Bai Ningyuan is jealous of the e-commerce market, but it’s not been a day or two.

Why can Ma Yun become a rich man who is amazed by the entire Chinese capital? He even often competes with two other wealthy people in business to the throne of the richest man? It is not his Alibaba.

No matter how technology develops, food, clothing, housing and transportation are inevitable for humans, so consumption and shopping are also things that humans have to face innately. This is why various markets exist. However, the horror of e-commerce is that it will not be restricted by region. Its scale can be for all humans across the country or even the world. In this way, not to mention the terrifying purchasing power, just the charges for the sellers managed by them, even if the fees are low, the amount after accumulating a small amount is enough to be amazing.

Because of understanding these things, Bai Ningyuan has always been coveting this market and is always looking for opportunities to enter this market.

However, when he was reborn, Alibaba had already established and Taobao had already begun to become famous. He was poor and rashly entered this field to compete with Taobao. It was obviously a death-making ending. Not to mention anything else, as strong as a penguin, he also lost in the competition with Taobao. The Paipaipai, which took great effort to prepare, eventually became a result of being sold out.

So Bai Ningyuan chose another path. As his strength grew stronger, he gradually invaded the e-commerce field through Lejie, Lefu Finance and equity participation methods. However, as the people's purchasing power became stronger and stronger, the country's economic strength became stronger, Bai Ningyuan was no longer satisfied with this small-scale way of making small fuss.

He wants to have his own e-commerce brand more directly.

So since a long time ago, when Bai Ningyuan launched Lexin, he was already planning to fully enter the e-commerce field through Lexin's application expansion.

Because Lexin users are based on mobile products, a lot of information is real and effective, and they use people's idle time. So just like opening a store, using their own circle of friends functions to promote advertising. In addition, the comprehensive connection between Lefu Finance and Lejie Express, all upstream and downstream services are ready and all conditions are mature, so there is absolutely a possibility of success.

Before rebirth in the previous life, the concept of micro-business had already spread. Since the product in the previous life could be bigger, there is no reason why Bai Ningyuan's Lexin could not do it. What's more, the services provided by Lexin are much more perfect, which is a good guarantee for both buyers and sellers.

"I see."

Zhang Yan calmed down his emotions and looked at Bai Ningyuan and said softly.

She always did this, and almost devoted her strength to Bai Ningyuan's career to assist her, not only because Bai Ningyuan was her man, but also because Bai Ningyuan gave her the stage to show her.

If Bai Ningyuan hadn't convinced herself and liberated herself, then she would probably be just an ordinary teacher buried in the middle school campus now.

It doesn't require too much language. As long as Bai Ningyuan simply says it, she will be able to understand what Bai Ningyuan means and is willing to prepare for it with all her strength.

What's more, as Bai Ningyuan analyzed, judging from the advantages that Lexin has now, the chance of success of launching this Tesco function and entering the e-commerce field is not low.

If you want to enter the e-commerce field, you will inevitably have to confront Taobao. Is Bai Ningyuan now mentally prepared?

In any case, Taobao has already created its reputation and brand in the hearts of domestic netizens in nearly ten years. If you want to enter the e-commerce market, Taobao is a hurdle that you can never get around.

However, even Penguin was as strong as a penguin, who had lost the competition with Taobao, so even if he knew what kind of time, place and people he had, Zhang Yan still had no confidence in winning.

"Don't worry, this is just an attempt. Even if it fails, it will be a loss of money at most. Not to mention Lo International, even for Lexin, it will not be a problem. However, if it is possible to succeed, what we have will be an extremely huge market." Perhaps seeing the worrying expression hidden in Zhang Yan's eyes, Bai Ningyuan said to Zhang Yan with comfort.

Yes, as Bai Ningyuan said, even if the final result is failure, at most it will be a loss of money, which will still not have much impact on Lexin itself. Thinking about it like this, Zhang Yan suddenly felt a sudden enlightenment in his heart.

"But if this is the case, at least your legendary experience of undefeated investment will end here." Zhang Yan's beautiful eyes stared at Bai Ningyuan and said to him jokingly.

