As mid-July, the most eye-catching news in the entire North American business circle was that News Group issued a merger and acquisition invitation to Warner Bros., a subsidiary of Time Warner, a very absolute controlling subsidiary.

This caused an uproar in the media and entertainment industry, because once this invitation is successful, it means that an unprecedented super entertainment media group will be born in the United States and the whole world.

On the day when Ronan received the news, he convened senior executives of Relativity Entertainment for a meeting, and then had a close talk with Robert Iger and Chief Financial Officer Mary to prepare for the possible huge changes in the industrial circle.

"I don't think Warner Group will accept the invitation from News Corp." Robert Iger expressed his opinion: "Although the breakup between AOL and Warner in the past two years had a great negative impact on the entire Warner Group, causing Warner's media business to stop, Warner's development in the entertainment business is enough to make up for this part of the loss and even bring more revenue to Warner Group."

He further said: "Once the two companies merge, with Rupert Murdoch's strength, it will be difficult for the original Warner management and major shareholders to guarantee their own interests."

Mary, as chief financial officer, said from the perspective of capital chain: "Based on the current situation of the two companies, even if Warner Group agrees to the merger and acquisition, News Group will offer a offer of more than $60 billion.

Robert Eiger nodded slightly: "Maybe more."

Mary continued: "News Corporation and its 20th Century Fox have a business that is completely concentrated in the entertainment media industry. In recent years, Fox has performed poorly. News Corporation's pillar is undoubtedly the media industry, but this industry is difficult to bring huge cash flow. Rupert Murdoch's merger and acquisition can only be completed through stock exchange and cash, and the former is the main one."

She paused for a moment and said, "Even if the deal was concluded, it would weaken the Murdoch family's control over News Corp."

Ronan kept thinking about it and finally said, "We are ready for both."

Robert Iger agrees: "Prepare the worst."

"Once these two companies join forces, it will not be good news for any other entertainment media company." Ronan said slowly: "This means that a giant company will have a huge impact on other companies in the industry, and even crush its dominance."

Mary did not express her opinion, while Robert Eiger looked serious.

Once News Group and Warner Group join forces, it will definitely not be in the interests of Relativity Entertainment.

Robert Iger said: "We are definitely not the only one who does not want the News Corp plan to succeed. Hollywood and other giants in the media industry probably don't want to see such a situation. Based on the information analysis of News Corp and Twentieth Century Fox, the biggest difficulty of Rupert Murdoch's plan is Warner Group's opposition, and the other is funding and equity issues."

Ronan reminded at this time: "There is another one, political factor! Antitrust!" He said to Robert Iger: "Bob, you go and contact other companies in Hollywood and media industries."

Robert Eiger understands Ronan's intention: "Be prepared to limit News Corp's plans from policy terms."

Luo Nan nodded slightly: "I believe that all companies will take action in this kind of thing."

Large companies will have some connections with Washington authorities, Congress and other institutions.

The small meeting ended, and Ronan returned to the office, and Connie had already sent the latest report.

Before watching it, Ronan recalled it carefully and remembered it correctly. He had seen relevant news when he was on the other side of the Pacific Ocean. Rupert Murdoch's News Group wanted to acquire Warner more than once, but never succeeded. In the end, Disney took over the sluggish 20th Century Fox's film and television company.

The six major Hollywood companies have since become the top five, and even Walt Disney even changed the name of Fox's brand.

News Group's failed acquisition of Warner, which caused a considerable chain reaction.

However, Ronan also had an impression that he couldn't remember the exact time of the occurrence, but it should have happened after 2010.

News Group has now had some tests and plans in this regard, which may be some effect brought about by Relativity Entertainment.

Ronan looked straight and quickly got the information sent by Connie.

This is the market research department of Relativity Entertainment, carefully collected detailed information about the merger and acquisition plans of News Corp and Warner.

The merger was proposed on a working day in July at a reception lunch at the Manhattan headquarters of the American Press Association.

The actual participants were Rupert Murdoch's number one assistant Chase Carey and Time Warner Chairman and CEO Jeff Bicks.

The former proposed this plan tentatively to the latter, and the news spread later, and News Corp also admitted in a media interview.

But Warner has not responded so far.

If the deal is reached, the merger between News Corp and Time Warner will bring the two major media giants together.

