Chapter 160 Marketing Methods
The guys carried the wine jar to the edge of the table and brought empty pots one by one. In order to prove that the pot was empty, they deliberately turned it upside down.
"You can see if there is anything in this pot." Zhao Jin said with a smile.
Is this a trick? But someone took the wine pot and weighed it, and then sniffed it again. Everyone was familiar with the business of making wine, and the portion of the wine pot was very clear. Whether it was empty inside, you could tell if a few more experienced people tried it, and the others would not touch it.
The wine was poured into the wine pot with a wine pickup and then filled the wine cups on the table. The teahouse also sold wine. The guys were skillful and comfortable. More and more wine cups were filled. The aroma of the wine in the teahouse lobby became more and more intense. The sound of breathing continued to sound, and everyone was smelling the wine.
The dozen shopkeepers who sat down were also a little unable to sit still. They looked at the wine in the wine cup and turned around to look at the wine jar. Zhao Jin smiled and said, "I'm going to let go of everything. If you want to see it, just go over and see it."
The shopkeepers all laughed, but no one was moving, but someone whispered: "That jar is only eight pounds, and so many wine cups have almost been drunk in the first round."
The wine cups on the table were filled with wine cups, but the guys held the wine jar and placed them in the empty space on the table. Zhao Jin raised his hand and said, "This is the white wine produced in Zhao's wine shop. Please try it. Take it whatever you put it in front of anyone. You can also speak if you want to drink in the wine jar."
Everyone looked at each other, but they still didn't know what Zhao Jin was going to do. The shopkeeper of Yunshan Tower was the background of Yunshan Temple. He and Zhao Jin couldn't talk about any friendship, and they were too lazy to show any mercy. Such a cumbersome procedure made him a little impatient. He frowned and picked up the wine cup in front of him and drank it all.
No one else moved, all looking at the shopkeeper. After the man finished drinking, he suddenly stood there, then put the wine cup, stood up and walked to the other end of the long table, which was the last area to pour wine. He picked up a cup of wine and drank it gently, breathed a sigh of relief, pointed to the wine jar and said, "Young Master Zhao, I want to make a pot of wine by myself."
Zhao Jin nodded with a smile. The shopkeeper was not polite. He rolled up his sleeves and stepped forward, took the wine and turned around in the jar for a few times, stirred it up, then made a pot of wine, poured a glass for himself, and drank it again. After drinking, there was an incredible expression on his face, and he turned around and pointed to the wine jar piled up there and said, "Young Master Zhao, I want to open another jar."
"I want to open the jar and say it." Zhao Jin had no objection. Seeing the shopkeeper's actions, others felt something. Manager Wang from Yuliuju also grabbed the wine glass in front of him and drank it. He immediately stared at Zhao Jin with wide eyes, and quickly stood up to the table and took a glass and drank it.
Everyone saw the behavior of the two of them, and they all came forward to drink with the wine cup. After each of them had a similar reaction, they all had to drink another drink from a distance, and then they all hoped to open another jar.
The guys in the teahouse were almost overwhelmed, but Zhao Jin and his friends were watching with a smile. Chen Huang looked at the messy scene and whispered: "Their actions were really caught by you."
"Brother Zhao is a talented man" Wang Zhaojing said with a smile.
The aroma of wine in the house became stronger and stronger, and the thirty jars of wine placed there were opened. Some shopkeepers tasted at least ten jars of wine. Although the wine cup was not big, the total amount was large and their faces were a little red.
But at this point, everyone was almost the same. They returned to their original position. The dissatisfaction on their faces had turned into shock, and the indifference had turned into enthusiasm, and they were all looking at Zhao Jin.
Zhao Jin clapped his hands, and the scene became quiet. He stood up and smiled and said, "This is the wine produced in my winery. Zhao can guarantee to you that the wine stored in the winery and the wine produced next will not be worse than what you drink now, and it is more likely to be better."
"Master Jin, can you check every jar when you go to buy wine?" Who said with a drink, and everyone immediately looked in the direction of making a sound, wanting to see who is looking for death if he drinks too much.
The owner of the small restaurant who was gathered by everyone's eyes had turned pale and wanted to find a crack in the ground to hide it. He found that Zhao Jin looked over and knelt on the ground with a soft knee. Just as he was about to cry, he heard Zhao Jin laugh and say, "You can test every cauldron."
The scene was quiet, and then a loud bang. Zhao Jin's attitude was so good, and the quality and taste of the wine were unexpectedly excellent. Everyone was moved and everyone couldn't help but talk.
After saying a few words, everyone found that there was nothing to doubt. For example, Zhao Jin might have colluded to cheat while tasting wine, but everyone had drunk everything they should drink. Even if the tongue was the best, they could only taste subtle differences. The taste was sweet and mellow. If you want to say it was fake, you could only say that the thirty jars of wine they brought were fake. Even if Zhao Jin replaced it with good wine bought elsewhere, then when everyone went to the wine shop to buy wine, they could taste it at every jar, which completely eliminated the possibility of cheating. Even if Zhao Jin continued to replace it with wine bought elsewhere, he would be fine. Anyway, with such good wine, he would lose money, and he would definitely make a profit from it.
