"In the 1980s, a group of living robots came to our earth from the planet Cybertron and started an extremely fierce war. More than 20 years later, they made a comeback and wanted to launch a new desperate battle. The catastrophe was approaching. Which side are you on? Is it the Autobot or the Decepticon?"

As Optimus Prime poses in a tough fighting posture, the first trailer is frozen on the large screen of the Century City Commercial Plaza, which has a huge crowd, and then a line of huge subtitles lit up.

"Their war, our world!"

This is the promotional slogan for Transformers.

A large number of pedestrians who stopped to watch left the big screen and continued to move forward. Before they could go far, they saw a huge movie poster on the billboard.

This is the latest poster, composed of three unibody pieces.

These three protagonists, Optimus Prime, Megatron and Bumblebee. These Transformers posters are full of three-dimensionality and metallicity, which are extremely eye-catching.

"The scarred Hornet." Lindsay Bill held Jessica Felton and looked at the huge poster, saying, "The journey from Cybertron to Earth is very unusual."

Jessica Felton pulled her forward and said as she walked, "Did you not attend the internal preview?"

Lindsay Bill retracted his gaze from the poster and said, "No, I am in charge of two film projects and I don't have time to participate. Moreover, this is a male movie, so it is also biased to find women to score."

She said directly: "From my perspective, rating "Transformers" must be a low score."

The two of them arrived at the main entrance of the Commercial Plaza at this time and couldn't help but stop at the same time.

Optimus Prime and Bumblebee, who are of the same height as the movie, stand in the small square in front of the main entrance, attracting a large number of people to stop and watch and take photos.

"Jesse, let's take a photo, too."

Lindsay Bill found a suitable position, and Jessica Felton stood in front of Optimus Prime and Bumblebee, raised his smartphone and took a selfie.

Then, she opened Netflix to share, uploaded the photos she just took to Netflix's sharing account, and added a name to the picture - beauty and robot!

Just around, those with smartphones sat in similar things to Lindsay Bill, taking photos with Optimus Prime and Bumblebee, and sharing them on social media on the Internet.

And on the Internet, there are so many people who can see Optimus Prime and Bumblebee on social media that they cannot calculate.

This kind of spontaneous Internet social marketing is having an increasingly important impact on the promotion of a video.

"Transformers" has become one of the hottest topics Netflix shares.

Jessica Felton greets Lindsay Bill: "Let's go, let's go get the dresses in the store."

Lindsay Bill put away his cell phone and accompanied her into the commercial square, saying, "Just let them deliver the goods to their doorstep."

"Look at the sample today." Jessica Felton said with a smile: "Take it to me in three days."

Lindsay Bill said: "You rarely attended the company's premiere before, and this time you're going to do it?"

Jessica Felton whispered: "Transformers are different."

Lindsay Bill was curious: "I can't do it? Are you a steel wire?"

Jessica Felton shook his head slightly: "I'm not, but Ronan is. He's...why? Ronan is a die-hard fan of Transformers. He said that this series represents his feelings."

She and Lindsay Bill took the special elevator directly to the top floor: "This series has a special meaning for Ronan, of course I will attend the premiere."

When the elevator arrived, the two of them left the elevator one after another. Lindsey Bill: "Jesse, this time has not been long, I feel like you have changed a lot."

"Is there any?" Jessica Felton didn't think: "It's just that I haven't met the right person before."

She smiled and said, "The two of them have to give each other when they are together."

Lindsay Bill nodded slightly, said nothing, and came to the haute couture service area and walked in with Jessica Felton.

Starting from April, the promotion of "Transformers" has entered the final stage of breakthrough. In addition to the usual publicity methods, in order to help multiple special columns such as "Transformer Machine Life Form - The Chronicle of the Transformers Series" and "What You Must Know when Watching "Transformers"" and viral videos.

Many sponsors have also launched a series of publicity activities.

In the video, Bumblebee was originally a Volkswagen Beetle to evoke the feelings of steel wires.

For commercial benefit and advertising sponsorship considerations, Bumblebee will turn into a Chevrolet Camaro sports car soon after the film begins.

General Motors reached an agreement with Sandsea Entertainment, including characters such as Bumblebee, Ambulance and Iron, which paid a total of $10 million in advertising sponsorship for the crew.

This is also one of the largest advertising sponsors of Transformers.

