Chapter 28 The Mystery of the Number of First Printing
Yue Qingyan has been staying at home in the past few months, occasionally going out or going to the gym to run, writing "Legend of the Galaxy Heroes" at an average rate of 8,000 words per day, and there is almost one book in a month. In March of the following year, the physical book of the first volume "Dawn Chapter" and the second volume "Ambition Chapter" was finally about to be published.
I opened a pre-order link online for the morning of tomorrow, hoping to count the number of prints in the first edition.
In the past, publishing houses usually issued books with two routes: one channel and two channels. One channel refers to the public channel of Xinhua Bookstore, libraries, major university libraries and bookstores, and the second channel is various retail channels such as private bookstores and newsstands. When book publishing is slow, orders are even issued for a long time in advance to count the numbers to summarize the number of one channel. Combined with the publishing house's judgment on the book market, its own sales ability, etc., the number of the two channels is determined. Then, depending on the situation, add more and make up the whole number, which is the first print count.
For major publishing houses, this number is very sensitive and critical. If there is less printing, if it cannot cover all markets that can be sold and out of stock, it will easily be competent and even pirated books will take advantage of it. If there are too many printings, it will become in stock. The inventories are of no use except for the disposable pulp.
Now, as the first channel has declined, Xinhua Bookstore channels may still be still in third- and fourth-tier cities, but first- and second-tier cities have basically withdrawn from the market. Private bookstores, newsstands, convenience stores, and online channels have become the new sales method of books. Another type is the publishing house's own online store platform. Since the publishing company has already had a brand awareness, books are nothing more than a special brand product. The new translation of the translation flower curtain series, the ideal country series of GX Normal University, the midnight library of Xinxing Publishing House, the Zhanlu Library of CITIC Publishing House, etc. are all such series branded product lines. There are also Houlang's film and cultural series, both professional types and brands, and they are taking another special publishing and distribution path. Each publishing, distribution and sales system is a publishing house and publishing company that concentrates its own advantageous resources and devotes a lot of effort to create it.
The publication of Mingqian Company began at the beginning of last year and was divided into four major series: "flowers, moons, stars, and clouds". The main way to distinguish is the mark at the top of the spine. This mark also appears on the back cover and is stacked below the name of Mingqian Company.
The "Flower" series is mainly female literature, not limited to novels, but also includes some chicken soup for growth inspirational growth. The "Moon" series is a relatively rigid work such as genre novels and documentary literature. The "Star" series is a fantasy novel, including science fiction and fantasy. The "Cloud" series is a collection of various compilations.
The short stories of Yue Qingyan before were summarized in the short stories edited by Jingzhe, which belongs to the "Cloud" series. This time his "Legend of the Galaxy Heroes" is included in the "Star" series.
The company in Mingqian posted the pre-sale information of the two books online more than a month in advance. This is a bit similar to the sales methods of fan books and fan albums. Directly collect money to pre-sale and add a little to print according to the direct sales number, so that the risk of the publisher can be reduced to the minimum. At the same time, this type of sales is also a good way of publicity. After all, publishing companies and fan books are still different. Regularly published books have book numbers and complete three reviews and three proofreading processes. Of course, the bigger the publicity, the better. Especially now that physical publishing is difficult to mix, the first print count is particularly important. If a book can be pre-sales of more than 10,000 copies, it is destined to be among the bestsellers with more than 50,000 copies.
When the company started pre-sales in the Ming Dynasty, everyone was nervous, including Yue Qingyan himself. He was an ordinary author or a best-selling author, and maybe he could do this in one fell swoop. If he had invested so much resources before the Ming Dynasty and still couldn't make "Yinying" best-selling, then as an author, every book by Yue Qingyan will be more strictly criticized in the future, and the number of first prints will be smaller... Many authors will never be able to get out of this pit.
However, what made Yue Qingyan overjoyed was that online pre-sales, and only through the pre-sales of the official website before Ming Dynasty, the first day of the 3,000 copies were exceeded. With such numbers at the bottom, JD.com, Tmall, Dangdang and others also quickly followed up and started the full pre-sale. As of 10 days before the official release, online pre-sales were closed. At this time, the total number of full pre-sales, the total accumulation of 67,000 Jiubai 22 sets. Based on one set and two volumes, the sales volume has exceeded 100,000 copies. "Yinying" has achieved no doubt.
With this number at the bottom, I even considered the festival for a night and finally decided that the first prints of the first volume and two volumes were 150,000 copies. He took a lot of risk in this decision. Although it was calculated based on the pre-sale numbers, it would not be a loss for printing, but it would be barely a loss. Once other channels cannot be sold, the payments at the printing factory will be wasted. For the past Ming Dynasty, their operating conditions were good, but they could not withstand such tossing. However, others were more confident than him. In the Chinese book market, if a book could sell 50,000 copies, it would basically be impossible to stop the number of 100,000 and 200,000. The market is actually scarce for good works, and the Matthew effect in the domestic market is very serious.
