Early in the morning of April 1st, when everyone in Damai Company was already busy and anxiously prepared for the official website of its own company to be officially launched and then the first batch of 10,000 mobile phones were opened for sale, the public opinion outside was already under control by discussions about Lexin.

At 5:00 p.m. on March 31, Lexin officially announced that it will officially revamp Lexin at 8:00 a.m. on April 1, launching the 4.0 version of Lexin.

Since Lexin was launched by Lo International last year, it has developed to version 3.7. During this period, it has experienced the group function of version 2.0, voice information of version 3.0, and red envelope grabbing function, etc. Almost every revision of Lexin will be accompanied by many new functions or new gameplay adjustments. Almost all of the things launched before have been widely praised without exception.

The red envelope function launched last time has been so long since the Spring Festival. The majority of netizens still look happy. The craze for grabbing red envelopes has never faded. Under such circumstances, the number of registered users of Lexin has been close to 200 million so far.

In just over a year, it has developed to such a scale. Although it has the influence of social foundations such as Lexunli and Alumni Network, Lexun achieved these achievements in such a short period of time still surprised many people.

As for its competitor, the software called "Tutu" has been left behind by Lexin for eight streets, and even the shadow of Lexin cannot be seen.

Now Lexin has become the largest mobile communication software that deserves its name.

Because Lexin already has such a wide influence, its every move naturally attracted much attention and became the object of media keen reporting. At the beginning, Lexin only pushed the new version of the news in Lexin software, but after being noticed by the media, it immediately wrote an article to report it. After a small-scale dissemination, it suddenly exploded and spread throughout the media.

Lexin suddenly announced the news of the new version in less than three months, which naturally attracted the attention of the media. He began to conduct various analysis and discussions on the relevant situation of the new version of Lexin this time.

No matter whether the things they are talking about are reliable or how valuable they are, the media will not care about them. They just know that it is enough for netizens to like to read these news.

Because the topic was suddenly provoked, the new version of Lexin immediately attracted the attention of many parties. Even many Lexin users were probably infected by the media and began to discuss the topic accordingly after dinner.

In Qianbaidu’s index, related topics about Lexin suddenly reached the top three.

And about these, on the morning of April 1st, it reached a peak.

April 1st is April Fool's Day in Western tradition. From early in the morning, a large number of news about the new version that is claimed to be "insider" on major forums or posters suddenly appeared on major forums or posters, and the things exposed in it are also outrageous, but the contents in it are very attractive to the majority of netizens. Although many people disdain after reading it, most of the things look too fake, but there are still many brainless fans of Lexin expressing their yearning for these functions in their hearts or mouths. For a moment, they are disturbed, the true and false, which makes people unable to distinguish. But it is precisely because of the existence of these real and false news that confusing the public has paid more attention to the new version of Lexin, and has also hyped up the topic of Lexin's new version.

According to Lexin's usual urinary nature, after the news is announced, it will not release the new version of the news, in order to constantly attract the public's appetite and to the greatest extent possible to attract enough attention from the new version.

With the proud eyes of the staff of the Lexin promotion planning department, the people are entering the public opinion guidance carefully prepared by Lexin as they imagined.

It almost didn't take everyone to wait too long at eight o'clock. They almost got up and washed up, and they arrived when they left the house after breakfast.

Most people almost hesitate before going out, looking at the wall clock on the wall, then sitting back, connecting their phones to the wireless network at home, and then starting to update.

In 2011, in an era when 3g networks have not yet been fully covered, traffic is still quite expensive for the public. Although Lexin is indeed good, they do not want to use precious traffic to update. You should know that on weekdays, this amount of traffic is not enough.

Under this mentality of trying to try it out first, about 40% of Lexin active users chose to update the app almost immediately despite the upcoming working hours. After the patch package was downloaded, they couldn't wait to install the patch. Looking at the little progress bar, the expectation in their hearts couldn't help but rise to the top.

What exactly does the new version look like? Or what new features have been added, they still have questions in their minds.

While waiting anxiously, the progress bar finally finished the last bit of distance. When he watched the familiar little fox's page appear on the screen, many loyal users of Lexin's hearts jumped wildly. He didn't know what kind of new world would be unfolded in front of him in a few seconds.

After entering the Lexin main program, all users who updated the new version of Lexin almost began to investigate this so-called new version.

But soon, a confused look also appeared on everyone's faces, because they found that compared with the 3.7 version, the so-called 4.0 version of Lexin seems to have no change at all.

However, their confusion did not last long, because soon, a reminder tip about this new version appeared on the screen. At this time, I followed the tips to the personal page and saw the big words "Lexin Literature". After clicking in, I saw the cover of the novel full of the screen.

At this time, people finally realized that the new version of Lexin was just the launch of this Lexin literary section function.

In this way, it can be described as how many companies are happy or worried.

Although among Lexin users, middle-aged and young people aged 18-35 account for more than 75%, you should know that not all users are enthusiasts of online novels. For those who like to read online literature, the launch of Lexin Literature has made them unable to help but click in, wanting to see if there will be works that surprise you in this newly opened online literature platform as their leisure time pastime, but for those who do not like to read, they can't help but feel disappointed.

Originally, among all the real and false news, they had too many expectations for the functions of the new version of Lexin. However, at this time, they realized that this new version did not bring any surprises to themselves. The so-called greater hope, the greater the disappointment, which describes their mood at this time.

However, although the new version is not surprising to these people, there is no loss from the perspective of Lexin. Although the new function disappoints these users, compared with the previous version, there are no major changes in use and will not make their experience worse. So even if they are disappointed, they will not abandon Lexin because of this.

After all, the previous functions of Lexin were quite easy to use. Besides, Lexin has entered the social circle of many people in a short period of time. If you don’t use it, you always feel that you lack some connection and common language with the people around you.

Many media obviously did not expect that Lexin would launch Lexin literature at this time.

Before, although Lexin Literature was relatively high-profile in the online literature circle, it was closed to the outside world. Therefore, news about Lexin Literature did not spread to the outside world. At this time, Lexin Literature suddenly appeared in front of the public, which made the media feel a deep surprise. It is not an exaggeration to describe it as an uproar.

Lexin and online literature seem to be two different concepts, but now, how can Lexin enter the literary world on a whim?

Many media have expressed that they are not able to understand Lexin's layout. In addition, the new version of Lexin has always been strong, and the praise and criticism of this new version have made the media suddenly find the entry point for the topic and excitedly begin to hype it up.

I thought that the time when Lexin Literature was launched was one and a half hours earlier than Damai mobile phone, so when Damai employees began to be excited and ecstatic about the good start of Damai Company, the media outside made a big fuss about the news about Lexin Literature.

Open Qianbaidu at will, and almost all the hot news and news that can be seen in those conspicuous locations can be seen in the shadow of Lexin literature, and almost dominating the screen.

There is no way, who made Lexin a topic maker now? For Lexin who needs to make big news from time to time, the media can say that they like it so much that they can't help but praise or criticism, when reporting, they are all working hard to fan the flames.

In a quiet manner, the media and Lexin completed the transactions they needed, which was a perfect textbook for tacit cooperation.

At the same time, on major online websites, there is a scene like facing a great enemy...

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