Chapter 906 The tortuous road of domestic automobiles
Thinking about Zou Yong's confident look before, the disgust in Bai Ningyuan's heart couldn't help but increase a little more.
For a long time, due to the rapid development of the domestic automobile industry, domestic auto companies have also been constantly conducting joint venture production through foreign brands to learn from each other's advanced technology and production experience. This is a good strategy for the weak domestic automobile industry at that time. Therefore, there is no need to feel ashamed, because this method is a must for many auto companies, including the United States, Japan, and Bangguo auto companies.
However, this theory is also divided into many kinds: one is digestion and absorption, two is platform transformation, three is joint development, four is talent introduction, and five is the most direct "appearance copycatism". These five items almost summarize all the characteristics of domestic car companies learning in one sentence.
It would be fine if you simply copy the village. At least in many places, there are some of your own things, which can only be considered "gold and jade are broken and frosted" or embroidered pillows.
But there are also some who have produced certain models in joint ventures with foreign companies, and directly use other people's things, slightly change the irrelevant details, put on their own logo, and become boastful to be "a brand-new masterpiece of domestic brands"!
This most brainless approach to the ideology is what makes Bai Ningyuan feel most disgusting. For example, the a70 in front of him is a very typical case.
This is evident from the previous life that a70 has been criticized by people.
a70 is FAW that used the production line of Maliu to replace the chassis and main core components of Maliu with a slightly modified shell, and then it was launched with a purely original image of domestic independent products. In fact, there is almost no difference between the two cars, and even the car keys are just a shred of except for the logo on it.
It would be fine if such a thing happened to other private car companies, but FAW is a domestic deputy ministerial-level state-owned enterprise, the four giants of the automobile industry, and the "first son of the Republic"! Every year, it burns countless R&D funds and makes such a thing come up with a certain height.
Fortunately, they are still boasting here, and they don’t know if they will blush when they say the word “model of domestic mid-to-high-end models”.
The Maliu, which once had a good reputation, has been depressed since its launch of the Benten A70 and has gone downhill. However, FAW has made a fortune with this car, but has since gained a reputation as a "tricking teammate".
Forget it, FAW is like this anyway. It is deeply trapped in the quagmire of corruption and has gradually been surpassed by several other auto companies. It has become a leader among the four major auto companies and has a market value of less than 1/4 of Shanghai Automobile. It is a pity that it is unstoppable.
After all, in the process of cooperation with foreign companies, although the digestion and absorption of key technologies has been slightly slower, foreign brands are also strictly guarding against each other. This is a practical issue that cannot be ignored. However, the enthusiasm, initiative and urgency of domestic car companies to learn also affects the digestion and absorption effect of technology. Just like FAW, you only know how to make money with joint venture brands and not be enterprising, and it is useless to force them to learn.
The mud will eventually be mud. No matter how much you help it, it will be impossible to put it on the wall.
So instead of getting angry with him here, it is better to leave all the energy to go around other brand areas to save yourself from feeling bad.
Besides, the market is objective. If you cannot work hard to strengthen your own company, you will eventually be eliminated by the market.
Looking at Bai Ningyuan's back as he left, Zou Yong's body, who had just been ridiculed by him, trembled with anger. He stared at Bai Ningyuan tightly, and tried his best to persuade him not to experience it with him. Then he gradually calmed down, snorted coldly and returned to his exhibition area.
In the afternoon of that day, all the staff in the FAW exhibition area were panicked, especially in front of Zou Yong, and many people made some trivial mistakes and were scolded like a storm when they were caught.
"Mr. Bai is here too!" When he walked to the Qirui exhibition area, Bai Ningyuan was also dazzled by a series of cars of various shapes. A familiar voice sounded in his ears. When he looked back, he saw Yin Tongyue walking towards him from the exhibition area not far away, with a warm smile on his face.
Although Bai Ningyuan and Yin Tongyue were not in deep friendship, in general, they only had one meeting. It was probably the trip to Langya that left a deep impression on Yin Tongyue, especially in the strict safety test. The outstanding performance of concept.f made Yin Tongyue pay more attention to Bai Ningyuan. Therefore, in the subsequent events of Bai Ningyuan, including Weibo celebrity certification and public opinion wars, Yin Tongyue cooperated very actively, and seemed to have the intention of being intimate with Bai Ningyuan.
"Mr. Yin!" Bai Ningyuan turned around and greeted Yin Tongyue with a smile.
