Chapter 927 Home appliances circle filled with gunpowder smoke
"Mr. Zhang, Mr. Yan, thank you for your hard work during this period!"
After walking out of the hall of Su Ning's headquarters, Zhang Jin turned his head and said with a smile to Zhang Meng and Yan Banlei beside him.
"There are all partners. Besides, the Su Ning Yigou project is also related to the promotion and development of our two companies, Lejie and Lefu. So as long as Su Ning Yigou develops and grows, it will also be an opportunity for us Lejie and Lefu to develop rapidly and increase our popularity!" Zhang Meng said to Zhang Jin with a smile.
"I hope everything can really get a good start!" Hearing Zhang Meng's answer, Zhang Jin smiled and continued to say with emotion.
Since he reached a cooperation with Bai Ningyuan to establish an online mall and develop the b2o model, during this period, he has shifted almost all his energy and work focus to the Su Ning Yigou project.
There is no way. In the traditional electrical appliance market field, facing Guoliang Electric Appliances, it can be said that it is almost aggressive. Now Su Ning is retreating step by step, and she is so overwhelmed that she feels breathless.
In the just-passed May Day Golden Week, generally speaking, this is the peak season for traditional home appliance sales. Whether it is Guoliang or Su Ning, as well as other electrical appliance giants in the home appliance circle, they will choose to promote and ship large quantities during this period.
According to the rules, it is not unimportant to be able to achieve 10% of the annual sales in just one week. In addition, the smell of gunpowder in the home appliance circle is getting stronger, so whether it is Guoliang or Su Ning, they almost all breathed a sigh of relief and wanted to overwhelm the other party in this battle.
First, Su Ning, major stores took the lead in making advance deposits. During the May Day holiday, the shopping deposit doubled. The price was as high as 500 yuan on average. It was originally considered a heavy bleeding. It can be said that it gave up almost all the profits. It was entirely relied on sales to exchange for meager profits, and it was more about the popularity issue.
Originally, Zhang Jin was still a little confident and felt that he had given the greatest sincerity, but he could never have imagined that Huang Yu was much more ruthless than him.
After Su Ning's major stores began to advertise their discount gimmicks on a large scale in accordance with the requirements of the headquarters, Guoliang also launched its own discount strategy without any weakness. After seeing it, the entire home appliance circle couldn't help but take a breath.
Their discount information is very simple. With the payment receipts from other home appliance companies, they can buy the same home appliances in Guoliang. The payment price can be made by an additional 100 yuan.
It sounds a bit cumbersome, but to summarize it briefly, no matter what the price, Guoliang will always be 100% discount than other stores.
Although it was not stated clearly, the staff of Guoliang Electric Appliances strictly followed the company's requirements and then introduced the customers, they would emphasize that they would require customers to come with Su Ning's collection form to enjoy the discount.
This move is not unviolent. You should know that the price calculated by Su Ning, if you eliminate all kinds of costs, the average discount of 500 yuan was already pitifully small. But now Guoliang lowered the price bottom line by 100 yuan, which is simply a loss of money. In this way, Su Ning's sales order can be said to have been completely snatched away by Guoliang. Although Guoliang issued a large number of orders, he also did not make any profit. He really killed one thousand enemies and lost eight hundred of himself.
But from this point, we can see that Huang Yu's radical personality is cruel to his opponents and to himself!
In the end, after a price war, Su Ning's sales not only did not increase at all compared with the same period last year, but instead fell by 60%, which is really shocking.
Originally the May Day Golden Week, which was originally a carnival in the home appliance industry, did not bring any performance growth to Su Ning, but instead became a Waterloo in annual sales.
This is not counting. In addition to the Golden Week, Guoliang, whose strength has increased greatly after acquiring Yongyue, also carried out all-round encirclement and suppression of Su Ning from the annual economic storm awards party. Originally, Su Ning and Guoliang had a considerable gap in strength. In addition to Huang Yu's radical service style, Su Ning also felt under great pressure.
Because of this, Su Ning has been planning a counterattack. Before the May Day Golden Week, Su Ning officially announced that she would entrust a third-party financial consultant to communicate and exchange on the development of the industry and cooperation between the two parties. Once Su Ning successfully acquires Dazhong Electric, the gap in strength between her and Guoliang will be greatly narrowed.
However, unlike Guoliang, who has had many experience in mergers and acquisitions, Su Ning Electric Appliances has never had any experience in mergers and acquisitions in the same industry. When chairman Zhang Jin judged the acquisition target, he also lacked more references in addition to the asset status, and lacked confidence in the integration after the merger and acquisition. More importantly, Zhang Jin was very familiar with Huang Yu's personality. In his opinion, Huang Yu, who is determined to unify the entire home appliance industry, would never sit idly by and watch himself acquire Dazhong, and would definitely come up with various ways to interfere.
