Chapter 1829 Disadvantages
July 9 at 10:00 am.
At this time, ten hours have passed since the Japanese inventory clearance promotion held by Tesco Mall began.
However, the results of this event did not meet what Zhang Yan expected before. There were indeed transactions, but compared with the huge inventory, the processing speed was really unsatisfactory.
You should know that generally speaking, in the first three hours of the event, it is generally the moment when users have the strongest desire to buy. At present, sales performance in prime time is unsatisfactory, so don’t expect the performance of other time periods to be good.
The entire Tesco marketing department was quiet, and everyone stared at the screen in front of them, unable to say a word. Perhaps even themselves did not expect that the popularity of this event would be so low.
The original several events can be described as great success, so the successes made the employees of Tesco Mall uncontrollably have an illusion that users would definitely buy their accounts. However, the scene of today's event has caused them to suffer a heavy blow from reality, making them realize that sometimes, the people's purchasing will is not transferred by the seller's ideas. The pride in their original hearts also made them roll from heaven to the bottom.
Liu Quan sat in his office, his face full of solemn expressions and his hairstyle was a little messy, but now he was completely out of the mood to pay attention to these things.
Because of the event, as the vice president in charge of marketing, Liu Quan has been staying in the company since yesterday. After the event began, his eyes never left the screen in front of him, paying attention to every move in sales.
However, the current situation made him feel restless.
So far, the transaction volume will only exceed 500 million. Although such results are simply not enough compared to the last mid-year promotion, it is a relatively decent data in terms of the results of general promotions.
However, 95% of the sales in this data relies on ordinary brands of products, while the inventory of Japanese products, which is the main target of this promotion, only accounts for 5% of them.
This was a completely failed event.
It's simply useless for cleaning up inventory.
After a long time of struggling, Liu Quan finally couldn't sit still. He hurried upstairs with his Lopad and arrived in Zhang Yan's office.
"Mr. Zhang, this event may... fail, I should take responsibility..." Liu Quan almost used all his strength to say this sentence out of his mouth.
With a proud talent like Liu Quan, it is so difficult for him to admit failure, but the data is objective and directly tell him the reality, making him unable to admit it or not.
"I won't talk about the responsibility in advance. The most urgent task now is how to proceed smoothly. This is what we should do. In fact, there is no reason for the current data. After all, at this critical moment, the relationship between the two countries is already tense, so many people are worried about purchasing Japanese products, which has led to the unsalable sales of our products. Now we have to find a way to dispel the user's concerns..." Zhang Yan frowned, and then slowly spoke to Liu Quan. Although his face was serious, there was no intention of provoking troops to indict him.
In fact, Zhang Yan knew very well that the activity was in progress, and obviously this result was not something that Liu Quan and the others could see. Instead of scolding Liu Quan here and spending time and effort to organize the activity again, it would be better to cheer up Liu Quan and let him find ways to solve the current problem, and perhaps encounter miracles.
"Mr. Zhang..."
Hearing Zhang Yan's words, Liu Quan raised his head and looked at her gratefully.
"Okay, hurry up and deal with it. I am still very confident in your marketing team." Zhang Yan said to Liu Quan, ending the brief conversation between the two.
When Liu Quan, who had regained his fighting spirit, walked out of the office, Zhang Yan let out a long sigh and his eyebrows were entangled.
In fact, she also finds it very difficult to deal with the current situation.
Unlike previous activities such as mid-year promotions, this event can be said to be hasty. There was no research work before, and the entire plan was only based on the current hot situation, so it is inevitable that the user's purchasing power will be insufficient, so the event was not going smoothly, and it is not difficult to understand.
My little man really causes trouble for myself!
Zhang Yan looked at the computer screen in front of him and was stunned.
Ying Zhang let out a breath, with a clear look of surprise on his face.
If it weren't for the hall, he would really be able to laugh out loud.
Before, he was worried that the Tesco Mall would deepen its influence in the e-commerce field again because of this marketing incident. He still felt a lot of resentment and reluctance in his heart, but who would have thought that in just a few more hours, for him, it was simply climbing up from the bottom.
