Chapter 1410 The Great War of Burning Money
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After hearing Qian Zhengqing's words, Sun Yue's face was filled with a confused look, and a series of question marks appeared on his head, looking at Qian Zhengqing with some confusion.
Faced with his doubts, Qian Zhengqing had no intention of hiding his own opinions and explained directly: "If there were no websites of the same type in China, or other competitors in China, and their dominance in the market was not strong, Mr. Sun, your development strategy was not a problem. Follow the steps and steadily, and accumulate reputation step by step. But you must know that the current situation in this industry is not as I just said. In China, the band network has long been deeply rooted in the hearts of the people. It was already well-known as Dianping. After being acquired and reorganized by Lo International, it was reborn. Under the promotion of Bai Ningyuan, it has firmly controlled more than 90% of the domestic market. In this case, there is no way to grow slowly."
When Qian Zhengqing said this, he paused slightly, and then continued to speak as Sun Yue looked at him: "You know that we are a challenger. First of all, we must act as a challenger. Neither the market nor the band network will give us the opportunity to develop calmly, so we have to find another way. On the one hand, quickly expand the scale, strengthen people's impression of the US Shopping Network, first create momentum, and on the other hand, it is to increase subsidies to allow the public to truly enjoy sufficient discounts. People are born with a mentality of taking advantage of the benefits. As long as they taste the sweetness, they will quickly form the habit of using it and at the same time drive reputation. This model of constantly burning money can cultivate customers in the shortest time. The Internet economy is becoming more and more developed. Now, it is no longer an era where you can start from scratch by relying on creativity. You must rely on a lot of money to attract attention."
After hearing what Qian Zhengqing said, Sun Yue fell into deep thought, obviously thinking seriously.
In fact, Sun Yue is probably not inferior to Qian Zhengqing in terms of talent. He was a top student who graduated from Qingmu and studied in the United States. He also went to China to start a business many times. It can be said that he has rich experience in business.
But he is still different from Qian Zhengqing, because Qian Zhengqing already has a mature enterprise. Although he has been in business for only a few years, it was in the past few years that he has experienced all kinds of hardships and hardships, and finally gritted his teeth and survived. It is precisely because he has experienced many things that others have never experienced that he has made him what he is now.
Sun Yue, although he has been starting a business all the time, he has almost never succeeded. He has been in the process of starting a business. Perhaps his creativity is really good, but he has never run a formally successful company, which makes him look better than Qian Zhengqing in terms of vision.
Therefore, when it comes to the development of Tesco, Sun Yue is more conservative, but after hearing what Qian Zhengqing said to him, his whole mind was like opening a new door, and he instantly appreciated the essence of Qian Zhengqing's words.
If Sun Yue was a little dissatisfied with Qian Zhengqing before and had a little repulsive thought, then now, he truly recognized Qian Zhengqing as his partner in his heart.
"Listen to Mr. Sun, I was really enlightened and received the teachings!" Sun Yue said politely to Qian Zhengqing, and he finally let go of the arrogant thoughts in his heart.
"Nothing, we are partners now. Tesco.com is not only your hard work, but also my business. So Mr. Sun, please believe that I also hope that it can grow and grow quickly, so that I can receive profits better and faster."
There has never been a pie in this world, and venture capital is not a philanthropist, so Sun Yue can be said to be aware of what the main purpose of Qian Zhengqing invested in his Tesco website was, but this is what the capital market should look like, and he did not dislike these things. In other words, what he resisted was those capitals that he had to make him stumble even though he didn't understand. And just the words just now were enough to make Qian Zhengqing break away from this range in Sun Yue's mind.
"But according to what Mr. Qian said, to achieve this effect, the funds you want to subsidize can be said to be astronomical. There was nothing in the past when there were fewer subsidies. When the scale you said was getting bigger and bigger and more businesses cooperated, it made people feel chilling to think about it." Sun Yue couldn't help but frowned slightly, and said to Qian Zhengqing with a slightly solemn look.
