EMP does not adopt the most popular 4S store model in China, but adopts the online sales method.

The user places an order on the official website, and then the manufacturer directly ships the goods to the user's city or nearby city.

In this way, it is to save a lot of store construction costs. In addition, Bai Ningyuan does not want to waste a lot of time and things in arguing with dealers.

Bai Ningyuan is very clear that the Chinese automobile market will soon usher in a cold winter, and domestic automobile sales will enter the era of "price inversion", which will trigger a wave of large-scale closures of 4S stores.

Selling one car will pay for one car. This is the serious problem that domestic 4S stores are about to face. The more they sell, the more they will pay. If you don’t sell, you have to wait for death. If you sell, you will just die relatively slowly.

The entire 4S store industry will fall into such a vicious cycle.

Besides, if this model is adopted, although some funds from dealers can be collected, the dealers will also try their best to defraud the manufacturer of subsidies. Over time, it will not only become a mess, but also easily breed corruption.

In the past two years, the anti-corruption campaign in the automotive industry can be said to be a key work area.

The most important point is that Bai Ningyuan has a clear understanding of the current development status of the domestic new energy vehicle market. New energy vehicles are still a new thing. Even if many users have already experienced it first, most users are still in a state of waiting and resistant. In other words, in the future, the sales of new energy vehicles will not surge on a large scale, but will be a gradual increase.

Without huge sales support, EMP cannot afford so many 4S stores.

Instead of doing this, it is better to explore a brand new sales model.

EMP is originally different from ordinary fuel vehicles, so it is not difficult to understand to expand a brand new sales model. Even to some extent, the novel sales model is more in line with EMP's high-end new car product.

Previously, due to the sale of emp-c, EMP also had many quasi-4S stores in China. However, due to the different brand positioning, after some discussion, the two brands EMP and emp-c ​​maintained independent development, but they would have intersections.

First, EMP and emp-c ​​products have similar technical aspects, and are all developed based on the same platform. Therefore, in the future, these emp-c ​​dealers will undertake EMP after-sales and maintenance services.

Second, in major cities across the country, EMP will directly invest in the construction of an experience store, equipped with Lynx's test drive experience car, and users can make an appointment for a test drive experience in the store to experience the many performances of Lynx.

If you are completely satisfied with the performance of this car, you can place an order on the official website. At the same time, the official website also provides various mortgage procedures. After the payment is successful, the reserved products will be uniformly delivered by the manufacturer to the emp-c ​​sales store in the city or the area. Car purchasers can pick up the car in the store with payment vouchers and valid documents.

Although such a link is simple to describe, each link has been carefully discussed by various EMP departments, and finally such a process is formulated, which can almost minimize the time it takes for users to buy a car.

However, this is a brand new sales model after all, and this car is no better than electronic objects like mobile phones. It is definitely a major expense for a family. Therefore, even Bai Ningyuan has no idea whether people can accept this "online shopping" model in this way.

However, Bai Ningyuan has never lacked the spirit of trying and exploring, because he feels that today when e-commerce is becoming more and more mature, people's acceptance of new things will become higher and higher. It is not unbelievable to sell big objects such as cars and real estate through the Internet.

And even if it fails in the end, for EMP, it is just a hindrance to explore the Chinese market. The mainstream market and business will not be affected. They still have the opportunity to prepare again.

The media and users are also a little confused about EMP's innovative model.

Because the 4S store car purchase model has been developing in China for more than ten years, everyone has already taken it for granted. Now there is such a company that wants to break out of this model, either it is a genius innovation or it is a rebellious one.

For a moment, it was hard for everyone to comment on this.

There are only other traditional car companies. When EMP entered the Chinese market and launched products below 200,000, they seemed to be stepping on the tail. Now EMP has launched this new sales model. It seems that they have found a direction of attack and have begun to make various complaints about EMP's sales method, and even there are various scents of gloating in their words.

"It's just a brand new car company. It's just a stubborn idea to overturn the 4S store sales model that has been formed over the years. It can only be said that EMP really has a mysterious confidence in its appeal."

"After verified by the Chinese market, the 4S store model is the most suitable for the Chinese car market. Although we have to admit that Lo International has done a very good job in Tesco Mall and Lotong's online mall. Lophone mobile phones are also one of the best smartphones in the world, but cars are not mobile phones. If you want to use them as mobile phones to sell cars, you are destined to be a wall."

"I'll just ask you something, let you spend years of savings to buy an invisible car online. What are you doing?"

"Reducing the intermediate links can certainly reduce a lot of chaos in the industry, and EMP's exploration and innovation spirit is still worth encouraging. However, innovation is not as good as you want. 4S stores have been operating in China for many years, and their recent popularity also shows that this is the correct model. EMP's unusual path will only be failure in the end."

"Without the support of 4S stores, how to manage such a large market? How to serve every user accurately? EMP's move is just a humiliation, which really overestimates the Chinese people's recognition of them."

As this debate over mixed reputations and criticisms came soon, April 2, and the half-month reservation work officially kicked off from today. At the same time, all test drive experience cars in the experience stores were also equipped. Today, the test drive experience journey for users was officially started.

Almost all the attention of domestic car companies and the industry is focused on EMP. At this time, EMP seems to have become a node of some symbolic meaning...

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