In such videos, car advertisements are the least likely to cause disgust.

As Transformers gains popularity, sponsors are also holding various related events.

For example, as Bumblebee became more and more exposed, the sales of the Chevrolet Camaro sports car soared, and General Motors launched a special event to "Deform the Future with Chevrolet".

There is also Hasbro, as the original toy manufacturer, has launched a number of toys developed based on the character shape of the film. These toys use the latest "automatic deformation technology". When a component "deforms", other related components will automatically "deform" according to it.

In the past, Hasbro rarely developed toys based on the settings of film and television works. Generally, they developed toys first and then created film and television images created around these toys.

Ronan personally served as the producer of the movie "Transformers" Relativity Entertainment. Hasbro is full of confidence and is ready early in the morning.

In the 1980s and 1990s, the Transformers launched by Hasbro were once popular all over the world through cartoons and toys, and they cultivated tens of millions of steel wires.

There are too many people born in the 1970s and 1980s who are the generation who grew up watching "Transformers". They have special feelings for this series. From the day they learned that the live-action movie was filmed, they were filled with inexplicable excitement. Only Transformers fans can experience that kind of expectation and excitement.

Every once in a while, the wires will look up news related to the Transformers live-action movie from the Internet and various media, every report about the movie in newspapers and magazines, and even find something related to the movie in their city.

For example, posters that are almost covered with bus stop signs and subway station advertising columns can always attract their attention.

For the steel wires, on the small square TV screen, those robots wearing masks were not only cartoon characters, but also Titan giants standing tall. They had powerful machine shells and could transform into various machinery - trailers, police cars, and even fighters.

Think about how much sensation aroused by fans, the death of two popular characters Optimus Prime and Megatron, in the 1986 Transformers animated movie?

Hasbro also paid a huge price for its reckless operation strategy.

Whether it is the Bu Tianshi or the Shocking Sky, in the eyes of the steel wires, there is no charm of Optimus Prime and Megatron at all.

As for the so-called heirs under the banner of Optimus Prime, the orangutan called the Monkey King in the future? Who would admit it?

As a result, under the promotion of Embassy Films, many steel wires began to call for a massive publicity campaign, and a massive propaganda event quickly emerged on the Internet.

"Waiting for Optimus Prime to come home!"

This is the slogan of Optimus fans.

There is also the same popular Megatron, which has many fans - waiting for the Decepticon to attack!

With the development of the film industry today, if any film wants to sell well, publicity and hype is an indispensable means.

In terms of technology, the momentum of publicity and hype is also crazy.

Promotional soft articles similar to "Transformers represents the most advanced movie special effects level in the world today!" can be seen everywhere.

Actually, this is not a fact.

For publicity needs, Shahai Entertainment jointly disclosed some of the special effects behind the scenes of the industry Light and Magic.

"Each frame of Transformers' computer CGI generates images, Industrial Light and Magic will spend 3 hours, which breaks the 20-hour rendering record set by Vita Studio in 2002 for Tree Washishi in "The Lord of the Rings 2: The Twin Towers" to create. If all the polygons used to build Transformers in the film are connected together, they can connect from the earth to the moon and go back and forth, and the remaining polygons are enough to build a double-sized ancient Roman Colosseum."

With the media's bombardment of "Transformers", copies were also shipped to all parts of the world.

What Relativity Entertainment is most interested in is the North American market.

Embassy Film also invested the highest publicity in the North American market. In order to build momentum, it organized a military pilot site specifically at Edward Air Force Base. In addition to a few crew members and media staff participating in the trial, most of them were members of the US side, especially some soldiers and officers who participated in the field shooting.

About 600 service members and their families attended the Secret Premiere of Transformers.

Movies have never been a single audio-visual product, they are always closely linked to the social environment.

The US side needs an excellent commercial for recruitment, the Pentagon needs a video with a wide enough dissemination range to reverse the image of the US military worldwide, and the relativity entertainment also needs the professional skills of the military and the support of various advanced weapons and equipment.

So, "Transformers", which Hollywood and the Pentagon worked closely together, was born.

Transformers are back!

Although there are competitors such as "Ten Thousand Years of Prehistoric" and "Marriage Picks" released a few days earlier on this Independence Day, none of these can stop the return of Transformers.

For every boy of that period, and of course an astonishing number of girls, Transformers used to be a favorite toy.
Chapter completed!