"This is the current capital market. Everything is just burning money. If you want to make a profit, it is absolutely impossible to burn money without a lot of money. If you want to develop step by step, you will probably be eaten by the big sharks before you grow stronger. Society is impetuous and the pace has become very fast. Our thinking must keep up with the development of this situation." Qian Zhengqing said calmly. After a pause, he looked at Sun Yue again: "As for money, I was already prepared when I first invested, so you don't have to worry too much about this for the time being. Of course, if it is really not good, we can raise funds again. Borrowing chickens and laying eggs is a master of capital."
"I roughly checked the orchestra. In terms of price subsidies, they actually did not do a high job." Sun Yue, who sat down again, stared at the screen in front of him, and said to Qian Zhengqing while looking at it. In the process of development, it is very necessary to understand the information of his competitors in a timely manner. What's more, Sun Yue has always treated the orchestra as a strong enemy on his own development path.
"The band also burned money for several years. Now all their previous preparations have ended and have begun to enter the harvest stage. With the large-scale subsidies in the early stage, they have successfully cultivated the user's usage habits. Sometimes users are not as sensitive to the price as we imagined. Many times they don't notice the difference between 1 and 5 yuan. In addition, the band has successfully proved their strength to the merchants, tied those merchants to their own tanks, and relied on the users in their hands to be in a strong position, forcing merchants to compromise in the face of commissions, forcing merchants to compromise in the face of commissions
, After eating the previous and the next ones, the orchestra is quickly recovering the subsidies invested in the early stage, which is something we cannot envy." Qian Zhengqing continued to speak, "Originally, the current market is monopolized by the orchestra, and even if the merchants are unwilling to give up, it is impossible for us to do so. So this is our best opportunity. Once our method opens the gap with the orchestra, let those merchants feel differently. After being bullied for a long time, a little warmth can make them happy and encourage. In addition, the real benefits obtained by users, I still worry about not having the opportunity to rise."
Qian Zhengqing's long-term comments naturally conquered Sun Yue, and the development strategy of Meigou.com was adjusted in this way.
Soon, those users of Meigou.com began to discover that compared with orchestras, there is a price difference of 1 to 5 yuan for the same products in the same merchants.
It is said that there is no harm without comparison. If it was just the dominant player of the Orchestra Network before, then users are often not very sensitive to price fluctuations. However, because they have reference materials, even if they are just one or two yuan cheaper, it seems to be a huge profit for users.
As for the various potential service values behind this or two dollars, such as "consumption", "smooth system" and "good reputation", they will be ignored in a gorgeous way.
In addition, the US Shopping Network has suddenly accelerated its expansion, and a large number of sub-sites are being prepared almost every day. In just half a month, US Shopping Network has opened more than 80 new sites, with a total number of sub-sites exceeding more than 150, almost all over the country.
For a time, this big move by Meigou.com attracted the attention of the public and the media. Not only did the media report it extensively, but the various benefits of Meigou.com also began to spread in the circle of friends.
Soon, Meigou.com almost became a magic weapon for users to consume. Almost every user would subconsciously search for any related Meigou packages before making purchases, because they actually gained benefits from it.
At the end of August, the total transactions of the US Shopping Network exceeded 1 million, with a total amount of more than 46 million yuan. Compared with last month, there have been earth-shaking changes, and the speed of development is eye-catching.
Of course, for this beautiful number, Meigou.com's investment is also quite amazing. In addition to daily operations and market public relations expenses, subsidies to users alone are as high as tens of millions.
It's only one month, and only more than 150 sub-sites.
According to some media estimates, with this development speed, the subsidy level of US Shopping Network will exceed 200 million in the past 11 years.
Such a speed of burning money is really a big deal.
At this time, both the media and the public subconsciously ignored it. When the Orchestra Network was burning money, this amount of funds was simply a slight witch. It was just because of the current status of the Orchestra Network, people subconsciously felt that these are natural things.
More and more capital is beginning to pay attention to Meigou.com, which has become a popular website at present and is talked about. As for the original king in this field, the band network seems to have disappeared from people's vision...
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