Three newly designed electric vehicles have been offline. After some test rides, almost everyone praised these three products. In terms of appearance and performance, there are too many products on the market.

The first of these three electric cars is the most common style design in later generations. The battery case is placed under the saddle and is named implus pulse.

The second model is similar to the first model, except that the specially treated battery box is placed in the direction of the foot pedal, looking lighter and more fashionable, and is named aqua Moisturizing.

The third model is a design of imitation scooters, but compared with the same type of scooter electric motorcycle on the market, it has no strong and clumsy body and looks more refined. Moreover, the plastic parts with the appearance have abandoned the current roundness, but instead adopted a angular design. Coupled with various metal-made connectors, it looks very technological, just like a product that came out of a science fiction movie. This model is also named transformers Transformers.

These three styles will be the main products of the emp car industry in the future. These three assembled cars will be permanently stored in the company's exhibition hall as the first batch of products of the emp car industry.

Although it has been tested and shaped and can be started at any time, it involves the production of appearance parts, bulk procurement of accessories and other related issues. If you want to start mass production, it will not be started until mid-to-late November at the earliest.

This means that if the product wants to go on the market and truly starts to conquer the city, it will have to wait at least after December.

However, the so-called "food and grass should be the first to move" before the product is launched, relevant marketing work should be done first.

At present, in the small conference room on the fourth floor, Bai Ningyuan and Sun Ying are holding a meeting with the employees of the Marketing and Advertising Department to study the promotion strategies for product production.

Of course, Bai Ningyuan has very good advertising channels, namely Alumni Network and Leku Video Network.

But relying solely on these is not enough.

What's more, the positioning of these three products is also different. The pulse is aimed at ordinary family users, so it is relatively more in line with the public's aesthetic view and is slightly mediocre. The moisturizer looks more cute and more easily favored by female users because of its lightweight and fresh style, as well as the smoothness everywhere. This is also the reason why the naming is more feminine. As for Transformers, it is obvious that it focuses on young people's market.

Different market positioning requires different promotion strategies.

If all products are promoted using the same resources, it will be a waste of advertising resources and the results it should not be achieved.

Regarding the different positioning of the three electric vehicles, after some discussion, everyone also formulated promotion strategies on Alumni Network and Leku Video Network.

"Song Ziwen, you go to the design department later and ask them for a few design drafts and photos of each color scheme of Transformers, and then send them to my email!" After completing the Internet promotion strategy, Bai Ningyuan suddenly grabbed an inspiration in his mind, and then said directly to a woman of twenty-seven or eight years old beside him.

"Well, okay Mr. Bai, I'll write it down!" The woman named Song Ziwen, during the interview, although she was not proficient in market advertising, she left a deep impression on Bai Ningyuan. She also lived up to the high expectations that Bai Ningyuan had placed. Through Bai Ningyuan's words and deeds during this period, she had grown up quickly. Moreover, she had a strong spirituality and understanding of what Bai Ningyuan said, and she could often learn from one example and performed particularly well among all the employees of the Marketing Advertising Department.

Although everyone was a little confused about Bai Ningyuan's actions just now, they never doubted that Bai Ningyuan must have his own intention and purpose in doing this. This has been confirmed by countless examples before.

After this period of time, they grew up quickly. They were carefully selected by Bai Ningyuan. However, whenever arise in their hearts, they have digested and mastered everything that Bai Ningyuan has, Bai Ningyuan always gives them new inspiration and new shining points inadvertent small things, so that they always maintain a kind of admiration and awe of Bai Ningyuan, worshiping them like gods.

Although Leku Entertainment and emp Automobile Industry are now owned by Bai Ningyuan, they are both independent companies, so the advertising fee they should pay is still indispensable. Even for Bai Ningyuan, it is just entering from one pocket to another, but this is also some requirements of the company's operations and financial system.

After all, emp is the local car industry in Langya, so counterattacking the local market in Langya is a very important thing for the emp car industry. Therefore, in addition to online promotion, traditional TV and newspaper media also require a lot of money and energy to spread.

The competition with Dolphins some time ago and the final signing ceremony helped the emp car industry to create a certain popularity. However, without the support of new products, this popularity will easily be consumed with the passage of time. What's more, although electric vehicle companies are not as popular as they did in the future, many giants in the electric vehicle industry have not yet established or entered the electric vehicle market. The competition is very fierce in the local market of Langya alone, and five or six brands have entered this small place to compete for market resources.

Therefore, if you want to make a fortune in the encirclement of these many brands, the emp car industry still has a long way to go.

Considering the reason why advertising is needed on TV, the three products of emp Automobile Industry also need to make good advertising films before the products are fully launched.

At present, the most popular person in China is Liu Xiang. However, Liu Xiang is now completely different from the situation when Bai Ningyuan signed him. He is the darling of the advertising industry. His value has soared at this time, and he is no longer the nameless man who can handle it with hundreds of thousands of dollars.

So as for Liu Xiang, although his reputation can achieve good results when promoted, his value at this time is too low for the emp car industry. What's more, with the example of delicious duck in front of it, the local people in Langya are prone to aesthetic fatigue.

After all, the first person who praises women is a genius, and the second person who praises is a fool.

So at present, Bai Ningyuan and the others need to find a spokesperson with suitable temperament and image...

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