Chapter 1756 Take advantage of marketing
2012 is destined to be a year of not being peaceful.
In addition to various things such as the Olympics and the end of the world, there are also many major events in China.
For example, around the National Day, there was anger that almost swept the entire China and the whole nation boycotted Japan.
The cause of the incident was that in September, Japan adopted a plan to nationalize the Diao Island, which aroused all-out outrage from China and even caused various incidents of massacre of Japanese brand cars and burning down 4S stores.
If the movie is released at this time, with the influence of the event, the box office of interest may have unexpected performance.
Although Bai Ningyuan, as a Chinese, was also very angry about this kind of thing, it did not prevent him from using this incident to market.
In his previous life, he also served a European brand's 4S store. At that time, he used the influence of this incident to carry out various operations and launched large-scale attacks on his competitive products and competitors.
In addition to being a major event for the whole nation to release national sentiment, the incident that year also became a carnival in the shopping mall using national sentiment marketing.
Now, the essence of "War Tiger 2" is to use the evacuation incident last year as the background, highlighting the development and growth of China and enhancing the national confidence and pride of the people. If combined with such an incident, the box office performance should not be too ugly.
He is a businessman. At this time, using this method to cheer people up the spirit is another form of patriotism, although such reasons may sound a bit high-sounding.
More importantly, in Bai Ningyuan's impression, there seem to be not many movies with impressive box office performance in the film market in the second half of 2012. At present, among all the movies with a scheduled schedule, including Hollywood's big productions, the only one that seems to have some influence and expectations is "The Expendables 2". However, such a movie that Bai Ningyuan has no impression of at all will obviously not pose too much threat to "The War Tiger 2".
The only disadvantage now is the problem of time being too short.
However, it was only less than three months, and there was still a lot of things to do now, and it was really a bit overwhelming to think about it.
There is no need to pay too much attention to the publicity. In addition to the reputation that has been established in the first part of "War Tiger", the Diaodao incident will also become a natural promotional opportunity for this movie. What concerns Bai Ningyuan is the only issue of production.
Although Wu Jing keeps making promises here, once something happens, it cannot be completed on time, but the publicity has already begun. By that time, it may not be so simple to end.
But if you miss this time period, there will be no other event that can take advantage of the market in a short period of time.
Bai Ningyuan subconsciously looked at Wu Jing, with a hint of hesitation in his eyes.
Forget it, take a try, and the bicycle turns into a motorcycle. Since Wu Jing has said this, he should choose to trust him. After all, over the years, what kind of personality Wu Jing has been? He can be said to be aware of his roots and bottomlessness. If he is not sure, he will not say it casually.
"Before September, are all the production work sure to be completed?" Bai Ningyuan looked at Wu Jing and had already used a serious expression when he spoke.
When Wu Jing heard Bai Ningyuan's words, he immediately laughed. From Bai Ningyuan's words, he had already got the answer.
"Don't worry." Wu Jing didn't say anything else, only these three short words, but although this sentence is short, it represents his promise to Bai Ningyuan.
"In this way, you first use the materials you have on hand to cut a short trailer to gradually increase the popularity online. Then I asked Tang Yinglun to contact the radio and television. As long as the video is completed, it will be sent to the first time for review. In this way, we will set the release date in late September." Bai Ningyuan looked at Wu Jing's eyes and gave his own ideas.
"Okay, you are good at marketing, everything is done as you say. What I have to do here is to do my best to get the movie done!" Wu Jing nodded simply and said to Bai Ningyuan.
After a simple conversation, we determined our respective division of labor.
Zhang Zilin and Bai Ningyuan are about to get married, so when Bai Ningyuan and the others were talking just now, they did not mean to avoid her. Zhang Zilin naturally heard the conversation between the two of them clearly.
Thinking that the first movie she starred in was about to be released, even though Zhang Zilin had a very strong psychological quality, she was still a little excited at this time. This was the first time she had been on the big screen.
Although her performance in this movie is more of a role as a gimmick and a vase and does not require much acting skills, the release of the movie she starred in is still very longing for.
"When it comes to publicity, taking out the gimmick to borrow this gimmick while the popularity of our two people has not yet dissipated, it is also a good publicity plan~" Bai Ningyuan pondered for a moment, then looked at Zhang Zilin beside him, and then said softly with a smile.
