"Is there any news over Jingdong?"

Zhang Yan sat at the top, looked at a high-level manager in Tesco Mall not far away, and asked directly.

Although the things they were discussing were serious at this time, there was no too serious look on everyone present, and there was not the kind of depressing atmosphere that was suffocating.

Because they have held meetings like this for more than once or twice, so everyone is relaxing when discussing.

In fact, after getting news from Bai Ningyuan that Alibaba was preparing for the mall, Zhang Yan had already studied the response plan in a targeted manner at Tesco Mall.

Therefore, major events in the industry like Tianmiao Mall have a considerable impact on Tesco Mall. After all, it is a platform promoted by Alibaba. No matter what, it will be a strong opponent of Tesco Mall in the future. However, Tesco's senior executives do not have the kind of panic that they were caught off guard.

"Well, before coming, I had already called Mr. Dong from Jingdong. The other party said that the entire promotion will start tomorrow at the latest to deal with the launch of Tianmiao Mall." After hearing Zhang Yan's question, a senior executive of Tesco Mall nodded to Zhang Yan and replied.

Long before, in order to cope with the competition brought by Tianmiao, Tesco Mall held a mid-year promotion event at the end of June.

In Zhang Yan's mind, this is a battle to squeeze consumers' consumption capacity in advance, thereby minimizing the impact of Tianmiao's online. Therefore, the entire Tesco Mall attaches great importance to this. This is the first time in the promotional history since Tesco was established.

Not to mention, the investment in publicity alone is as high as hundreds of millions. In addition, some channels belonging to Lo International are also spared no effort to build momentum for this event.

There are many advertisements for Leku Video, Weibo and Lo International's websites, and pop-up advertisements, etc., almost as long as you go online, you can see promotions about this mid-year promotion in every corner. These money is not counted. Attracted by the promotion and forwarding of the voucher activities in Weibo and Moments, netizens also participated in these activities very enthusiastically. For a time, whether in Weibo or Moments, advertisements about the related products of this mid-year promotion were almost all swiped. Looking around, they are all news about the mid-year promotion. After such intensive publicity, this event can be said to be well-known.

Moreover, during this mid-year sale, the Tesco Mall was indeed full of real money. Various coupons were thrown out like they were free of money. There were 5 yuan without a threshold, 10 yuan coupons, 199-100, 1,000-300 yuan, etc., which made people feel dazzled. Such activities really attracted people's attention. What many people do together is to silently calculate how to buy it to be more cost-effective.

The mid-year big sale suddenly became a carnival for domestic shopping.

Of course, Tesco, who has the support of Lo International's wealth, can do this.

Under such a large scale of publicity, the achievements are naturally quite gratifying.

Although the Double Eleven event launched by Taobao in the past two years has gradually become a landmark shopping carnival, and it jumped to 3.3 billion last year, in line with it, logistics has always been a pain that consumers can’t get rid of. Various jokes about logistics are emerging one after another, and even the things purchased by many people are received a month or even longer. They are also accompanied by various quality issues, which make praise and doubts always accompany this event.

However, there is no such problem in Tesco Mall, because Lo International has spent a lot of effort to make Lejie almost won unanimous praise and reputation on the market.

With the in place of publicity and logistics, coupled with the cooperation of preferential efforts, the success of this event is almost destined.

In fact, this is the case. It took only 95 seconds for Tesco Mall to exceed 100 million in the mid-year promotion, 11 minutes and 32 seconds for 5 billion in the amount, and 73 minutes for 5 billion in the amount. By 6:49 am, when the daily life of many ordinary people had not officially begun, Tesco Mall's daily transaction volume had exceeded 10 billion mark. By 17:39 in the afternoon, it reached 20 billion yuan, and the total transaction volume on that day was 22.319 billion.

Once such data came out, it shocked the entire public opinion and the e-commerce industry.

You should know that 7 months ago, the final transaction volume of Taobao’s Double Eleven event was only 3.36 billion. At the beginning, it was already a very amazing number. After all, compared with the transaction volume of the Double Eleven event in the previous year, it was almost 4 times. But now, in just half a year, the transaction volume of Tesco Mall this event is close to 7 times its transaction volume, which is simply incredible.

More importantly, more than 80% of everything is done through mobile phone operations.

As a result, many experts and scholars couldn't help but start to exclaim that the era of wireless e-commerce has arrived.

In addition, in the face of this sudden surge in logistics pressure, Lejie, which had already dealt with it in advance, gritted his teeth and completed all express delivery tasks with excellent delivery speed. The latest one was only 2 days longer than the next day on weekdays. However, in such an almost-explosive environment, users still feel surprised.

Although the many dispatchers were almost exhausted, their hard work won praise for Tesco and Lejie.

As the head of Lejie, Zhang Meng, as the head of Lejie, was naturally not stingy. After reporting Bai Ningyuan to agree, a large amount of bonus was paid, which made the employees who were already tired and collapsed, and once again made their hands cramp because of counting money.

The first major event of Tesco Mall since it was launched is a very successful one. It has completely suppressed the halo of Taobao Double Eleven, becoming a classic case and being carefully studied by countless companies and companies.

Their original purpose of holding this event was undoubtedly over-completed. In the face of such a huge sales, it is certain that consumers' shopping desire has been completely vented. In a short period of time, there will be no more consumption behavior, which will bring an intractable and difficult problem to Tianmao's launch...

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