Besides, Bai Ningyuan feels that although his current results seem pretty good, they are not as good as they need to be praised.

It's the 26th day of the twelfth lunar month, and they haven't seen the truly popular time and scene yet.

Only from the Spring Festival can it be considered that the red envelope function truly reveals its power. Before that, everything was just a warm-up.

Therefore, Bai Ningyuan sneered at Yan Banlei's attitude of seeking praise.

Well, Bai Ningyuan didn't have to satisfy Yan Banlei's thoughts of waiting for him to praise with a proud look on his face. Instead, he suddenly asked her a question: "Do you have any good ideas for Lefu Finance now? It seems that you are still quiet until now."

This is the Spring Festival soon, and it is time for the annual payment war again.

At the beginning, when Lefu Finance was launched, on the one hand, it chose to cooperate with the Spring Festival Gala, and on the other hand, after launching the "Five Blessings" event, it can be said that it suddenly became famous for Lefu Finance, and also became a very important promotion in the rise of Lefu Finance, laying a foundation for the rapid development of Lefu Finance.

It is precisely because of this that almost all merchants have seen the value of the Spring Festival period. So, after that, taking advantage of the Spring Festival economy for two consecutive years, the battle between third-party payments among various companies has also been very enjoying.

The same is true this year. Early on, Zhifubao has finalized its strategy for this year and launched a mine-sweeping activity. In the newly launched mobile app, a small radar application can be added to search for virtual signals to find various discount cards. Of course, the most attractive thing is that during the Spring Festival Gala, there will be a "cash from the sky" activity. If you hit the radar within every hour of the time period, you may get a cash reward.

It has to be said that whenever money is involved, the domestic people are very enthusiastic about participating. Therefore, under the promotion of Zhifubao, the installation volume of Zhifubao app has increased rapidly, gradually getting closer to Lefu Finance.

As for the leader of third-party payment platforms, Zhifubao has never given up on competing for it.

So even though Lefu Finance is already in a leading position now, it must not be taken lightly when facing its increasingly approaching opponents. The activity creativity that should be considered is still something that should be considered, and this Spring Festival period is obviously a very important part.

As for the various good achievements Lexin has achieved, it has nothing to do with her. Lefu is her job after it is done well.

Seeing that Bai Ningyuan did not say the praise he wanted, Yan Banlei couldn't help but pouted. Seeing that she was so big, she was still cute when she had something to do or not, Bai Ningyuan felt the black thread in her forehead.

"Of course there is, in fact, our actions have begun now." Yan Banlei did not forget that Bai Ningyuan was his boss, so after a while he was angry, he still said to Bai Ningyuan with some anger.

"Hmm?" Hearing Yan Banlei's words, Bai Ningyuan couldn't help but show a look of confusion on his face. He had already started to move, but why had he never paid attention to it?

"Have you not logged in to Lefu Finance these days?" Seeing Bai Ningyuan's puzzled appearance, Yan Banlei said directly without thinking. Why is she so sure? The reason is very simple. She believes that if Bai Ningyuan has logged in in the past two years, it is impossible not to pay attention to Lefu Finance's New Year activities.

Seeing Bai Ningyuan nodding honestly, Yan Banlei did not continue to hide it, but explained directly to Bai Ningyuan: "This time the event we launched is to collect the five blessings, but this time we have put forward a new slogan, that is, 'Repay the financial card that I owe you three years to everyone' and continue to collect the five blessings card to share 100 million cash."

Back then, Lefu Finance did not release too many "financial cards" during this Wufu collection activity, which led to only 200,000 users who collected the wealth cards (official figures). The sensational Wufu sharing the cash prize of RMB 100 million ended like this.

In the past two years, Lefu Finance has not used this creativity again in the fiercely competitive Spring Festival.

This year, with the increasing competition, especially the several financial companies that have obtained domestic third-party payment licenses, they are eager to fight, so Lefu Finance restarted this project. After all, three years ago, this creativity could bring countless users to Lefu Finance, making Lefu Finance all the rage and almost became synonymous with the Spring Festival that year.

