Chapter 374 Sub-brands (1)
If the general direction is consistent, the rest will be simple. If you refine some terms, as long as the lawyers of both parties agree, basically the only way to sign is left.
Mr. Ke certainly agreed to be the first CEO of Taylorg, the only sub-brand of Audemars Piguet, especially when he knew from Lin Jiayi that the Royal Oak concept table made by Guo Tailai would be his year-end bonus this year, and he was so happy that he didn't know what to say.
A watch adheres to the series style of Audemars Piguet, but the difficulty of workmanship and materials is higher than that of a higher level. God-like workmanship brings that the price has soared by geometric magnitude. According to the appraisers of Audemars Piguet internal appraisers, if that watch is at the auction, it will start at least three million US dollars. I don’t know what the transaction price can be called out in the end.
The first thing Mr. Ke did when he took office was to meet Guo Tailai and Guo Tailai to communicate face to face."
Boss!" When he met Mr. Baker, he called him boss directly. It was magical to think about it. This young man was a student who completed his teacher's assignment at a watch repair stall a year or two ago, but now he has become his boss in a flash. It's magical.
It is communication. In fact, Mr. Baker came to tell his work plan. As Audemars Piguet's only sub-brand, Taylorg's sales will not set up a sales company and after-sales maintenance department like Rolex's sub-brand Tudor. Instead, it will combine it with Audemars Piguet into one, and sales and after-sales service will be carried out at Audemars Piguet's official sales points and after-sales maintenance centers.
Guo Tailai recognized this point. Even apart from Guo Tailai, there will be no other watchmakers in this sub-brand. The mass production of watches designed by Guo Tailai will also be handed over to Audemars Piguet.
For each new watch, Guo Tailai will not make more than ten yuan by himself. Another piece is to be placed in the Audemars Piguet Museum for collection. That is to say, the maximum number of limited editions will be only nine yuan, and Guo Tailai may be even less lazy. Most of the works made by Guo Tailai will only appear in the auctions held by Audemars Piguet, unless they are individually customized models of an important person.
All kinds of share income have detailed contract terms, which are the details of Lin Jiayi's negotiations with Audemars Piguet. Mr. Baker mainly communicates with two things.
First, Audemars Piguet will build a high-end watchmaking workshop for Guo Tailai at its headquarters, Ru Valley, a watchmaking holy land in Switzerland, for Guo Tailai to use in Switzerland. After all, Guo Tailai's two watches are from a car engine studio in London, which is really unacceptable. Mr. Baker needs to ask clearly what kind of equipment and environment Guo Tailai needs to be customized for construction.
Another thing is to discuss with Guo Tailai that the sub-brand will develop ideas for the future sub-brand. It is mainly the style of the work. As a CEO, Mr. Baker must master these situations to facilitate future publicity.
"Can Audemars Piguet accept a more avant-garde style?" Guo Tailai thought about it and confirmed to Mr. Baker very seriously: "Avant-garde, cool, personality, rebellious. This style is a little more open than that panlong watch?"
"Of course!" Mr. Baker nodded without hesitation: "Australia Peter's purpose is to control the routine and create innovation. Perhaps in the Audemars Piguet brand, the elements of innovation are still concentrated on the traditional style, but since it is a sub-brand, there is no taboo. Although I am an old man in my fifties, I also know that young people today are actually like those hippies in the 1970s, who pursue independent personality and uniqueness, and there is no problem at all." "
It won’t have any bad effects on Audemars Piguet?” Guo Tailai asked.
"In fact, the sub-brand is a bit of ostentatious and personalized addition to the Audemars Piguet brand image." Mr. Baker continued: "Audemars Piguet has been around for more than a hundred years, but in fact it has reached the top in high-end works, and needs some unique product series that can expand the brand's influence. Audemars Piguet's management has been discussing this issue for a long time and has been thinking about what kind of breakthroughs to make. Their previous watchmakers have had relatively fixed fame and style, and young people can't support the Audemars Piguet brand's reputation for innovation and change until you appear, your boss."
"I understand!" Guo Tailai nodded. Guo Tailai still agrees with Audemars Piguet, a century-old store, always thinking about how to innovate and break through. This is something our domestic companies should learn well.
Judging from their decision to cooperate in just a few days, this issue must have been discussed many times. Guo Tailai's appearance just made them see this opportunity, and Guo Tailai's godlike handicrafts and his legendary reputation just make up for the controversy in style.
The saying goes, Guo Tailai's reputation and his handicraftsmanship make a simplest and most basic watch that doesn't even have a date. I'm afraid that people will be following it, so no matter how bold the style is, I'm not afraid that no one wants it, nor do I have to be afraid that no one can win it out. As long as someone accepts it, it is a successful product, isn't it?"
Boss, I'm very curious." Mr. Baker also asked curiously: "Maintaining the truth, boss, you are good at processing, you should cooperate with Rolex, who has stronger technical processing strength. Is it because of that idiot Hall that doesn't cooperate with them?"
That was only a small reason." Guo Tailai answered honestly in the face of Mr. Baker's curious question: "On the other hand, you first proposed cooperation. To be precise, it was you. In addition, Rolex is indeed very technically strong, but I don't need their technical strength to make up for anything I have."
In terms of fame, or qualifications, its brand history of less than a century of less than a century of time cannot be compared with the three giants Patek Philippe Vacheron Constantin and Audemars Piguet. Of course, this qualification is the foundation in the watchmaking industry. Although Rolex is indeed slightly better in terms of comprehensive technical strength, their business strategies are relatively popular, which is inconsistent with Guo Tailai's pursuit.
"The most important reason is that I personally want to make some products with the ultimate technology for certain reasons." Guo Tailai said the truth: "Australia Peterson is in line with my philosophy. Of course, if Audemars Piguet does not appear, I would probably choose Patek Philippe, and their exquisite workmanship has always been something I appreciate."
OK!" Mr. Baker nodded in understanding: "It seems that I am relatively lucky. I met you a few years ago."
"It's also my luck." Guo Tailai smiled and responded to Mr. Baker. Who would have thought that a meeting a few years ago would lead to the current cooperation?
Chapter completed!