Wu Jing's eyes lit up when she heard this, Yes, in less than a month, it will be the day when Bai Ningyuan and Zhang Zilin got married. As a well-known domestic rich man and the first two people in Chinese history to win the title of World Sister, their combination will inevitably attract the attention of countless media. At this critical moment, the first movie starring Zhang Zilin will inevitably arouse people's great interest when it is promoted.
Unexpectedly, Bai Ningyuan had planned his wedding, Zhang Zilin couldn't help but get angry at Bai Ningyuan. He couldn't help but crawl to Bai Ningyuan's waist with one hand and gently grabbed his itch.
I have known Bai Ningyuan for so many years, but she knows Bai Ningyuan's weaknesses very well. She knows that what Bai Ningyuan is most afraid of is scratching itch.
Bai Ningyuan was completely unprepared for Zhang Zilin's sudden attack, and he almost sprayed out the wine in his mouth while drinking.
The eyes that looked at Zhang Zilin were filled with resentment.
"Mr. Bai, for the first time we met, I am Zhang Han, I'll give you some wine~" At this moment, a voice suddenly came, which indirectly saved Bai Ningyuan.
Bai Ningyuan subconsciously turned around and then saw a handsome young man who was not much older than him, standing in front of him, Zhang Han, who played the role of a naughty child in this movie.
When Bai Ningyuan was reading the script, he was always a little puzzled about why Wu Jing chose such an actor. Although Bai Ningyuan was a young man, he did not like these actors from idol dramas, and even had a little prejudice. He felt that these people were useless except for their appearance. Even if they had low evaluations from young netizens, all kinds of news were mainly negative information.
However, Wu Jing insisted on using him at that time, and Wu Jing was the person who was most familiar with the whole story, so Bai Ningyuan finally agreed to Wu Jing's choice. After a long time, he forgot about this. If he had not seen him here today, Bai Ningyuan would have forgotten his existence.
Although Bai Ningyuan didn't like him very much, the so-called "smiley people" would stand in front of him respectfully to toast. If he shook his face because of some prejudice, he would seem a little petty.
Thinking of this, Bai Ningyuan also showed a polite smile on his face, picked up the cup at him, touched him in a flattering look, and then took a sip.
Although it was just a very polite action, Zhang Han still showed a look of uncontrollable excitement in his eyes. There was only a constant resounding thought in his blank mind: Bai Ningyuan and I clinked glasses just now?! Damn, it's so awesome.
Because Bai Ningyuan has always maintained a distant attitude towards the media, few media can interview him. Over the years, he has inevitably left a difficult impression.
So before Zhang Han went to Bai Ningyuan to toast, and he really had the courage to walk over. He didn't expect that he would actually succeed.
But after walking a few steps, he suddenly felt a little deeply regretful. If he had known that Bai Ningyuan was so easy to talk to, he should have taken a photo just now.
"This actor is good."
After Zhang Han left, Wu Jing found that Bai Ningyuan's gaze was still on his back. Then she smiled and said to Bai Ningyuan.
After staying in the crew for so long, Wu Jing obviously has more say in whether the actor's performance is good than Bai Ningyuan.
"To be honest, I still can't understand why such actors are enabled in such a passionate movie. If you are not my brother, if I didn't believe you, I would never agree to such a thing." Bai Ningyuan paused slightly when he heard Wu Jing's words, then turned around and looked at Wu Jing and said.
"Don't worry, I know my movies in my mind. I won't joke with your money. What I want is this kind of contradiction." Wu Jing looked at Bai Ningyuan with a confident smile and said, "Only this obvious contrast can sublimate the relationship to the extreme level. After you see the sample, you will know why I chose to join an actor like him."
Hearing Wu Jing's words, Bai Ningyuan looked at him steadily, and nodded for a long time: "Okay!"
Just as Bai Ningyuan and Wu Jing were communicating about Zhang Han’s affairs, on the other side, the other people in the crew couldn’t help but look at each other after seeing Zhang Han’s successful case, and then they walked in the direction of Bai Ningyuan with a pious look on their faces…
The first update today, please subscribe!
Chapter completed!