Hearing Yan Banlei's words, Bai Ningyuan couldn't help but widen his eyes. He didn't expect that this cold rice could be stir-fried like this. He was really shocked by Yan Banlei's creativity.

Of course, he wouldn't know that in the Spring Festival of the second year after his rebirth in his previous life, Zhifubao also made a fuss of cold rice and achieved quite a lot of results.

He didn't know how popular this five blessing event was three years ago, but if it was like what she said, there would be no room for operation.

It sounds really attractive to give back the financial card that I owe you three years and then share the 100 million cash prize equally. However, after the lessons learned from that year, will anyone still be keen on this event?

Bai Ningyuan had a big question mark in his heart.

When he was promoting it, he treated this activity more as a gimmick, but he didn't expect to really take out 100 million to share it equally. The so-called 200,000 yuan to collect the five blessings is also quite huge, because he never regarded this activity as a sustainable creativity.

"So..." Bai Ningyuan raised his head and looked at Yan Banlei steadily, with an inexplicable look on his face: "You can't really take out 100 million, right?"

As Bai Ningyuan and Zhang Yan looked at each other, Yan Banlei nodded slowly and calmly.

Seeing Yan Banlei's actions, Bai Ningyuan couldn't help but look at Zhang Yan with a look of his face, and then he felt a little uncomfortable.

That's 100 million yuan, and he threw it out at a disagreement. Bai Ningyuan suddenly found that he could not find someone more generous than Yan Banlei in the entire company. Or is it that the feeling of spending money with other people's money is very pleasant and not sad.

"What are you staring at? Isn't it just one hundred million? At worst, I can spend all the publicity costs this year, and then I won't advertise for a year!" Looking at Bai Ningyuan's heartache, Yan Banlei curled his lips and said impatiently.

Hearing this, Bai Ningyuan looked at Zhang Yan again. At this time, he had no idea what expression to make to deal with it.

"Okay, okay, don't think about it. How many users do you have now? The investment of this million seems to be very large, but it doesn't matter to each user at all, but it's different for users. As long as it can stimulate their inner greed and let them see the possibility that pie may fall from the sky, they will participate in it desperately. Not to mention using this activity, I can achieve the growth of registered users. In my opinion, as long as we can firmly control the behavior of users and prevent users from participating too much in the activities of competitors, even if we win this battle, this investment of this million yuan will be worth the money." Yan Banlei looked at Bai Ningyuan and explained to Bai Ningyuan patiently.

Hearing Yan Banlei's words, Bai Ningyuan couldn't help but think deeply and did not rush to express any opinions.

"Besides, although the so-called 100 million cash can be withdrawn at that time, when it comes to the user, one person is only one or two yuan, and even these are not as good as those. At that time, how many users will choose to withdraw cash? It's not troublesome enough, so the final result is that this million yuan of funds will eventually be deposited in Lefu Finance, but they are scattered into the accounts of various users. In fact, there are very few opportunities for them to use this money. For the company, it will hardly cause any loss. They will once again gain a wave of reputation from users, and they will kill more than one kill." Yan Banlei said to Bai Ningyuan again.

At this time, even Bai Ningyuan had to admit that what Yan Banlei said was quite reasonable. I am afraid that in the end, as she said, the 100 million yuan of funds was spent and finally returned to Lefu Finance.

It's really a talent who can design this gameplay!

Bai Ningyuan coughed lightly and did not continue on this matter. After Yan Banlei's brief explanation, he had already had any Yan Banlei's plan this time. He just said with a reminder: "The key to this matter is to hype up the topic. You cannot let users distrust us because of previous events. User participation is the key."

"Don't worry, I have fully considered this, so since the day before yesterday, I have spread the situation of collecting cards in the media and software, creating a sense of tension and urgency, especially on the homepage of the app, clearly marking the number of users that have been collected, and sending a hint to the users. People are a bit jealous, how can they watch others share huge bonuses and exclude themselves? They firmly believe that since others can do it, they will do it too. Under the control of this unyielding mentality, the number of users participating has become larger and larger like snowballs. As for the current trend, it is easy to achieve the predetermined goal!" Yan Banlei said in a deep voice, with a deep look on his pretty face...

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Chapter completed!