Ten days after North America was released, "Car Mobilization" had a box office of less than $120 million in North America, but North American peripheral products and several rapidly negotiated peripheral licenses have already brought more than $100 million in revenue to Relativity Entertainment, and the cost in this area is extremely low and the profit margin is amazing.

With the film being released overseas, the global box office was less than US$200 million, but various offline revenues have exceeded 200 million first.

The various peripherals of this animated feature film are sweeping across North America and the entire Western world at an incredible speed.

Of course, it was no longer the girls who donated generously this time, but the boys.

Various cars around them attracted the attention of the boys and made them unpack their pockets one after another.

This can be regarded as a very strange movie in Hollywood history. Shortly after the film was released, the sales of derivatives completely surpassed the box office.

Fortunately, under Ronan's decision, the entire Relativity Entertainment was prepared in advance to bring the derivative value of an animated film to its limit.

Unlike previous animated films, there are always quite a lot of female consumers. Most of the consumers in "Car Mobilization" are men. This is long before the expectations of Embassy Film and Relativity Entertainment, both products and marketing strategies are completely biased towards men.

If "the Disney princess movie peripherals are girls' favorites", Relativity Entertainment is to make "Car Story" a favorite movie peripherals for boys.

To this end, Relativity Entertainment and Pixar Studios were ready early. "Car Mobilization" was just released in North America and began to prepare for the film's derivative drama. After all, with the development trend of various peripheral income, the expected profit is really amazing.

This animated feature film creates a world belonging to cars. The first one only shows the "tip of the iceberg" of this magical car world. There are too many content waiting to be discovered. There are too many stories that can happen in the car world, and these stories will be closely linked to "Car Mobilization".

In addition, as the most popular toy besides Lightning McQueen, Pixar Studios will create an independent short film series for trailer slabs. Just like the Transformers cartoon for Transformers, the animated short film targets the surrounding market.

Naturally, "Car Mobilization 2" naturally entered the agenda.

Pixar Studios will draw a team to specialize in this series of sequels.

The amount of revenue from its animation feature films is also directly related to the studio's project budget.

Considering that "Car Story 2" will take several years to wait, and after a peak sales of peripheral products, Ronan decided to let Pixar Studio create the "ca.toon" series of animated short films.

This also meets Netflix's needs. A TV series of "Cars Movement" aired on Netflix's streaming media platform has initially planned to have three seasons, which will last for three years to wait for the release of "Cars Movement 2".

There will definitely be some new characters in these short films, expanding the star lineup of "Car Mobilization". Ronan also plans to make "ca.toon" a unique group and establish a "Car Mobilization" studio that handles related work, specifically promoting the sales of peripheral products.

In the past, no animation project in Relativity Entertainment, including Peppa Pig, has enjoyed this kind of treatment.

"Car Mobilization" has grown too fast in various offline channels. The power it exudes on peripheral derivatives is also greater than all the animation feature films in Hollywood in the past and even live-action movies.

The film with the highest sales revenue in the world is the Star Wars series.

Limited to the era and the cold reception that "Star Wars: New Hope" suffered when it was first released, the sales of peripheral derivatives of this science fiction masterpiece by George Lucas will definitely not be as good as "Car Mobilization" during the same period after its release.

Another giant movie series with peripheral sales revenue is "Harry Potter". Even though "Harry Potter and the Sorcerer's Stone" was released a few years ago, it was sweeping the UK, the United States and even the whole world, and the peripheral revenue during the same period is still much worse than "Car Mobilization".

The global box office has not exceeded US$200 million, and the offline peripheral and derivative revenue of Relativity Entertainment has been the first to exceed US$200 million.

The box office has different share of various links, and the numbers that can eventually reach the hands of Relativity Entertainment will generally not reach one-third of the global box office.

But the profit margins around are so high that they are scary.

As long as you can see the possibility of making high profits, a huge business group like Relativity Entertainment will run through all obstacles like a torrent to maximize profits.

In addition to formal business means, publicity and hype is essential.

In mid-June, Relativity Entertainment filed a complaint to file a studio in the small town of Valencia, suing the other party for maliciously registering the relevant domain name of "Car Mobilization" and using the images of some characters such as Lightning McQueen on the Internet for commercial promotion.

