As "Transformers" is released one after another around the world, after the market data in various aspects is released, it will be summarized in Ronan's office as soon as possible.

The latest reports passed by were also placed on Ronan's desk by Connie's hand.

"I just received a notice from the Embassy Film Oriental Branch." Connie put down a document and said to Ronan: "The latest batch of peripheral products of "Car Mobilization" and "Transformers", a total of 75 containers, have been shipped from Oriental, and the official report will arrive in the afternoon."

Ronan said: "Okay. Send a notice to Garcia, be sure to ensure the supply of goods for surrounding derivatives, make plans for the next stage in advance, and place an order with the processing plant in the East."

Connie immediately said, "I'll go now."

Ronan quickly looked through the documents on his desk. "Transformers" also earned nearly $00 million in the first week overseas, and the global box office has exceeded $200 million.

The film will be released in more countries and regions in the future, and the overseas box office will continue to rise rapidly.

The surrounding areas are also quite powerful. Not counting as Hasbro, but the surrounding derivatives revenue obtained by the promotion and sales channels of Relativity Entertainment alone is as high as about US$75.6 million in North America.

There is no overseas statistics yet, but the income is only higher than that of North America.

The enthusiasm and beautiful memories accumulated by the Steel Wires for many years have completely exploded with the promotion and release of the live-action movie "Transformers".

Connie knocked in at this time and said, "Hasbro CEO Brian Goldner is here, in the reception room."

Ronan put down his work and went to the reception room. As soon as he entered the door, Brian Goldner, who came towards him, gave him a warm hug.

The head of Hasbro almost laughed and said, "This time it was so successful! We have been waiting for this day for too long!"

Since a few years ago, he has been urging Relativity Entertainment. Now that the live-action movie "Transformers" has been released, Hasbro has invested a lot in addition to copyright, it is definitely one of the biggest winners.

Ronan said with a smile: "Good things get a lot of trouble, and long-term expectations are not for today's success?"

Brian Goldner laughed: "That's right."

He was in a very good mood and said, "In the past period, Transformers temporarily surpassed Barbie dolls and became the most popular toy in the United States. More than 10 years ago, Transformers were all the rage. This time, with the craze of the movie "Transformers", Bumblebee, Optimus Prime and Megatron made a comeback!"

Mattel and Hasbro are the two largest toy manufacturers in North America. There has always been a fierce competitive relationship between the two parties, and everyone wants to suppress anyone.

Ronan said: "Relativity Entertainment and Hasbro work together to achieve greater success."

Now Brian Goldner is full of confidence in Ronan and Relativity Entertainment, shook his hands with Ronan and said, "I always believe this."

He then asked, “When will the Special Forces series be released?”

Luo Nan pondered for a moment and said, "Don't worry, we will first understand the market response, and then make a decision. If we are well prepared, the greater the chance of success when the project is launched."

"In terms of movies..." Brian Goldner said without hesitation: "Hasbro follows Relativity Entertainment."

Hasbro is not yet Hasbro after the 2010s, and he doesn't dare to invest in filming on his own.

Hasbro, once very dissatisfied with the fact that most of its profits were taken away by Hollywood producers and distributors after adapting toys. Relying on the original animation series production department, it established its own film production company and began to invest in live-action movies of its toys.

But the path of film production is not easy to follow. The American film industry is actually equivalent to Hollywood, and it is a very xenophobic circle. For example, Ryan Goldnow and David Ellison are taking the path of saving the country on a curve.

Hasbro's failure is predictable, and the "Super Fleet" with big investment and big production is not just a terrible loss.

Brian Goldner didn't stay for a long time, and chatted with Ronan about "Special Forces" affairs, then hurriedly said goodbye and left, and went to the Embassy Films downstairs.

He knew very well that Ronan now only had to make decisions and talk about specific marketing business, but he still had to find someone from the issuing company.

Back in the office, thinking of Brian Goldner's words, Ronan found the investigation data about "Special Forces" and looked at it. After all, Duke and Blake have appeared in "Transformers".

Perhaps there is no special ending easter egg, or perhaps it is because names like this are more common in the United States. Duke and Blake did not cause any particularly big response. Only the toys and animation fans of "Special Forces" have noticed their existence.

Relatively speaking, the discussions of this group have not really spread, and the Internet's news on this aspect has not reached the level of flooding.