To be honest, although Qirui is now deeply trapped in the quagmire of low product grades and cannot extricate itself, and it is constantly launching multi-branding strategies for sales. However, at least from beginning to end, Qirui has been working hard to improve its technical strength, constantly exploring and innovating, and gradually turning its reputation around. With these alone, Bai Ningyuan feels that they are a respectable company.
"It will be launched tomorrow. Mr. Bai is here only at this time. He is really a big heart!" Yin Tongyue walked through the isolation belt neatly, came to Bai Ningyuan, and said to him with a smile.
Hearing Yin Tongyue's jokes, Bai Ningyuan shrugged: "I don't miss you. I only have two cars anyway. Apart from one concept car, there are only one non-mainstream electric bus left, and I don't have much pressure!"
"That's right, I can only say that Mr. Bai is really good at seeing it!" Yin Tongyue said enviously to Bai Ningyuan.
"But there are more and more models on your side!" Bai Ningyuan glanced at the exhibition area on Qirui and said with emotion.
"You also know that with more models, there are more options available, and there is more sales!" Yin Tongyue did not hear the faint sigh in Bai Ningyuan's words. He thought Bai Ningyuan was praising him, so he said proudly to Bai Ningyuan.
In 1997, China's automobile industry was almost still poor and had the glorious Hongqi. The Shanghai brand cars have become history and are heading for decline. Those so-called large automobile groups are also surviving by being a joint venture car manufacturer, and domestic cars are in silence.
It was under such arduous conditions that Qirui Automobile was officially established in Anhui.
Starting from parts and accessories, Qirui Auto has almost experienced an extremely difficult entrepreneurial period. Because it does not have a license, even with the strong support of Anhui Province, it is still stopped. In the end, after many twists and turns, it can only go from Shanghai Automobile Group to its production "household registration" to its production "household registration". But even so, from QQ to Qiyun, to Tiggo, a car company that has been established for only a few years, quickly became popular in China with its miraculous sales volume after miracle, and became a well-known automobile brand for the whole people. It has almost become the helmsman and banner of the Chinese automobile industry. It not only made FAW, Dongfeng and other automobile groups ashamed, but also successfully pulled the prices of joint venture car companies from unattainable prices. Qirui even created the myth that it ranked as the championship of its own brand in the first year of sales, and has been the myth that it has won the championship of its own sales for 13 consecutive years.
Qirui in that era was in the entrepreneurial period, and everyone was fighting with all their might, proving that they could build a good car by relying on themselves. It was this momentum that created Qirui's initial paranoia. The most typical example was Yin Tongyue's expansion strategy of "having more children is easy to fight".
In Yin Tongyue's dictionary, as long as there are many products, consumers will always buy it. Even if the sales volume of a single model is not good, it will still be an extremely huge number after combining it. In this era, Yin Tongyue has always adhered to this path and ensured Chery's leading position. This strategy even became more and more intense in the later period of Qirui. In the end, four sub-brands of Qirui, Ruiqi, Carrey and Weiling were formed, and were involved in various fields such as commercial vehicles, heavy trucks, agricultural vehicles, special vehicles and electric new energy vehicles. They even began to expand into non-automatic fields such as real estate and ships. For a time, Qirui presented a spectacular scene of dozens of projects being launched at the same time, in order to build a Qirui Empire.
But the same thing is true, products that cannot adapt to the market will eventually be eliminated, even if there are many products. Because of insufficient core competitiveness and the consistent appearance of "scrambled melons and jujubes", several sub-brands of Qirui have finally disappeared after experiencing a brief glory. The huge amount of funds invested by Qirui were also burned down.
It was not until this time that Yin Tongyue and the leadership finally realized the problem of Qirui's development, began a thorough self-reflection, and then set sail again after learning from the pain. Unfortunately, the missed opportunities, the missed market and the wasted time can never be found. Faced with the rising stars who are rising like flowers blooming, Qirui has gradually been surpassed, and the former flag has become a follower, struggling alone, and the road to return to yesterday's glory is long.
Qirui and FAW are two typical representatives of domestic automobile brands in the period of blind development of China's automobile industry. Whenever they think of this, Bai Ningyuan always feels angry and regretful.
Turning his head quietly and looking at Yin Tongyue, who was introducing his various car brands with a proud look on his face, Bai Ningyuan didn't know whether he admired or sympathized with him in his eyes.
"Mr. Yin, Mr. Bai, you two are here!"
Just as Yin Tongyue was talking endlessly, a voice came, and then Li Shufu appeared in the sight of the two people and walked straight towards this side...
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