When Lianxingjie was struggling, Yue Qingyan, accompanied by Moersheng and Ayue, was waiting for Lianxingjie's final decision in the printing factory.
For Yue Qingyan, this is too important for the first time to go out of the factory. Although the pre-sale figures are satisfactory, the current book market is really terrible.
A Yue: "Are you nervous?"
"Somewhat." Yue Qingyan said: "It seems like he is waiting for the verdict."
"It's not that serious, it's already a best-seller. It's just a look at the subsequent market." A Yue comforted.
"Yes, not. Actually, for me, the number is already a bit unexpected. The pre-sale can exceed 60,000, which is completely unexpected."
"Then what are you worried about?" A Yue said strangely: "Even if the results of this book are just like this, it is already the best result for newcomers in recent years."
"I'm worried that you don't have confidence in me." Yue Qingyan said with a smile. "I have confidence in what I write, but I don't know what readers think. I don't know what you think. But I want to work with you for at least three years."
A Yue didn't say anything. He was very confident in Yue Qingyan, but that mainly refers to the quality of writing. "Yinying" actually has a decrease in text quality compared to the previous short stories. But this kind of space cannot be demanding perfection in text. In terms of content, there are many elements of adventure. Science fiction themes, interstellar war themes, and sales in the domestic market have never been good before. The previous familiar science fiction of the interstellar theme is "Flying to Sagittarius". (Yes, I won't copy Mr. Zheng Wenguang. He is still there.) Even though Yue Qingyan's "Yinying" takes the priority of character design and power struggle, and tries to downplay the background of interstellar war as much as possible, this thing is still there after all. The readers' enthusiasm is mainly aimed at character design.
If "Yinying" had only 10,000 or 20,000 or 30,000 or 30,000 or 30,000, he would not be surprised if he had only 100,000 or 30,000 sales in addition to core readers, there were fewer external readers. If it was for the sake of caution, it would be very interesting to put the first print in the 100,000 volumes. Before Lianxing Festival, in order to solve the problem of shares, almost all the active funds were drained. The company really dared not lose money by squeezing funds.
"I have confidence in General Lian." A Yue said: "And I think it's worth taking risks. General Lian is just cautious, but not conservative."
The master of the printing factory suddenly walked into the workshop and loudly said: "The construction has started. The first prints of 150,000 volumes are started. Big orders, please be serious."
Hearing this voice, Yue Qingyan breathed a sigh of relief. A Yue patted his shoulder and said, "I'll say it."
Yue Qingyan said: "Thank you." He was so excited that he couldn't think of any other words at this moment. 150,000 was not a matter of money, but a matter of positioning him. Even if the sales of each book decreases afterwards, basically the total sales of "Yinying" in the whole set of ten volumes has been more than 1 million copies. For any author, a million copies is a number that is difficult to challenge in his life. And he has basically done it at this moment.
Walking from the beginning to the end along the production line of the printing factory, Yue Qingyan looked at the finished book that the workers and masters were already testing at the end of the production line. The highly automated assembly line has indeed turned the book into an industrial product. From feeding to binding, as long as it is set, it is fully automatic.
The paper is made of light book paper, standard glue, and the cover is drawn by Jin Yuan. It looks extremely gorgeous with the different logo logos of each volume. The cover picture is covered with backgrounds on the back of the characters. The first volume is the starry sky, and the second volume is the command room of the Huberian, which is very relevant. The logo in the first volume is the Imperial Army, and the logo in the second volume is the Thirteenth Fleet, which is also an interesting setting. (I know it is not so automated, but just set it like this, otherwise it would be too troublesome to explain the printing factory.)
Where the books were spit out by huge steel machines, a master saw that it was Yue Qingyan approaching, pulled out a warm book from the assembly line, opened it and hugged it, and handed it to him.
"150,000 volumes, the young man is amazing." said the master.
"Thank you." Yue Qingyan said: "I hope it's not the only time."
The master also knew that the book market was not good, so it was hard to say, so he shrugged. But Mooresheng, who was beside him, blurted out: "No."
Yue Qingyan held the book in his hand and asked, "Can you take it away?"
"Yes, print 3% more to avoid mistakes, not one or two books short of one or two."
"Thank you." Yue Qingyan could feel the book in his hand cool down quickly. He quickly raised his head and looked at Moore Sheng and said, "I haven't had the heart to eat just now. Now I'm hungry, can I eat something with me?"
Chapter completed!