Regarding the live-action movie "Special Forces", we are just creating scripts first and preparing for some text.

Once such a movie is truly put on the agenda, it means an investment of hundreds of millions of dollars. Of course, Ronan should be cautious, and even plans to wait for "Transformers 2" to be officially prepared after it is released.

After the Independence Day holiday, Transformers soon welcomed a strong competitor on the second weekend. The new movie of Warner Bros.'s "Harry Potter" series chose to start painting the next weekend of the Independence Day schedule.

The little wizard wielding the little magic wand has already entered "Harry Potter and the Order of the Phoenix".

As the second largest IP in the commercial film market in Hollywood and even the world after "Star Wars", Harry Potter's power is self-evident.

The little wizard has an irresistible charm to teenagers. With a light wave of his wand, he won the North American box office champion this week.

However, "Harry Potter and the Order of the Phoenix" opened a box office of $77.1 million on the weekend in North America, which can only be considered a fair-size for this series.

Transformers fell to second place.

During the opening weekend and the next four working days, the film consumed too much of the enthusiasm of steel wire, resulting in a slightly larger box office drop in the next weekend, close to 55%.

But for Relativity Entertainment, the $51.52 million North American second weekend box office was completely within acceptable limits.

With the gains from the previous four working days, Transformers' North American box office successfully exceeded US$200 million, up to US$22.13 million.

As for the second dragon ball obtained by Twentieth Century Fox, "Ten Thousand Years of Prehistoric" completely fell into decline, and the box office revenue was less than US$4 million this weekend. Since its release in North America, the total box office has been less than US$30 million.

Even the most optimistic person knows that the North American box office of this film is very difficult, let alone $50 million, even $40 million.

North America has 200 million US dollars in ten days. The toy adaptation of "Transformers" has truly achieved great success, and the final box office in North America is highly promising to exceed 350 million US dollars.

Overseas, the number of countries and regions that are screening "Transformers" is also increasing. This week, the overseas box office has increased by nearly 90 million US dollars, and the global total box office of the film has reached nearly 400 million US dollars.

This scene is so unforgiving that God will be furious if he doesn’t shoot and produce a sequel!

Sand Sea Entertainment and Hasbro held a press conference to announce the official launch of "Transformers 2", and the creators of the first series, including director Michael Bay, to the hero Henry Cavill and the heroine Candice Swaneple, will all return to the sequel.

Of course, there is also the real male protagonist Optimus Prime!

Compared with the box office, the film's revenue in peripherals and derivatives channels is also amazing.

As of the second weekend of North America release, according to the latest datagrams received by Ronan, since the screening of "Transformers" in North America, each theater has sold about 1,500 Transformers toy models on average, and a single theater has an average income of up to $150,000 in this area alone.

Derivative product development is the general trend of Hollywood movies, and toy movies like "Transformers" are no exception.

Although the copyright of the toy belongs to Hasbro, according to the agreement signed by the two parties in the early years, Relativity Entertainment occupies an absolute dominant position in film-related derivatives and can share 60% of the profits of each film derivative.

Other graphic and text authorizations, as the film copyright owner, can share 80% of the profits.

In addition to the traditional peripheral products such as toys, dolls, stationery and cultural shirts that are essential for each movie, Relativity Entertainment has also launched the Transformers and Photo Series, which are also in good sales. In just ten days, more than one million copies were sold.

The Transformers series toys or other products outside the movie have nothing to do with Relativity Entertainment.

But in this regard, sales also soared by live-action movies. Any peripheral products related to Transformers seem to have become popular this summer. Hasbro, as the copyright holder, made a lot of money.

The Internet is also a sales channel that cannot be ignored. Transformers sales section has been opened on websites such as ebay, Amazon and Netflix. All peripheral products related to live-action videos have become popular online bestsellers. The leader-level Optimus Prime model of the movie version, which is worth $99 and has the slogan "Freedom and Rights Belong to All living beings", has already topped the sales list of these websites.

There are also many sponsors who benefited from it, such as Chevrolet's Camaro sports car, one of the most popular sports cars in North America; for example, Candice Swanepole, the heroine, became a popular Hollywood star, and the CT sunglasses she wore in the film, which cost up to $39, but after the film was released, it became a popular product.

A super big movie can always create countless business opportunities.

In addition, Shahai Entertainment is also preparing to jointly open a new animated series "Transformers: Leader's License" with Hasbro!
Chapter completed!