The sales progress of Japanese products in Tesco Mall is less than 10%. Although the sales of other products are pretty good, just by target, this event is completely a failure.
Ying Zhang was not the kind of person who showed his emotions, but this time, he could not suppress the joy in his heart at all.
What is there to make people feel more happy than the adverse events of competitors.
Even his professional qualities would not make him do anything to mock Tesco Mall to express his inner joy, but would not prevent him from standing there and gloating.
He began to think about whether to add a fire to the current situation to make Tesco Mall push on the road to the abyss, and at the same time declare the presence of the Sweet Meow Mall to everyone.
Or, with the help of the storm that Tesco Mall has already caused this time, Tianmiao Mall also takes the opportunity to come up with a promotion and fight back against the various suppression of Tesco Mall on itself before.
The more he thought about it, the impulse in Ying Zhang's heart became stronger and stronger. Soon, he made up his mind in an instant, and then summoned all the senior executives of Sweet Meow to discuss the plan in the conference room.
This is an opportunity that cannot be missed!
When a master fights, the outcome is often just a moment.
Time continues to go on. In the past, Tesco Mall's continuous activities have squeezed out most of its shopping desires. Therefore, as the event starts longer, users' consumption impulse has basically been satisfied. Therefore, the growth rate of Tesco Mall's transaction volume is getting slower and slower.
After only ten hours of the event, I started to touch a ceiling.
If we follow the general activities rules, it can be basically determined that the activity is coming to an end and there will be no increase if it continues.
Although Tesco Mall did not publish the activity data to the public after the event started, their event attracted a lot of attention due to the current situation, especially the attention of Japanese products on sale. Seeing that there were not much changes in the inventory situation and transaction quantity, many people who are interested can judge that the effect of the Tesco Mall this time was not ideal.
As a result, various remarks about the effects of Tesco Mall activities began to spread on the Internet.
You should know that not all netizens are rational, and the popularity of the Internet has also brought about the problem of uneven quality of netizens. Seeing that the Tesco Mall event was not going smoothly, many netizens immediately launched a sarcasm attack mode and unscrupulously sarcasm at the Tesco Mall event.
"Get back and eat shit, Garbage Tesco Mall, when is it now? The relationship between the two countries is so tense. You are still selling Japanese goods here, and you are still under the banner of handling, traitor! A lackey!"
"I want to sell Japanese goods again, but I want to be shameless. I think I just want to be a female cousin and have to set up a archway!"
"Disgusting Bai Ningyuan, garbage stinger, get out of China and go to Japan to sell your garbage products!"
Although many netizens still stand up to speak for Tesco Mall, these people don’t care about the truth of the matter. They just want to vent their emotions, want to argue, and scold them for the sake of scolding.
For a moment, Tesco Mall and Bai Ningyuan's official Weibo account became a quarrel again.
In fact, as Zhang Yan said, many people are not unwilling to support Tesco's activities. After all, Tesco's previous statements still made them feel excited. However, under this situation, they are still full of concerns about buying Japanese goods, fearing that they will be regarded as traitors. In the traditional Chinese culture, traitors have always been one of the most despised existences of Chinese people. Now, seeing Tesco being scolded in a whole world, their concerns are deepened.
And at this moment, two news suddenly spread in the media.
First, the United States made its first statement on the island purchase incident in Japan. A senior official of the State Council said that the Diao Island was returned to Japan by the United States as part of Okinawa Prefecture in 1972 and has been under the administrative control of Japan, so it is the subject of Article 5 of the US Japanese Security Treaty.
Second, Japan's Minister of Land, Infrastructure and Transport Ichiro Haneda announced that as a punishment for Tesco Mall's previous inappropriate remarks, Japan decided to stop the approval and license of its parent company's EMP product Lynx in Japan indefinitely.
The entire Chinese public opinion suddenly became boiling again...
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Chapter completed!