Chapter 1545 The first step
"Boss, this is a new event recently launched by our band. It is quite powerful. Can you hang it in a more conspicuous place in your store?" the salesperson said with a smile at Zhang Quan.
That is to say, the salesmen of the orchestra are like this. Although the orchestra had already occupied a considerable share in the group buying market before, the salesmen did not act do anything domineeringly, and they were still polite every time they came to the door.
To a certain extent, it is precisely because of the kindness of these salesmen that many bosses have the heart to swallow their hearts and accept the high commissions of the band.
At this time, Zhang Quan had not recovered from the shock just now, because he had just seen it very clearly. In addition to a sign with an insignificant "Orchestra Reputation Merchant", it clearly wrote in the most eye-catching font, using the Orchestra Network to spend 10 yuan off for spending over 20 yuan.
I'll be good.
Before, Orchestra and Meigou.com had held similar activities. At the beginning of the promotion of these two products, they launched advertisements for new users to orders of less than 15 yuan for the first order. This attracted so many registered users to promote the popularity of the product in the shortest time.
But you should know that such activities are only for new users’ first order consumption, which is quite restrictive. Now, users’ consumption is not restricted at all. Even if a single user can only use it once a day, if there are too many users, how much subsidy will be required for this daily subsidy.
Because the salesperson did not tell them any news about commission increase, Zhang Quan could easily judge that all the expenses of this promotion activity were borne by the band, and there was no need for them and other merchants to bleed.
At present, the orchestra is widely used among users. Even Zhang Quan himself habitually uses the orchestra to purchase group purchases when he goes out to consume, which makes him not ignorant of the orchestra. So far, the orchestra's user scale is huge, and he still has a general idea. In this way, if each user subsidizes ten yuan, then for the orchestra, what he has paid will undoubtedly be an astronomical figure that is jaw-dropping.
I can only say that it is indeed a band, with a wealthy and powerful nature. Even Zhang Quan, who didn't care much about the dispute between the band and the US-purchase, was shocked by the band's big money at this time.
However, in addition to this shocking move, he actually cares about who can bring more profits to himself. Undoubtedly, with such a high amount of subsidies, users will choose and can even think of it with their toes.
So Zhang Quan, who came to his senses, almost without thinking, said loudly to the salesperson: "Hang it outside and stick it on the glass door. By the way, are there any posters? Then two pictures are posted on the store and the glass window later!"
You must seize such an opportunity. This is the only idea in Zhang Quan's mind at this moment. He could already imagine that the customers in his store were flocking to him.
The salesman of the band agreed to Zhang Quan's request. In fact, in all the shops he has walked through today, almost without exception, they all maintained the same requests as Zhang Quan. He is no longer surprised.
After working for so many years, this is the first time he has encountered such a phenomenon that a store owner takes the initiative to ask for advertising and promotion.
He picked up the tape and hung the poster neatly at the position Zhang Quan required. Then the salesperson politely said goodbye to Zhang Quan and headed straight to the next partner business.
Such a large poster, coupled with the quite eye-catching fonts and content on it, is difficult to notice. Almost everyone who passes by the door of Zhangquan Store has noticed this poster.
Not to mention, the effect can be said to be immediate. In just over ten minutes, twenty or thirty waves of users have come in to consult.
"Boss, is this a 10 yuan discount for this over 20 yuan?"
"Boss, how is this activity that costs 10 yuan off for every 20 yuan?"
"Boss, I've teamed up with a B package, this is my verification code..."
"Boss, which package is the fastest now? I'll ask for one..."
In fact, the fast food restaurant run by Zhang Quan is not a well-known big restaurant, but now, users are gradually pouring in almost squeeze the small shop of 40 or 50 square meters to the point of being crowded.
It’s not that only Zhang Quan is holding an event, but when those users come here, they just happened to meet them, which instantly aroused their desire to consume.
Zhang Quan was a little busy for a moment. His surroundings were surrounded by a buzzing noise. He was also waving a cell phone in front of him, which made him feel dizzy and he was busy dealing with the situation in front of him.