It is no secret that the hot peripheral sales of "Car Mobilization" have been paid attention to by many media. The emergence of this lawsuit has provided excellent hype for newspapers and online media. This is just one of the many publicity methods used to continue to maintain popularity.

Of course, the revenue from publicity and promotion and marketing is all considered and implemented by Relativity Entertainment and Embassy Films. Pixar Studio will basically not participate in it except for cooperating with publicity.

From the earliest takeover of Pixar Studios to the big selling around "Cars Movement", Ronan's thinking has always been very clear. Pixar Studio does not have to consider anything other than film creation when making movies.

Ronan said to Pixar Studios management, including John Lasseter: "If we can make excellent animated movies, we can keep the sales machine permanently moving!"

Regarding this, Pixar Studios has undoubtedly done a very successful job.

Moreover, Pixar Studio has almost done another thing. Pixar's movies have no specific audience group, and good movies should not be divided into adults and children.

Today, the revenue of its film projects is becoming less and less dependent on box office, and even the proportion of DVD revenue is shrinking year by year. Relying on the group company's huge derivatives industry chain, various offline peripheral derivatives and licensing revenues have increased dramatically.

The theater screening and DVD playback of movie projects are increasingly changing towards long-form advertisements.

In the third week of its release, the various peripheral products of "Car Mobilization" were not only filled with channels for relativity entertainment and partners, but also the channels for Amazon, Walmart and Disney boutiques were opened.

Anyone who opens the film and television entertainment product platform further expanded from the DVD business of Netflix Network can see more than 200 types of "Car Mobilization" derivative sales on the Internet.

From balloons to the three-piece set used to celebrate the festival, Lightning McQueen and its partners cover all aspects of children's daily life.

Even the Lightning McQueen version of parent-child outfits are available.

Under the development of relativity entertainment, whether it is father, mother or child, "Car Mobilization" has prepared corresponding derivative peripherals for all members of the entire family.

Therefore, it is not surprising that "Car Mobilization" can burst out with such huge market energy.

Outside North America, the film's box office and peripheral response were also quite good. The global box office successfully exceeded 200 million US dollars, and peripheral products were continuously sold.

At the same time, "Car Mobilization" has also entered the market across the Pacific.

But like the Pixar animated feature films in the past, the box office response is not only mediocre, but many cinemas have vigorously introduced genuine versions and sales are almost the same.

It can be said that "Car Mobilization" did not knock on the door to the film market through animation, and did not cause a craze in the children's derivatives market.

The genuine peripherals introduced here are mainly car toys, among which the highest sales are the alloy car series toys that children can easily hold and play with in their hands.

But the minimum price of a single model is 59 yuan to 299 yuan, which is really a considerable expense for consumers in this era.

"Car Mobilization" can make a big profit globally by relying on the mature industrial chain of relativity entertainment, but in the market across the Pacific, the beautiful dream of derivative sales several times the box office revenue of animated movies is simply difficult to realize.

On the third weekend of June, due to the release of large-scale productions that do not occupy an absolute dominant position, many large and medium-sized productions in the North American film market collectively made a move. I hope to borrow this gap and get the opportunity to reach the commanding heights of the North American box office list.

"Rush Hour 3" by New Line Film, "My Grand Gay Wedding" by Universal Pictures, and "Teddy Bear" by Relativity Entertainment.

Perhaps affected by the hot box office this summer, the three large-scale films performed well.

The worst-achieved "My Grand Gay Wedding", also earned $34.12 million in the first three days of the first weekend.

As a sequel, "Rush Hour 3", North America received $50.23 million in painting weekend.

But such results still cannot be ranked as the champion of the North American box office list.

To everyone's expectations, the box office champion this weekend was stolen by James Franco and a super pornographic teddy bear.

"Teddy Bear" beats all its competitors. In three days of painting in North America, it received $55.44 million!

Since the production cost of the film is only US$35 million, such a box office can be described as a big hit.

This Teddy, wearing a cute skin, swears and acts dirty, is really a work that ruins her childhood and has a great reputation.

Even in Hollywood, there are very few movies like "Teddy Bear" that are determined to subvert the audience's memories.

Those who see the title of the movie is a children's movie will definitely go to the wrong set.

Who would have thought that such a pornographic rogue movie could be so popular?

Perhaps, every man has a Teddy in his heart.
Chapter completed!