"Young Master Zhao said the price. All these thirty jars of wine in Yuliuju are included." The shopkeeper Wang said first. As soon as he spoke, everyone immediately realized that the thirty jars of wine here are the most reassuring. Even if they are drunk a lot, they can make money by buying them.
After awakening, Yu Liuju's status in Xuzhou was extraordinary. His shopkeeper spoke, and even if the other families were unwilling to give in, they would not fight again. However, Yunshanlou and the shopkeepers sitting there were not good-looking.
"35 cents per catty, each family can only buy at most five jars a day." Zhao Jin said with a smile.
The earth is less than ten cents per pound, and the common soy wine costs 30 cents, and good wine costs 40 cents to 50 cents per pound. However, these are the prices of retail restaurants and restaurants. Of course, Zhao Jin did not do retail, so he set a suitable price. Although it was lower than they expected, the profit was eight times higher than they expected after deducting the cost of materials, labor and other costs.
Before Zhao Jin shouted for the price, everyone in the teahouse lobby was worried, for fear that Zhao Jin would offer a good wine, but never thought that the price was very suitable. Everyone stopped their previous emotions and became serious and serious, because everyone thought that this young man was doing business seriously, not making trouble.
"Fifty cents per pound, my family and Yuliuju share these equally." The shopkeeper of Yunshan Tower spoke even more rudely. The shopkeeper of Yuliuju was stunned, and then smiled and nodded slowly.
The customers who went to these two families didn't care about the money, they could make more money anyway, but when they said this, the others looked bad. Luo Shen's shopkeeper snorted coldly with his face, and the small and medium-sized businessmen on both sides of the long table were full of anger, and even swear words were cursed in the back row.
"Zhao is fair and authentic in his work. Everyone has friendship with Zhao, so naturally no one will leave you. 35 ceremonies are limited to five jars per person." Zhao Jin said with a smile.
Since Zhao Jin had money but didn't make money, everyone had no choice but to do it. The shopkeeper of Yuliuju was not vague and took out two gold turtles and said, "This is a deposit. Please send someone to my five altars, the faster the better."
"The money is calculated separately." Zhao Jin said with a smile. He was unwilling to bear the transportation costs, although this was a practice in this era.
The shopkeeper Wang looked at Zhao Jin in surprise, couldn't help laughing, shook his head and said, "I didn't expect that Mr. Zhao was so smart in business. It's amazing. Just follow what Mr. Zhao said and just send it to the bid."
Zhao Jin nodded, and the other people on the long table were not vague. He directly paid the deposit with the silver and then said goodbye and left.
After they finished their orders, small and medium-sized businessmen standing there anxiously waiting came up. The wine jars they brought were not big this time, and each one could only hold ten kilograms. But even so, many small businessmen who sell wine could only buy one or two jars at a time, and they could only be jars here. You should know that Zhao Jin still had a bunch of big wine jars of thirty and fifty kilograms in the winery.
Chen Hong was there to collect money and keep accounts with his hands and feet. Ji Xiang helped him. Both of them had experience in this area. Wang Zhaojing looked at him with a smile. Chen Hong had a name and a store name that he could not write. He picked up a pen and wrote it while writing, and said with a smile: "If I were seen like this, it would definitely be a disgrace to be gentle."
Everyone laughed when they heard this. Now everyone's worries were wiped out. Everyone was very happy. Not only Zhao Jin was excited, but the people who bought wine were also happy. Even if they bought less, such good wine would not be able to make a lot of money, and there would always be small money.
I ate lunch in this teahouse. In the afternoon, everyone paid the deposit. When Zhao Jin led the people back to Piaoxiang winery, I found that there were several times more idle people there than in the morning.
These idle men also knew how to make fun of it. When they saw Zhao Jin and the others coming, they shouted: "My Master Jin is rich!
Zhao Jin nodded with a smile, Ji Xiang next to him asked with a smile: "What are you here to see?"
"Everyone knows that Master Jin invited the gods and drove out a sip of the gods and fairy well. What comes out of the well water is good wine. Everyone comes to enjoy the fairy spirit." Someone shouted loudly and answered.
Zhao Jin and his friends were speechless for a while, but it was no wonder that an inexperienced boy hired two not-so-excellent craftsmen and bought an abandoned winery to make such good wine. What if it weren’t for helping ghosts and gods.
The news was circulating very quickly this time. The shopkeepers of the bosses everywhere were familiar characters. They also wanted to show that the wine was delicious and attracted a few more guests for themselves. They were interested in spreading it. Of course, the news spread quickly throughout Xuzhou City, and even someone outside the city knew about it.
Zhao Jin walked into the winery, and Shi Manqiang, who was taking care of him here, immediately came over. Zhao Jin said solemnly: "If someone breaks through, just ask your brothers to stab them with spears, and it is mine to make someone's fortune."
Chapter completed!