Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 746 The smoke of the electric vehicle market

Just when Bai Ningyuan was willing to use himself as bait for Zhang Zilin's affairs, in the conference room of Langya, thousands of miles away, it was a smoky situation.

Sun Ying, general manager of emp, Song Ziwen, director of marketing and advertising department, Jia Yangwen, director of sales department, and relevant personnel from the sales department all sat around the round table in the conference room, with a somewhat solemn expression on their faces.

"Is the situation so serious?" Sun Ying frowned and looked at Jia Yangwen sitting opposite him. He took a deep breath of cigarette, and then twisted the cigarette's butt into the ashtray.

A simple action has already reflected the uneasiness in his heart at this moment.

"That's right, traces have been found in eastern Shandong, southern Henan, and Jiangning, and the volume is relatively large, which has caused a certain image to our sales. And according to our estimates, if measures are not taken, the form will probably worsen before the Spring Festival than it is now!" Facing Sun Ying's deep gaze, Jia Yangwen nodded with a positive look.

"How many of the number of people you have visited secretly?" Sun Ying hesitated for a moment, and then continued to ask Jia Yangwen.

"In the whole October, according to our incomplete statistics, the number witnessed by our sales staff alone was already three to four thousand units, and this number has always been a terrifying upward trend. According to our speculation, on the one hand, their market is gradually being opened, and on the other hand, it also shows that the other party's production capacity is also rising rapidly at an extremely fast speed. In the future, it is very likely that their output will continue to grow. This is also one of the basis for why we will make an estimate of the deterioration of the situation..." Jia Yangwen glanced at the data recorded in the notebook and replied seriously to Sun Ying.

Since last month, emp sales staff found that a batch of imitation emp electric cars suddenly appeared on the market. Some of them have similar brands, such as the original e.m.p, emp, etc., and some simply use emp brands to be honest. Although the imitation brands look different, they all have the same characteristics, that is, they are very similar to the appearance of genuine emp electric cars, and have almost reached 80% restoration. In addition, the price is very low, which is nearly 500 yuan cheaper than genuine emp electric cars.

At first, these counterfeit products were only found in southern Henan and western Shandong. However, as time went by and sales staff were paying special attention during their visits, they found that these counterfeit products seemed to be slowly spreading in the areas around eastern Shandong Province, with a faint blooming trend.

Although the quality of these counterfeit products is not high, after all, emp's electric vehicles were originally known for their high quality, low price, and beautiful appearance. Now those counterfeit products are 500 yuan cheaper than genuine products. The quality of the various parts they use can naturally be imagined.

But even so, after all, the price is there, and the appearance of emp is almost as messy as it is, so it naturally attracts the attention of many customers, especially in some places in the suburbs, many simple farmers originally came for the emp brand, but were fooled by the profiteers to buy these counterfeit products.

The sales volume of a single store in a single city may not be high, and it only seems to be selling four or five units a month. However, after the spread trend formed in the Central Plains region, the quantitative change caused a qualitative change, and it gathered together and became a relatively terrifying number.

In October alone, because of the images of these counterfeit products, emp lost at least millions of profits.

Fortunately, after discovering the signs, the sales staff of emp did not ignore it, but chose to report it immediately. As the data gathered was too much, it naturally attracted the attention of the company. Before the form deteriorated, a meeting was held immediately to study countermeasures.

"Do you want to tell the boss about this?"

After hesitating for a moment, Song Ziwen suddenly spoke.

As soon as she spoke, everyone's eyes looked at Sun Ying like conditioned reflexes.

Facing the eyes of everyone, Sun Ying did not speak immediately, but lit a cigarette for himself again, took a deep breath, and showed a look of thought on his face. After a while, he spoke in a deep voice: "I must say report, but before I talk, I think we should come up with a charter first. Faced with this situation, we cannot always rely on the boss's decision. After all, we have to be worthy of the salary given to us by the boss, otherwise, what's the use of asking us like us?"

Hearing Sun Ying's words, Song Ziwen opened her mouth and finally said nothing.

In fact, Sun Ying's words are not difficult to understand. Seeing that the company has grown, they have gradually grown into senior executives who can be the only one. Therefore, in many future work, Bai Ningyuan will not be as comprehensive as before. Many things need to be judged and decided by themselves. As long as they have an explanation to Bai Ningyuan in the end, it will be fine.

"I have an idea!" Just as everyone was in silence, Jia Yangwen suddenly spoke.

"Let me tell me?" Sun Ying nodded and signaled to Jia Yangwen. The other people looked at Jia Yangwen with a little curiosity.

"Since these fake imitations want to use low prices to grab our customers, then we will go to a price war with them!" Jia Yangwen raised his head and said seriously with a serious look on his face.

"Fight a price war? In this case, it seems to have a great impact on our brand image. After all, today's situation has been achieved by us. If we put down the price and then try to raise it, it will be difficult!" Sun Ying frowned when she heard Jia Yangwen's words, obviously she did not agree with Jia Yangwen's suggestions.

"No, no, no, I didn't explain it clearly. What we want to fight a price war is not our main product. This so-called price war is just a gimmick. In our warehouse, there were many parts left behind, all of which were outdated products. Although some of them were used as spare parts for the after-sales service of Langya Public Electric Vehicle Project, there is still a lot of them left there and it is useless to throw them there. Since counterfeit products want to grab customers at low prices, why can't we also launch an ultra-low price product, which is called "Anniversary Edition" and so on. It can not only digest these old parts, but also effectively crack down on these fakes. It kills multiple shots in one fell swoop. Mr. Sun, what do you think?" Jia Yangwen looked at Sun Ying, with a unique light flashing in his eyes.

Hearing Jia Yangwen's words, Sun Ying couldn't help but lower her head and ponder the feasibility of this matter. After a long time, she nodded slowly...

The first update today! The third update will be restored from today!

Next chapter at 14 o'clock, please subscribe and!
Chapter completed!
Prev Index    Favorite Next