Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 1543 A multi-pronged strategy

To be honest, Bai Ningyuan was in a very unhappy mood at this time.

I won’t say that my original plan has been completely ruined. The most important thing is that Bai Ningyuan feels that he has been provoked.

With the growth and growth of the orchestra, it has grown from an unknown small website back then to a behemoth that has almost monopolized more than 80% of the domestic online group buying market. Almost everyone in the IT industry knows that in the group buying website industry, the group buying website is now the world of orchestras.

Although there were challengers like Meigou that have been provoking trouble and competing before, overall, people’s understanding of this industry has not changed much.

But now, Qianbaidu and Alibaba's investment in US Shopping Network means that they are ambitious for this market and express their intention to compete head-on with Bai Ningyuan.

Whether it is Ma Yun or Hong Yan, Bai Ningyuan and their relationship are not good, but at least they can be considered peaceful. After all, they are all bigwigs in the domestic Internet industry, so they look down and never look up. Therefore, they try to avoid head-on competition as much as possible, and their respective developments are always unobstructed. Of course, it is inappropriate to say that Bai Ningyuan has no desire for the field they are good at. Not to mention anything else, whether it is Su Ning Yigou or Jingdong Mall, it shows Bai Ningyuan's determination to get a share of the e-commerce field, and Tesco, which is being prepared, reveals this point undoubtedly.

But no matter how much I think about it, Bai Ningyuan always hides it better and performs more restrainedly. As mentioned earlier, Bai Ningyuan still cares about many things. Now, Qianbaidu and Alibaba's approach undoubtedly gives Bai Ningyuan an excuse to take action.

You should advance into my territory and cause trouble first, so don’t blame me for stabbing your field.

So after Bai Ningyuan was struggling for a while, then he looked at Zhang Yan who had been watching him and said, "Since they want to compete with us in this field, we can only accompany us to the end. After all, we cannot give up the market in the group buying website. After so many years of money, we have finally cultivated the market and started to make profits. At this time, if we want to pick peaches from us, there is no such simple thing. In addition, Tesco's plan can also be officially launched."

The Tesco plan is the relevant function of the Lexin store proposed by Bai Ningyuan. Since the meeting was proposed in August and September, Lexin has been secretly preparing for the R&D work of this function. In fact, for social platforms like Lexin, the Tesco plan is just a new feature. In addition, it is related to Lefu Finance. It is not very difficult to implement. It was already prepared by last month, but it has not been officially launched. Now Bai Ningyuan's words mean that this feature that has been prepared for a long time is finally coming out.

However, Zhang Yan still had a solemn look on his face. She naturally knew very well that even though Lexin now has enough user base, it is not a very simple thing to seize the market from Alibaba, the leader in the e-commerce field, and compete with them head-on. The market foundation that Alibaba has cultivated over the years is still there, and users' consumption habits, consumption dependence and recognition of it are quite high. In addition, the carriers that both parties rely on are also different. Compared with the PC side, the mobile phone side still has these and such restrictive factors. It can be foreseeable that with the launch of Tesco's function, a highly anticipated battle will completely begin.

Whether it is Lo International or Alibaba, they are currently famous large companies in China, and the head-on collision between them will inevitably attract people's relish and attract people's attention.

Of course, Bai Ningyuan once said that entering the e-commerce field is just an attempt. Even if it fails, it is nothing more than losing some money. Not to mention Lo International, even for Lexin, it will not be a problem. However, once it is possible to succeed, what they can have will be an extremely huge market.

The crazy prospect was enough to let them put down all the burdens and try it out.

Tesco has two main features. The first is to use Lo International's quality standards to ensure that there will never be any three-no products or counterfeit products on the platform. The second is cross-border purchase, allowing users to simultaneously buy foreign products that guarantee quality by just clicking on their mobile phones. For this reason, Lexin has specially established a procurement department and scattered to various countries around the world. So far, more than 200 well-known brands have officially joined Tesco's cross-border shopping cooperation merchants.

