Not to mention that the media is making a big fuss because of the new version of Lexin, it seems like a carnival in the media industry, but it has not had any substantial impact on the public.

The reason is very simple. The New Year is coming soon. People from south to north, from east to west are all actively purchasing New Year's goods happily and are busy for the upcoming Spring Festival. At this time, who has the time to watch the trivial nagging in the media?

So although the media is having a lot of fun, in fact, what they do is useless and has not attracted any attention. The completion is just their own entertainment.

During this special period of time, the media and the people suddenly became two separate groups.

For Chinese people, they all pay attention to a new year and a new atmosphere, especially during festivals like the Spring Festival with special meanings, they pursue auspiciousness and wishful thinking and find a good omen in everything.

At the beginning, people were a little confused about the function of Lexin launching this red envelope.

But don't forget that there has never been a shortage of people in this world who dare to try it. Many young people have tried voice short messages and expressed satisfaction with these new features launched by the new version of Lexin, and then began to try this strange red envelope function.

The red envelope was sent out tentatively, and the people in the group were also unclear. Of course, the same thing is true. In this world, there was never a shortage of people who dared to try. Soon, someone also clicked on the red envelope tentatively. Then, a large red envelope picture appeared on the screen, and the circle with the word "open" in the middle flashed constantly, sending people a hint of treasure hunting.

After clicking on, a word +0.01 appeared on the screen. Soon, the person was surprised to find that 1 cent was really added to his Lexin wallet.

Once upon a time, people born in the 70s and 80s have learned such a text. If each person saves a grain of rice and China has a population of 1.2 billion, it can be used for a primary school student to eat for 50 years.

Now, seeing the increase of 1 cent, many people subconsciously began to think that if each person gives him 1 cent, China has a population of 1.2 billion, then it will be 12 million!

This is simply the way to get rich!

While thinking about it, someone suddenly threw out a red envelope in the group. When he reacted and clicked, he found that the red envelope had already been clicked.

At this time, people finally understood why it was called "grab red envelopes".

As a result, more and more red envelopes began to be sent out in the group.

Just as Bai Ningyuan once said to Zhang Yan, the function of Lexin red envelope fully caters to people's mentality of getting a good start during the Spring Festival, allowing people to participate in the game, and allowing those who participate to enjoy it. After all, fun is human nature, which is true for both adults and children.

In the beginning, red envelopes were only popular among some young people. After all, no matter what, young people are the main body of these applications. They have a strong ability to accept new things, especially such things involving money. Although the amount is not large, only a few or dozens of yuan, in the eyes of young people, even the money is not enough to drink a cup of coffee, but it is these small money that stimulates the potential factor in their bones. After all, they like to bet.

Betting is a human nature. A person is more or less gambling in his life. Marriage is a gambling, and what he bets is whether you will be happy after marrying this person. Filling out your application is a gambling, because you are not sure whether your score can be admitted to the school you like, and employment is a gambling. You don’t know if the industry you are in will become popular in the future. Therefore, gambling is always around a person.

"Have you grabbed the red envelope?"

In just a few days, such a simple sentence became the most popular buzzword nowadays. When this game became popular among young people, it was finally noticed by the media and started to report.

Just as the media were competing to ridicule and criticize the new version of Lexin, a series of publicity platforms owned by Leku Weibo, Moments, and Alumni Network were also working together. After their promotional efforts, the topic instantly fermented, and the function of red envelopes became well-known to everyone.

At this time, the ordinary people realized that there was such an interesting thing, so they all chose to participate immediately.

One passes to ten, ten passes to hundreds, and more and more people suddenly discovered that this game called grabbing red envelopes seemed very interesting.

Because of this, with the help of the theme of the Spring Festival, the red envelope function of Lexin Literature was immediately popular in the entire Lexin.

According to Lexin backend data, in just three days after the release of Lexin's new version, Lexin's users' growth rate suddenly exploded.

It exceeded 80 million on the first day.

The next day, the number of registered users instantly soared by 20 million, causing Lexin's total registered users to exceed 100 million.

On the third day, the red envelope grabbing activity became more popular, and the number of registered users of Lexin soared by 20 million again, reaching 120 million, which shocked countless people.

Even the employees of Lexin were stunned by this achievement, as if everything was so incredible.

Such achievements are unprecedented and unparalleled. It is not an exaggeration to describe them as never before.

Lexin has suddenly become a giant at the level of a giant from a brand new product.

Of course, as the most popular feature of Lexin, red envelopes are naturally something that many people want to try first. When facing this new thing, the enthusiasm of Chinese people to send red envelopes is too high. Therefore, in just three days, the total amount of red envelopes in China exceeded one billion yuan, and on average, everyone sent nearly ten yuan red envelopes.

Because the red envelope function was jointly carried out by Lexin and Lefu Finance, this huge amount of funds continued to circulate and flow within Lefu Finance, bringing more cash reserves to Lo International.

If the popularity of red envelope grabbing function was just an entertainment for young people, then now, when more people discover their inner charm, it attracts more and more people to join the game, and red envelope grabbing has become a phenomenal existence in China.

No matter men, women, young and old, no matter what profession, almost all of them are deeply immersed in this game of funds and cannot extricate themselves. Everyone is enjoying it. Sometimes they are just one or two cents, and they can't even look at it. Now it has become the source of surprise for everyone, as if they have made a huge advantage, which brings a strong sense of satisfaction to their hearts.

The result of so many people's participation is a further explosion of reputation. More and more people cannot withstand the temptation of relatives and friends, and join the game one after another. Therefore, they often see such scenes in crowded places. Several people sit heads against their heads, and each holds a mobile phone, and they are complacent about grabbing a few cents, and from time to time they shake their heads and sigh because they don't grab red envelopes.

But it was just a small amount of money that dominated the joys, sorrows, and joys of countless people at once.

Even the emergence of red envelope grabbing has indirectly promoted the popularization of smartphones. According to the data of many mobile phone sales venues, in just a few days, the sales volume of smartphones suddenly showed a new peak, and smartphones in many places even went out of stock due to rush purchases.

Those who did not change their smartphones, could not install Lexin, and could not use the red envelope function suddenly found that they and other relatives and friends seemed to have no topics all at once, because when others got together, they were talking about grabbing red envelopes, with an excited look on their faces, but they didn't know how to join in, and they seemed to be excluded from outside.

From this point of view, Lexin is successful. Through this small game, countless new users have been added at once. The shadow of Lexin appears on the screen of almost every smartphone at present.

These people send red envelopes before going to bed, send red envelopes when they are on the subway, send red envelopes when they are eaten, send red envelopes when they are finished, send red envelopes when they are free, send red envelopes and grab red envelopes, successfully occupying more than 80% of people's fragmented time, and have become a must-have for life like food, clothing, housing and transportation. Even because of the rise of red envelopes, many people have no intention of playing any games, which has greatly affected the benefits of many games.

The phenomenon of red envelope grabbing caused by Lexin was indeed beyond the expectations of many other companies. No one expected that a small feature that seemed inconspicuous would trigger the entire China and attract the pursuit of countless people. It was simply incredible.

But this happened just like this. But if you think about it from another perspective, are there few miracles created by Bai Ningyuan?

With this small function, Lexin has suddenly broken the gap with its competitors, becoming the mobile communication tool with the largest number of users in the current mobile Internet era, and one of the most successful software in the mobile Internet era.

At this moment, the media were still hyping up all kinds of critical remarks about Lexin, and their competitors were also fanning the flames around and promoting Lexin's Waterloo. Their carnival and Lexin's reputation among the user group formed a sharp contrast like ice and fire...

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