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Chapter 203 The Envy of Xue Aijun

After seeing the eye-catching net-friendly logo on the T-shirt of the visitor, everyone couldn't help but feel a lot of emotion in their hearts. It was indeed a big website, especially the boss Ding Lei, the richest man in 2003, and it was really a big deal.

Within NetEase, I have always been very optimistic about Fantasy Eastward Journey and ambitious to build it into a flagship product under NetEase, which is a very important profit growth point. This can be seen from the many actions since Fantasy Eastward Journey was launched. Previously, I hired Yang Qianhua as my image spokesperson at all costs, which is ambitious. Therefore, since Fantasy Eastward Journey’s performance has been in a steady increase stage.

Obviously, NetEase has also carefully considered the advertisements for Fantasy East Travel on the alumni's online.

In 2003, the online game industry was unrivalled. In 2003, the domestic online game market size reached an astonishing RMB 1.32 billion, an increase of 45.8% over 2002.

In 2004, it was called the "Year of the Reshuffle of the Online Games" by industry insiders. At 11:20 am on May 13 this year, Dasheng Network was officially listed on the Nasdaq stock trading market in the United States. The amount of public recruitment reached US$152.4 million. Online games once again interpreted the myth in the stock market. The 31-year-old chairman Chen Tianqiao played the "Legend" game that touched the nerves of wealth. His family owned more than 60% of the equity, totaling about RMB 5 billion, exceeding the valuation of his 4 billion yuan on the Hurun Rich List at the beginning of the year. Chen Tianqiao's "book wealth" even caught up with Ding Lei, and for a momentum was coming from behind.

However, when the online game industry was in full swing, it was also facing pressure from all aspects. Especially in April, the State Administration of Radio, Film and Television officially issued a ban on online games, and TV broadcast channels prohibited the broadcast of game programs. This also directly prompted the TV commercial "Legendary World" that had just been filmed and produced that year to fail to cause an expected sensation. Because of this, Dasheng gradually became silent on TV commercials under the pressure of public opinion.

Not just Dasheng, this is almost a unified understanding of the entire online game industry.

Because of this, since June, they have also begun to actively look for alternatives to TV advertising, and the same rapid development of the Internet has naturally become their preferred target.

Due to its unique web2.0 model, Alumni Network has abandoned all domestic forum websites in one fell swoop and attracted many users to participate, especially its product positioning is student population. At this point, its user group is greatly consistent with many target groups of Fantasy East Travel. It is precisely for this reason that NetEase has to win the best homepage advertising space at all costs.

After doing all this, the representative of the NetEase sat down, as if he had just done something insignificant.

At this point, the advertising bidding process of Alumni Network officially ended, and all 28 advertising spaces were sold, bringing 1.7 million advertising revenue to Leku Entertainment for a whole quarter.

Although not many, it is a very impressive achievement for an emerging website that has just been built for only half a year.

What's more, everyone knows that this price is just a test price. After this quarter is over, as the user base of the alumni website continues to expand, and the advertising effect has been verified by time, the prices of its various advertising spaces will undoubtedly rise again.

For the merchants who won the bid, they definitely made a profit in the last quarter advertising!

And even this morning's bidding will be just an appetizer, and the highlights are all concentrated in the afternoon. The effects of this video advertisement and the image advertisement must not be the same. Don't you see, those big businesses just sat there and held their troops all morning.

Even though the afternoon bidding meeting had not yet begun, everyone in the venue had already faintly smelled the murderous aura in the air.

After Sun Ting, who was smiling, announced that all the morning sessions had come to an end, staff wearing Leku Entertainment T-shirts distributed coupons for the lunch buffet to everyone.

Bai Ningyuan also attached great importance to this tender meeting and made a lot of efforts. However, compared with the results obtained, these efforts are nothing. At the same time, everyone who came to participate in the tender meeting invisibly took a higher look at the strength of Leku Entertainment.

Bai Ningyuan's lunch was used by Kim Jung-yeon, who came from South Korea and his group. After seeing the dazzling array of delicious food in China, these Korean high-ranking people also felt like they were experiencing their index fingers.

During the meal, Bai Ningyuan also kept talking and laughing with Kim Jung-yeon through Wei Zhe. Kim Jung-yeon is 24 years old this year, 12 years younger than her brother, the president of nexon. After graduating from National Seoul University, he joined Nexon to work.

From a close observation, Kim Jung-yeon has the characteristics of a typical Korean woman, with white skin, slightly high cheekbones and a round face. Perhaps because of the lack of plastic surgery, her appearance can only be described as delicate compared to the same beauties in the photos. However, her makeup covers her shortcomings well and looks dazzling.

When communicating with Bai Ningyuan, she also felt a bit of restraint that Korean women were unique, but overall, the exchange between the two sides was pretty good.

After lunch, I took a break and the afternoon bidding meeting officially began.

Although it is easy to feel sleepy during this period of time, after arriving at the venue, there is no sign of sleepiness at all. Almost everyone present is like a chicken blood, looking ready to go. The bidding process has not yet begun, but the venue is filled with a solemn smell.

In the afternoon, Zhou Zhongguo and others also came to the venue at Bai Ningyuan's invitation. Seeing the crowded crowds of people in the venue, the people on the municipal government were also vaguely surprised.

When they heard that they had already filmed 1.7 million yuan in advertising in the morning, everyone's faces also looked different.

Zhou Zhongguo suppressed the storm in his heart and sat down with the visitor.

"Oh, Mayor Zhou, you are here too!" A familiar voice suddenly sounded beside him. Zhou Zhongguo subconsciously turned around and saw Xue Aijun and others of the Dolphin Group sitting next to him. Because of his surprise, he didn't even notice them.

"Yes, come and take a look. I didn't expect that you are here too, Mr. Xue!" Zhou Zhongguo nodded. Although he didn't like the dolphins taking advantage of the situation to rob, he was the leader of a city after all, and he still had this kind of demeanor, so he nodded and said.

"Don't we live there? We saw the scene outside in the morning. We had nothing to do in the afternoon, so we came to see the fun. However, this Leku Entertainment is really big. I heard that in the morning, the advertisements in one quarter had sold more than one million, which was almost as good as our group's profit for a month. It seems that the Internet is really amazing. I heard that the boss of Leku.com is from Langya. I really come over to visit him if I have time!" Xue Aijun sat there, with an envious look on his face.

However, Zhou Zhongguo, when he heard Xue Aijun's words, he couldn't help but look strange...

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