In the past two years, the booming development of overseas shopping has made merchants around the world notice China's growing terrifying consumption capacity. Therefore, the Chinese market is also becoming one of their main profit growth points. How to better open the Chinese market is also a topic they have been studying and discussing. In addition to formal imports, they are also looking for more cooperation models. Lo International's cross-border direct procurement has made them unable to find it, and both sides can be said to have hit it off.

"What we have to face next can be said to be a two-line battle." Zhang Yan looked at Bai Ningyuan and said. Even if Bai Ningyuan did not put too much pressure and burden on her, she had already prepared in her heart. But when this scene really happened, it would be a lie to say that she was not nervous.

What is not important is the process of trying. Although that can be said, who does not want to do the best things of her lover? Especially when the foundation is very good, Zhang Yan is the same. In her perception, although Alibaba has always had an advantage, Tesco is not without a win-win situation, thanks to Lexin's user base and distinctive characteristics. Since that is the case, why would she be willing to really fail?

"What they want is to make them lose sight of each other. Just when they want to fight with us in the group buying field and engage in price competition, I will first use a trick to remove the fire from the bottom of the pot and burn the war on itself, and see how they can still calmly touch my field." Bai Ningyuan said lightly, but his eyes were filled with a raging fighting spirit.

After a pause, Bai Ningyuan showed a cold smile on his face and said again: "So even if Alibaba and Qianbaidu join in? So what if Meigo.com has sufficient funds? At worst, it's just to continue to burn money. Let's see who can laugh to the end. Anyway, I have the killer weapon of band takeout, which is just a few hundred million, and band can still burn!"

When he said this, there was no emotional fluctuation in Bai Ningyuan's eyes, as if what he threw out was not hundreds of millions of dollars, as if it was like a 80 cents. If ordinary people saw such a move, they would have felt very distressed.

I can only say that Bai Ningyuan is really “rich” now!

The orchestra’s takeaway function was also proposed by Bai Ningyuan when he was planning Tesco. Over the past period of time, the orchestra has been actively preparing for contracted merchants, training food delivery staff, etc. Compared with the simple program construction of Tesco, the orchestra’s function is obviously more time-consuming and labor-intensive to realize, but all the preparations have been basically over and have been waiting for a suitable opportunity to be officially launched.

When we first decided on this plan, the takeaway function was already regarded as the killer weapon to deal with price competition in the US Shopping Network and a brand new profit point for the band. The whole family attached great importance to this, so they did not immediately launch it.

Now, seeing Alibaba and Qianbaidu's capital joining the battle, Bai Ningyuan feels that it is time to launch the takeaway function.

Bai Ningyuan did not hide the takeaway function from Zhang Yan. Now, in addition to being responsible for the entire Lexin-related affairs, it can be said that he is also a think tank behind Bai Ningyuan. Zhang Yan also deeply agrees with what Bai Ningyuan said.

In the case of a fire in its backyard, how much more does Alibaba have to spend on head-on competition with the orchestra? What's more, with the continuous subsidies for takeaway profits, the orchestra has formed a virtuous cycle and is not afraid of competing with them in price, so the end result is also conceivable.

The future is bright, but in this bright future, the road is extremely tortuous and not something that can be achieved with such a simple way.

No matter what, seeing Bai Ningyuan's full of fighting spirit, Zhang Yan suddenly felt that the burdens that had been under his heart seemed to have become much more relaxed.

"I just don't know what Qian Zhengqing would think now. With my understanding of him, he would not be so willing to be regarded as an abandoned child. He would continue to compete for control of the US purchase at all costs. In this way, if you want to compete with us head-on, they have to resolve the internal conflicts first." When he said this, Bai Ningyuan couldn't help but show a faint sarcasm on his face.

He is not the kind of person who likes to sit and wait for death. Since the other party has taken the initiative to expose his weaknesses, if he doesn't take this opportunity to take advantage of the situation, Bai Ningyuan feels that it really doesn't fit his style.

Then, while they are not yet firm in their foothold, let themselves take the lead in launching the attack and make a name for themselves.

Thinking of this in his mind, after Bai Ningyuan discussed the next countermeasures with Zhang Yan, he passed the news to the orchestra. A highly anticipated collision gradually filled with smoke of gunpowder...

The first update today, please subscribe!
Chapter completed!
Prev Index    Favorite Next