Bai Ningyuan thought for a moment, and as he saw the two people around him talking further and further in the topic of multi-branding strategy, he finally couldn't listen anymore. He coughed lightly, interrupted the attention of the two people in front of him and transferred it to himself.

"The two brothers have a lot of practical information about the discussion. I have to say that I have benefited a lot. However, there are a few small questions, and I still don't agree with it!" Bai Ningyuan said to Li Shufu and Yin Tongyue with a smile.

Hearing Bai Ningyuan's words, Yin Tongyue and Li Shufu were stunned. They were originally having a little excited chat, but their faces gradually regained their solemn expressions. They looked at Bai Ningyuan and said, "Mr. Bai is really modest. I don't know what Mr. Bai has high opinions. Why don't you say it out and let us take a closer look?"

After saying that, the two of them almost acted like they listened carefully.

Neither of them is a fool. Although Bai Ningyuan said it very tactfully, they knew that Bai Ningyuan must have different opinions on their strategy so he said so.

Because Bai Ningyuan's popularity now makes the two people pay great attention to his words.

Regardless of whether what he said makes sense or not, at least listen first and then make a judgment.

Bai Ningyuan organized the language in his heart, then looked at Yin Tongyue and Li Shufu, and said with a smile: "Qirui has been carrying the banner of the helmsman of the domestic brand, for many years! Although Jili is slightly inferior, his development in recent years is also making rapid progress..."

When they heard what Bai Ningyuan said, Yin Tongyue and Li Shufu nodded. Although they had already heard this, they still felt particularly comfortable when they said it from a person of Bai Ningyuan.

However, they also knew that these were not the key points. What Bai Ningyuan was going to say must be behind, so they just felt a little proud in their hearts and forced them to hold back.

"But just as you two brothers said, the super high sales of the two companies are based on the huge base of countless models. In fact, if you look closely, the sales of a single model are actually not too high, just a small amount of accumulation. This is very consistent with the strategic thinking of the two brothers!" When Bai Ningyuan said this, he subconsciously looked at the two people in front of him.

Hearing Bai Ningyuan's words, Yin Tongyue and Li Shufu couldn't help but smile, with a hint of embarrassment on their faces. Then, Bai Ningyuan's voice once again reached his ears: "The situation of the two companies is that although the sales volume is very high and the popularity is very wide, in fact, there are only one or two models that carry the sales volume. For example, Qirui only has QQ and Qiyun, Jili only has the Free Ship. The sales volume is very popular. Other models, even if the sales volume is still acceptable, but if they are repeated too much in the same price range, to a certain extent, it will definitely cause diversion of car buyers, and at the same time, it will strengthen the low-end impression in the minds of consumers!"

When they talked about this, Yin Tongyue and Li Shufu were silent for a moment.

Whether it is Qirui or Jili, they started with low-end models at the beginning, so from the beginning, the impression of "domestic = low-end goods" was formed in the minds of Chinese people. Over the years, it has obviously been realized by Qirui and Jili, but now they are still swaying in sales and brand image.

Jili is also preparing to test the mid-range models. Similarly, Li Shufu also has the idea of ​​acquiring Volvo, preparing to promote the improvement of Jili's image and technology.

However, what is needed to acquire Volvo is a huge amount of funds. In order to raise and prepare this money, Gilli is also expanding wildly. For sales, one sub-brand and model is constantly being launched. However, the strategies originally launched to make money desperately further lower Gilli's competitiveness and put Gilli in a vicious cycle.

"Huaxia's automobile industry has just started, but China's automobile market is gradually taking off. Both brothers are industry insiders. Needless to say, they are also very clear about the market's future predictions. But have the two brothers ever thought that with the continuous growth of national income, more and more wealthy people in their hands. It won't take long for ordinary Chinese families to change from luxury goods to necessities. Out of social, social identity, etc., what domestic consumers at that time were no longer low-end products below 100,000, but more than mid-to-high-end products above 100,000 yuan. If Qirui and Jili were not able to prepare early, when the product was created, who would they sell to? This road will eventually become narrower and narrower!" Bai Ningyuan continued to elaborate his point of view.

Yin Tongyue and Li Shufu didn't say anything, just looked at Bai Ningyuan, but looked at their faces, and I think Bai Ningyuan's words still touched them.