Time Warner's tnt, tbs, cable news network and HBO will integrate with the 20th Century Fox's FX, Fox News and Fox broadcast networks.

Warner Bros. and Twentieth Century Fox Films have also merged, and the merged company will also dominate the film and television studio business.

This will be a super giant group that is even more terrifying than the former Walt Disney.

Relativity Entertainment also has the best preparations for the worst-case scenario at the fastest speed.

Regardless of the result, the most important point is that the strength of the relativity entertainment itself is the key.

Without strong enough strength, any big company will be in a hurry when it comes to overwhelming.

This summer, Relativity Entertainment is fully in full swing.

"The Hulk" was officially released from the theater after fourteen weeks of screening in North America, and the box office in North America finally reached 261.28 million US dollars.

The global box office of this film has exceeded US$400 million, and overseas screenings will last for a long time.

Through box office sharing and revenue from TV series and DVD, it is not a problem for Relativity Entertainment to recover all investments in "Hulk Hulk".

Even the possibility of creating profits of tens of millions of dollars is very high.

The success of this film further allowed the market to see the charm of Marvel superheroes.

More importantly, with the popularity of the film, the concept of the Avengers is spreading around the world.

These are the basis for the future Avengers to succeed.

Without the foreground of the previous videos, the former "Avengers" could not have achieved such great success.

The huge sale of "Hulk Hulk" has given the series more fans other than comic fans, and many people's attention has also paid attention to the next Marvel Avengers movie "Thor", which will be released in a few months, has become quite popular.

Embassy Pictures and Marvel Entertainment are also doing some targeted promotional activities.

In addition, the "Zone 9" DVD, which has been out of stock, has sold well. In more than two weeks of its launch, North America's sales reached US$38.95 million.

This is incomparable to the videos of "The Lord of the Rings", "Pirates of the Caribbean", "Spy Shadows 3" that sold hundreds of millions of dollars in the first week of North America.

But no one would think that "The Ninth District" is this heavyweight film.

Compared with investment, Relativity Entertainment can be said to be a big profit in "The Ninth District".

At the same time, Transformers spent its third weekend in North American theaters, which seemed to correspond to the number of weeks it was released. The film further fell on the North American box office rankings and fell to third place.

However, the third place in the box office list is real.

The North American box office decline of "Transformers" narrowed significantly, closing at $27.1 million in North America on the third weekend, with a cumulative box office of $248.91 million.

The overseas trend is still stable. Such special effects blockbusters are truly a popular dish in the global market. As time goes by, the box office outside North America of the film gradually catches up with the North American box office, and it will only be the next few days to surpass.

"Transformers" will achieve a feat of over $500 million in the following Tuesday or Wednesday.

In contrast, the sales of derivatives around the film remain high, and it is hard to say about Hasbro's products. Relativity Entertainment's global distributors have once again in the Embassy Film Industry. Within two weeks of distribution, calls to urge the supply of goods have been continuously called.

In order to meet market demand, with the guarantee of sufficient orders for Relativity Entertainment, the number of OEMs on the other side of the Pacific has increased to twelve.

The DVDs of this film are also under emergency stamping, and the first batch of DVDs of Relativity Entertainment's orders reached 10 million.

"Harry Potter and the Order of the Phoenix" ranks ahead of "Transformers". The charm of the little wizard has never been doubted. The gradually growing Gryffindor Golden Triangle will burst out with greater appeal in the future.

This week's box office champion was won by an animated feature film - "Kung Fu Panda"!

Once upon a time there was a mountain, a temple in the mountain, and a panda selling noodles...

The animated film produced by Shahai Entertainment Animation Studio and released by Embassy Pictures attracts a large number of publics into the theater with super cute panda plus kung fu and comedy models, as well as the so-called mysterious Oriental culture.

Of course, the oriental culture displayed in "Kung Fu Panda" is essentially the oriental culture that Hollywood believes.

However, due to Ronan's existence, the film has no sensitive points, and it failed to cut it across the Pacific Ocean and passed the review of the large scissors.

To be honest, Eastern culture is by no means something that a panda who knows how to play tricks can cover.

In any case, "Kung Fu Panda" has achieved great success in the North American film market, with a box office of US$71.25 million in 4,225 theaters on the weekend.
Chapter completed!