvest the box office..."

The media have always had their own positions, so of course there is nothing wrong with saying this.

"Blair the Witch" is essentially a scam.

There are also newspapers and magazines that are relatively fair: "The Witch Blair uses the trick of "lost videotape" to shoot scripted movies like documentaries, confusing the audience's judgment of the authenticity of the film and creating a new category in the industry."

Because of its novel narrative methods and promotional marketing, this film once thought that the film was a real documentary rather than a fictional art work, which attracted the attention of many Hollywood companies, including some companies as classic cases to analyze.

No matter how the media reported it, Ronan asked the Embassy Film Industry to stay behind, and even if media reporters came to interview, they would refuse.

Not admitting, not denying, not responding, is the strategy of the Embassy Film Company.

But as more and more viewers realized that "Blair the Witch" was not lost, the criticism gradually became mainstream.

Many viewers who have followed the incident but have not watched the video yet heard someone scolding the film, they instead bought tickets to watch it curiously, and then cursed and watched it.
Chapter completed!