It seems that this is the most customers he has received at the same time since he opened his business, which made him feel a little uncomfortable for a while. Looking at the anxiously waiting customers in front of him, he really wished he could grow three heads and six arms.
"What's the situation?" The situation in Zhang Quan's store also attracted the attention of many people, and immediately attracted more people. There were also some old customers in his store who were habitually taking out Meigou.com for group purchase packages. After all, during this period, Meigou.com had a greater discount than the band, but at this time, they accidentally saw the poster.
"You still use Meigou? Stop using it. Now you use a band and you can get 10 yuan off for every 20 yuan. It's really a good deal!"
The people around him seemed to have suddenly become loyal surroundings of the orchestra, and spoke to them in a verbal manner.
Well, if you don’t make any profit, you are definitely a fool. For consumers, they don’t care about the grudges and grudges of these two companies, so they opened the orchestra without thinking and completed the payment in a straightforward manner.
Originally, some people just came to buy a hamburger or fried chicken, but after a little calculation, the discounted price after using the band was almost the same as the price of their own order, but the variety was much richer. After weighing the trade-offs, they also chose the band to buy a set of meals.
For a whole morning, Zhang Quan was so busy that he almost felt exhausted. What was even more embarrassing was that the raw materials he prepared were basically consumed, and he had to let his wife deliver them urgently, but even so, it was still not enough. In this morning, he actually sold the amount that could only be sold out for four or five days on weekdays.
Looking at the empty material cabinet, he had to regretfully apologize to the users who came to make the purchase, and then urgently ordered the goods from the wholesaler and closed the door early.
Although it was closed so early and it was the first time since the store opened, Zhang Quan felt that he had never been so tired, just like a fierce war.
However, looking at the turnover displayed on the cash register, he felt that if it was as popular as today, even if he was fighting every day, he would be willing. Who would think he made a lot of money?
Sitting there alone, gasping. After a while, he poured himself a glass of Coke from the Coke machine. After a big gulp, the cool feeling suddenly penetrated his heart and his hoarse voice because of the shouting all morning seemed to have become moisturized.
The scene Zhang Quan encountered this morning is not just an isolated case. In fact, basically, the scene of users flocking to varying degrees in stores where orchestra posters appear. Of course, it is mainly food stores. As for other entertainment or leisure stores, the ten-dollar discount seems not so eye-catching compared to the price, so the sales increase is not as obvious as food. But even so, users never hesitate to make money by merchants, so in general, the sales of leisure and entertainment stores have also improved.
As for Meigou.com, after the orchestra network's discount activities caused users to be crazy, Meigou.com, which was originally highly praised during this period, was as if it was deliberately forgotten in the corner of memory by people.
After the band network's active horn sounded, it used this large-scale dispersal of wealth to set off a wave of great climaxes, successfully achieving a good start and winning the lead.
The big move of the Orchestra Network has also attracted the attention of the industry and the media. Although the news of Alibaba and Qianbaidu investing in the American Shopping Network has not been released yet, the previous battle between the Orchestra Network and American Shopping Network has attracted people's attention and speculation that in this close fight, who will be able to successfully laugh to the end.
Although there has never been a lack of such commercial competition in the domestic market, in recent years, with the continuous recovery of the Internet economy, there have been more and more cases of money-burning wars like this. This is an era of capital, but money-burning cases such as Orchestra Network and Meigou are rare.
For a long time, in the eyes of public opinion and the eyes of everyone, the overlord of the group buying website has always been challenged. However, today, this giant actually chose to take the initiative, and the subsequent direction and development of this game are also particularly eye-catching. People can't help but think of the increasingly intense money-burning behavior in the video website industry two years ago. In that struggle, it was Leku, who has the background of Lo international capital, that finally ended up laughing, and its opponents have not yet recovered from the serious injury of energy!
Faced with the band's high-profile counterattack, how will the US Shopping Network deal with it has attracted much attention...
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Chapter completed!