As for the same sentence, no one who can reach this point today is a simple person. They have thought about what Bai Ningyuan said, but they still believe that such a situation will not come for a long time.

But Bai Ningyuan has always been famous for his accurate investment in the entire business world. He said so, and these two big shots must be weighed in their hearts.

Since the development of the company has reached its present moment, it is all about its own efforts, and no one is unwilling to watch its own company be eliminated by the market.

"What should Qi Rui do between Brother Yibai?" Yin Tongyue thought for a while, then asked Bai Ningyuan directly. Li Shufu picked up the red wine on the table and poured it into Bai Ningyuan's cup again. Then he sat back on the chair and looked at Bai Ningyuan intently.

"In my opinion, whether it is Qirui or Jili, what we need to do now is to continuously improve our technical level, especially to gradually form our own set of core competitiveness. Therefore, I do not agree with this multi-brand strategy. There are too many resources wasted, and in terms of cost-effectiveness, it is not appropriate. It is better to save this money, concentrate on doing some classic models, and consolidate the brand with high-quality products. In addition, we need to have a good marketing team!" Bai Ningyuan said with a smile.

"I know how to improve the technical level, but what does this have to do with the marketing team? Besides, does not have a marketing advertising department in any car company?" Before Yin Tongyue could speak, Li Shufu couldn't help but ask.

Bai Ningyuan picked up the wine glass and sniffed it gently. He felt the unique astringent taste of red wine constantly fermenting and spreading on the taste buds on the tip of his tongue. After a while, he continued to answer Yin Tongyue's question: "No, no, no, I think the two brothers have not had a deep understanding of the role of a marketing team. In fact, the marketing team plays a crucial role in the sales of a product. In my opinion, market-guided sales, we Chinese have always had a restrained characteristic. We don't promote the advantages of our products too much. However, the times have changed. The wine is also afraid of deep alleys. Without good publicity, consumers cannot have a clear understanding of your products and your brand, and cannot stand out from the ocean of products. This marketing group

The team is doing public opinion. Only by controlling these can they be invincible. I think that at this point, the best marketing game is Volkswagen. With the help of guiding brainwashing, many views that seem completely absurd to us have been deeply embedded in the minds of consumers, making them believe it. This is also the reason why German cars can always be invincible in China. Even laser welding, which is common in the industry, can be played with by them and promoted as a treasure, which can be seen to show their marketing skills! At this point, we are still far from it. In fact, as long as we can package, the products of the two brothers will also be high-end, atmospheric and high-end. The key is how to play!"

An example of Bai Ningyuan made the two of them fall into deep thought again. Indeed, take the shocking concept of laser welding that Volkswagen has been hyping. In fact, European car companies have already started to use this technology as early as the 1980s. After 2000, starting from German companies, domestic car companies also began to popularize the use of laser welding. Before entering China, laser welding had developed for many years. It was not a cutting-edge technology that appeared in the new century. It is a common technology among car companies.

I have to say that Bai Ningyuan's words really gave them a lot of inspiration and touching, making them feel that they had vaguely grasped something.

"It's okay to say about marketing, but this technology is really not something that can be improved overnight. You know, foreign car companies have set a lot of technical barriers for us. It's not easy to break it!" After a long time, Yin Tongyue suddenly spoke. From this point of view, he has the most say. Qi Rui's ability to get to this point is entirely based on their own exploration and efforts. The ups and downs of it are really not worth telling outsiders.

Perhaps because he remembered the twists and bitterness of entrepreneurship, Yin Tongyue picked up the wine glass in front of him and drank the strong wine in the glass in one go. The spicy feeling was like the pain that used to be.

"Actually, this is very simple!" Just when Yin Tongyue and Li Shufu were immersed in the hardships and hardships of entrepreneurship, Bai Ningyuan suddenly spoke, but interrupted the remembrance of the two people, and then turned to look at Bai Ningyuan.

As the two people watched, Bai Ningyuan shrugged: "Since they have set up so many barriers, they will directly spend money and become our things. Then won't the so-called technical barriers no longer exist from the source? At that time, do you still have to worry about technical matters..."

The first update today!

Thanks to the helm leader for "a good name to change life" 100 starting coins, and the book friend "Jiangzuo Meilang 1" 1000 starting coins for his kind reward, bow and thank you!
Chapter completed!