Therefore, while actively promoting the acquisition of Dazhong, Zhang Jin is more of the key to Su Ning's counterattack, which is about to be launched. In his opinion, this in-depth cooperation with Lo International may really find a new path for the development of home appliances. With the help of the east wind of the Internet, it will break through the constraints of being a Chinese beauty in traditional stores and be a good player on Su Ning.
Zhang Jin really put a lot of high hopes on Su Ning Yigou.
Seeing all the efforts, I will make a decision at noon tomorrow. Even though Zhang Jin has been in the business world for many years, he can't help but feel a little nervous.
The so-called care is confusion, which is also true.
"Don't worry, Mr. Zhang, we have made complete preparations, not to mention that we have made detailed arguments about Su Ning Yigou's development prospects. If we cannot succeed, in my opinion, that would be a strange thing!" Facing Zhang Jin's feelings, Yan Banlei on the other side said in a deep voice, with the same strength in his words.
Hearing Yan Banlei's words, Zhang Jin and Zhang Meng couldn't help but turn their eyes to her. Even though they had already learned a lot about Yan Banlei during this period, they couldn't help but smile bitterly. They really didn't know where Yan Banlei's confidence came from.
I have been working together for more than a month, and they are complicated about Yan Banlei's feelings. At the beginning, both Zhang Jin and Zhang Meng were suspicious of Yan Banlei's ability to be the head of Lefu as such a young man. Even if Zhang Meng was also very young when she took over Delicious Duck, she climbed up from the bottom step by step. She was about what Yan Banlei has to impress Bai Ningyuan and handed over such an important position to her. Whether it was Zhang Meng or Zhang Jin, she had a big question mark in her heart.
But soon, Yan Banlei shocked the two people with her decisive decisive means. Although her personality had a kind of strength from the bones, her seriousness and efficiency in her work still forced Zhang Meng and Zhang Jin to admit in her heart that Yan Banlei really had enough ability to support Lefu Finance.
"I hope so. I don't know how many people are staring at us from all directions, waiting to see our jokes. So, Su Ning's future depends on the success or failure this time!" Zhang Jin nodded, and couldn't help but feel a little self-deprecating in his heart. Now he can't even catch up with the determination of the two young people.
After a few greetings to each other, Zhang Jin asked someone to send Yan Banlei and Zhang Meng back to the hotel. On the way, looking at Yan Banlei with a cold look on his face, Zhang Meng wanted to say something several times, but she didn't know where to start. In the end, the two of them returned to the hotel they were staying in silence and went back to their rooms.
At the same time, at Guoliang headquarters, Huang Yu was holding the report in his hand and staring at it seriously. Several subordinates were standing in front of him, quietly observing Huang Yu with the light of his eyes, not daring to take a breath, for fear that something would appear in his report would make Huang Yu furious, and the atmosphere in the office was slightly solemn.
Although these subordinates are all senior executives of Guoliang, they are all high-ranking positions and power in the company on weekdays, but in front of Huang Yu, they are still as humble as a grandson.
In Guoliang, as the biggest contributor to the leading position of Guoliang in the home appliance industry, Huang Yu has always been the one who is the one who is the one who is the one who is the one who is the one who is a dictator. He also adopts a high-pressure policy in the company. From leadership to grassroots employees, everyone has a goal and judges heroes by success or failure. Therefore, although Guoliang is treated very well, there are still many leaders and employees who cannot bear this pressure and choose to leave Guoliang.
After all, not everyone can bear the days of the sword of Damocles on his head.
Those who stayed behind were all trembling when facing Huang Yu. Even if they were now the general manager of Guoliang, Zhang Riyao joined the Guoliang system last year from Yongyue. Although he is now under the title of general manager, he seems to be below one person and above ten thousand people, in fact, among the Guoliang, which Huang Yu has a word of all, he is just a puppet.
After a long time, Huang Yu put down the report, looked at the people below, and slowly said: "Tomorrow, Su Ning's online mall will be online!"
When they heard that Huang Yu did not mention the report, they talked about Su Ning Yigou. Obviously, they passed the test safely. The senior executives couldn't help but breathe a sigh of relief, and then responded again.
"lo International, Su Ning, huh, I want to rely on the Internet to break through my encirclement? I want to see what kind of storm can you make with all this? "Huang Yu sneered and turned his gaze to the fish tank not far away. In it, a golden dragon fish that just put in today was unwilling to hit the wall of the tank...
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