Bai Ningyuan couldn't help but show a few speechless expressions on his face. After a moment, he said with a wry smile: "Even you laugh at me with this. To be honest, I want to fail the investment a few times. Otherwise, if this hat is on my head, I don't feel the glory or something. The pressure can be said to be very huge. Who in this world can be absolutely undefeated? I'm just lucky."

Bai Ningyuan was not pretentious. He knew very well that most of the success he had achieved now was attributed to the foresight brought by his rebirth. Therefore, the so-called undefeated investment was more ironic to him. There is a saying that the higher the praise, the more hatred he fell. Because he knew this, Bai Ningyuan would rather not have this name.

"But since you want to do e-commerce, with Taobao's beauties in the forefront, then if you want to become bigger, you must have your own distinctive style. Otherwise, if you just blindly follow the paths others have taken, it will be impossible to become bigger and stronger." Bai Ningyuan changed his topic and returned to the topic of e-commerce.

Generally, when Bai Ningyuan was free to perform, Zhang Yan would never interrupt and say anything, so she still sat there, looking at Bai Ningyuan, looking at him listening.

"First of all, we must ensure the quality of the items sold in our shops. This is the key to building our brand. So my idea is that after the store opens the store, we must add an audit mechanism when publishing the items, requiring the seller to indicate a series of product information such as the manufacturer to prevent the three-no products from flowing into our platform from the source. And once it is confirmed that the goods sold by the seller are counterfeit and shoddy products, the seller will be dealt with seriously to achieve a deterrent goal." Bai Ningyuan said to Zhang Yan.

"But the main focus of e-commerce is not good quality and cheap?" After hearing Bai Ningyuan's words, Zhang Yan asked in confusion.

Bai Ningyuan knew what she wanted to ask. As she said, the reason why people choose to shop online is that in addition to the convenience of shopping and the wide range of options, and can buy a lot of things that cannot be bought in the local market, the low price is also one of the important reasons. Over the years, Taobao.com has always appeared in the eyes of everyone in this image.

The so-called "you get what you pay for" is a fact that can never be changed. In the era of money supremacy, good quality and low price often exist in books. However, in order to maintain one's own price advantage, counterfeit and shoddy products have reached a very widespread level on Taobao.

Bai Ningyuan does not deny that high quality and low price can indeed attract many people to purchase, but with the continuous improvement of people's living standards and the strengthening of consumption capacity, people's demand for high quality and low price is no longer so urgent. Instead, they have higher standards for the quality of the product itself. This is not only a change in shopping concepts, but also a change in lifestyle.

But at that time, Taobao was already trapped in the quagmire of counterfeit and shoddy products and could no longer break free. Therefore, in desperation, Alibaba quit the mall, focusing on product quality.

There is almost the same interest in this. The WeChat store launched by Penguin. Although before Bai Ningyuan was reborn, the micro-business industry seemed to be in full swing, in fact, in the public's impression, the image of the micro-business is not good. The reason is that the products of the micro-business are filled with a large number of three-no products, which completely reduce the quality of the micro-business. Therefore, the micro-business seems to be booming, but this industry does not bring much benefits.

On the contrary, Jingdong, which claims to be a guarantee of authenticity, firmly occupies a trustworthy position in the minds of consumers.

For a company, word of mouth and integrity are a very valuable and huge intangible asset.

All these examples have given Bai Ningyuan enough inspiration, so from the very beginning, he demanded to ensure quality.

They can make less money, but every time they gain the trust of a user, it is a more valuable asset.

Just when Zhang Yan looked thoughtful, Bai Ningyuan then gave up his second idea: "In addition to ensuring quality, I think we can do cross-border purchases so that Chinese users can buy high-quality products from various countries around the world without leaving home with just a finger. Compared with those mixed sellers, consumers do not have the ability to distinguish the authenticity, and all of this is left to us. We use the company's name as a guarantee so that they can buy their long-awaited imported goods with confidence. In this way, we can form another feature of ours..."

Even Zhang Yan was shocked by Bai Ningyuan's wonderful ideas at this time. She stared at Bai Ningyuan in a daze, and for a long time she didn't look away...

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