However, these decisions are more of a discussion within Jaguar. Whether Beckham and Winslet can become the image spokespersons of Jaguar and appear in advertisements depends on the actual negotiations with them.

Of course, even though Beckham has passed his peak period, his value is rising all the way. But for emp and Qirui, they can still afford to endorse tens of millions of Chinese coins a year. After all, this more than 1 billion US dollars has been spent, which is really not enough.

After finalizing the spokesperson, the next step is Jaguar's promotion strategy in various regions. Currently, Jaguar has three main markets, namely America, England and China. Among them, the Chinese market has not received attention for so many years. Therefore, in China, although Jaguar has a good brand background, it always gives people a niche feeling.

All present are elites in China's market promotion and have a very thorough analysis of the local market. Therefore, in terms of England and the United States, the focus is on developing the Chinese market.

In fact, with the appearance of Jaguar, it is easy to give people the feeling of a luxury car. Whether it is the agile and brave jaguar jumping forward, or the overall style and manufacturing process, the first impression will make people subconsciously give birth to a "luxury car style".

When the same luxury car BBA is almost "aesthetic fatigue" in China, the introduction of Jaguar will surely bring new choices to the emerging middle and high-level income groups in China.

After all, this is an era that emphasizes personality. Who doesn’t want a luxury car that is both high-end and unique?

The discussion on Jaguar promotion was held in Beijing for three days, and during these three days, the senior executives at Jaguar England headquarters also gained a higher understanding of Bai Ningyuan and Yin Tongyue.

Because Qirui and emp do not have the marketing experience of medium and high-end luxury brands, Bai Ningyuan and Yin Tongyue have not made any adjustments for the original management, nor have they interfered too much in their management. First, because of the previous promise to Volt, and second, Qirui and emp need to accumulate operational experience. After a while, Bai Ningyuan and Yin Tongyue will sacrifice the banner of life and death in their hands to achieve complete control of Jaguar management. In short, this is a process of boiling frogs in warm water, and the learning process and price, emp and qirui can still bear it.

After finishing the work on Jaguar, Bai Ningyuan was not idle either. After all, there was still Land Rover, which was different from Jaguar and needed to listen to Qirui's opinions. Land Rover was completely a one-man show.

Unlike Jaguar, after Land Rover takes over by emp, its focus will be adjusted to fully expand the Chinese market.

Although just like Jaguar, England and the United States are also important markets for Land Rover, Bai Ningyuan, who has experience in his previous life, knows very well that only the continuous growth of China market can completely save Land Rover.

Because in the golden period of the Chinese auto market, people still have a lot of demand for SUVs, especially those rich people who are out of poverty, urgently need a spacious and atmospheric SUV to show their financial resources. However, in comparison, there are not many luxury brands in the SUV field. Although the BBA brand has also been launched, it does not meet the needs of those rich people. What they want is professional off-road ability, stylish brands, hard-core manly flavor and appearance design that suits taste. Just like this, all of these are the most in line with Land Rover.

On the one hand, Land Rover has a decades of history, and has attracted attention with its noble design and extraordinary conceptualization. It has always been highly praised by the royal family. Once it is related to the royal family, it seems to have a somewhat unattainable sense of luxury.

On the other hand, Land Rover also has extremely high attainments in off-road capabilities. Compared with the "pseudo-off-road" in China, it is definitely professional. It is a high-end brand among off-road vehicles worldwide, especially the rangerover Range Rover series, and is also known as the "Rolls-Royce in off-road".

Coupled with the appearance of SUV and pure off-road performance, it almost meets all the needs of domestic rich people, especially the northern tycoons who made their fortunes with coal, energy and real estate. They flocked to it. With the strength of China, they pulled Land Rover back from the brink of bankruptcy and became a car brand with strong profits.

Since there is a template from the previous life, there is no doubt that it will copy its successful experience.

As mentioned earlier, the current emp has not had any experience in marketing mid-to-high-end luxury cars before. Even their first mass-produced car, Falcon, is positioned as a mid-to-high-end coupe, but it has not yet entered the actual operation stage. For this reason, after layered inspections, Bai Ningyuan deliberately found their senior vice president Zhai Xiaolei, a public relations consulting company that has long provided professional brand consulting services to Audi, Michelin, and England Petroleum Corporation and has been responsible for Land Rover's marketing and brand communication work in mainland China.

In addition, she is also one of the executive vice presidents of Land Rover Corporation.

Zhai Xiaolei, 37, graduated from the School of International Relations, graduated from the Communication and Journalism University of Southern California and an Emba degree from Princeton University in New Jersey. She is an authoritative expert who has made achievements in many fields such as marketing, brand management, international communication, public relations, corporate social responsibility, and business training.

In order to poach this person, Bai Ningyuan also felt that it was a painstaking effort. Just like Jaguar ahead, there was no big change in the management of Land Rover. In addition to appointing Zhai Xiaolei, her existence is a nail that emp nailed into the management of Land Rover, which was like a sword of Damocles, allowing the original Land Rover management to be aware of the existence of emp at all times.

To a certain extent, in terms of controlling Land Rover, emp is better than Jaguar. After all, Land Rover is emp's own son at this time.

However, with her joining, it will not only drive Land Rover to better explore the Chinese market, but more importantly, it will also have a good guiding and learning role in the future listing and operation of emp. For this reason, Sun Ying completely transferred many people to fill the Land Rover (Huaxia) company, and through actual operations, learn how to operate mid-to-high-end luxury brands. When Falcon is officially launched, they will be the backbone of emp's automobile operation.

After spending almost a week dealing with the two car brands, Bai Ningyuan didn't have time to take a breath, and Tang Yinglun came to him again...

The first update today.

Thank you to the hall master for his kind reward for "a good name changes life", and bow and thank you!
Chapter completed!