Hearing Bai Ningyuan's words, Zhang Yan subconsciously raised his head. When she saw the confident look on Bai Ningyuan's face, she was stunned for a moment, and then she looked like she listened carefully.

Who doesn't know that Bai Ningyuan in front of him is famous for his creativity. Now the huge business empire he created is the best proof. Under his reputation, the senior officials within Lo International will always subconsciously ask Bai Ningyuan's opinions and ideas before making a decision. Although Bai Ningyuan is gradually delegating more voice and autonomy to their hands since last year, the habits over the years have been formed and it is not so easy to change.

Zhang Yan is also Bai Ningyuan's "fan girl". In her eyes, Bai Ningyuan is simply omnipotent. Now when she hears that Bai Ningyuan has ideas, she will naturally listen carefully.

Looking at Zhang Yan's appearance in front of him, Bai Ningyuan couldn't help but feel a little funny, but he still restrained himself, and then spoke to her seriously: "My idea is to combine Lexin and Lefu Finance to make it work together so that it can have the function of payment."

Hearing Bai Ningyuan's words, Zhang Yan was slightly stunned, and then he felt a little disappointed. In her opinion, although this idea was pretty good, it was still quite a bit of apart from it. Even if you think about it more deeply, with Lefu Finance's pearls and jade in front of him, it seemed that it would be another extravagant move.

But after losing, Zhang Yan's face did not show it, and she did not even express any opinions or ideas. She just looked at Bai Ningyuan with a look of expectation in her eyes, because she subconsciously felt that Bai Ningyuan's thoughts would not be so simple, and there would definitely be other backstops in it.

This is not just a blind admiration for Bai Ningyuan, but more of a kind of trust.

Sure enough, just when there was a moment of hesitation in her heart, Bai Ningyuan's voice rang in her ears again: "It's the Spring Festival soon. Among the customs of the Spring Festival, although different from each place, there is an almost common custom in Japan, Southeast Asia, and other places that are influenced and radiated by Chinese culture. It is also the one that appears the most frequently during the Spring Festival. Do you know what it is?"

Bai Ningyuan’s question is almost not difficult. When he recalled the problem of Lefu Finance he just mentioned, there was almost no need for hesitation. Zhang Yan then spoke tentatively and replied: “Do you send a red envelope?”

"That's right, it's just sending red envelopes. Since this is an activity that everyone likes, why can't we set up a red envelope function in the Lexin? You know, it's not a few months since the Spring Festival. It can be said that launching this function at this time is very suitable." Bai Ningyuan nodded and said with a smile.

Zhang Yan's eyes lit up involuntarily.

If simply introducing Lefu Finance into Lefu Finance is not considered a wonderful creativity, then the alternative way of using Lefu Finance is definitely called a fantasy idea.

Bai Ningyuan just started to start, and Zhang Yan's thoughts followed Bai Ningyuan's thoughts and began to spread to the outside world.

"In the Spring Festival, which is uniquely meaningful, is the beginning of another year, symbolizing a new beginning of the festival, people have unique expectations in their hearts, hoping that they can have good luck in a new cycle. This is human nature. Although it can be said to be a kind of superstition, it is also a common psychology that everyone will have. Before, when doing mobile Internet, I always asked you "pain points"! What are the pain points? Pain points are demands, but this demand also needs to be divided into one, two, and three, among which the material needs are

Secondly, the demands of human nature are the biggest demands. So in the mobile Internet, if you want to gain a good reputation and promote your products, the biggest pain point is to make people excited! As long as you can make people happy, everything else is easy to do! Therefore, our creativity must start from people's needs. The closer we are to people's lives, the more inconspicuous small things, the larger the market they contain, because more people can participate. Of course, not only selling entry fees, but also selling services can also make a fortune..."

"So this time, the function of sending red envelopes to the Lexin is to fully cater to people's mentality of getting a good start during the Spring Festival, and to make people participate in the game, and make the participants enjoy it. After all, fun is human nature, both adults and children. When people are immersed in it, our intention to promote products will be completely realized. More importantly, the role of red envelopes is not only limited to the Spring Festival, but also widely used in normal times. Therefore, after adding this function, it is not a short-term product, but can be made into a long-term product line to operate." Zhang Yan then began to analyze. The more she analyzed, the brighter her eyes became.

"That's right, so gameplay is something we must pay attention to. In order to increase the fun of this gameplay, we can add a variety of gameplay. In addition to the targeted quota red envelope, don't forget that our Lexin has another advantage, that is the group function. The biggest highlight of Lexin's group function is acquaintance social networking. This is quite different from the online social networking of Lexun Li's group function. If strangers play such a game involving money, it will make people feel a resistant mentality, then there will be no such problem among acquaintances. If we set a random allocation rule, people rely on their own luck to get a different amount of money, which stimulates people to fight, even if it's only a few cents or a few yuan, will the people participating in the game fall into a madness and be completely immersed in this game?" Bai Ningyuan said to Zhang Yan with a smile.

"Yes, gambling and taking advantage are human nature, and what you just said just now can arouse the potential desires in people's hearts and immerse them in them. It is indeed worth a try. The important thing is that the Spring Festival is becoming more and more boring now. We have found a good tool for everyone to spend time." Zhang Yan looked at Bai Ningyuan with beautiful eyes. To be honest, Bai Ningyuan's idea became more and more admirable the more she thought about it. Sure enough, the words Bai Ningyuan said occasionally was enough to make people feel that his thoughts were wide open.

"In addition, isn't Lexin still planning to create self-media?" Bai Ningyuan looked at Zhang Yan again, then continued to speak.

"Well..." Zhang Yan responded first, and then he seemed to suddenly react, and subconsciously looked at Bai Ningyuan with a look of excitement in his eyes.

"Recently, there is a novel website called Dianniang Chinese. I don't know if you have heard of it. I usually prefer to find DianNian's online articles from this to take a break. One of them is a very good function called rewards. In addition, there is a paid reading setting. I think we can also transplant this model. When we launch self-media functions like public accounts in the later stage, we can also add rewards or charges and other related additional functions. In this way, we can further promote the creative enthusiasm of self-media authors and provide more content for users to choose from. In this way, the attractiveness to users will increase significantly. We can also obtain corresponding profits and profits from these rewards through the sharing method. Although the mosquito legs are small, they will be a considerable wealth if they accumulate." Bai Ningyuan spreads his own views to Zhang Yan.

"And, through this operation, we can indirectly provide some jobs and job opportunities, so that more people can rely on our products, support ourselves and earn income through our products, so that both parties will become a community of interests, and they can also create more value for us. Speaking of this, I think, just like the website you just mentioned called Dianniang Chinese, I think since we have imitated its model, it is better to imitate it to the end..." Zhang Yan listened to Bai Ningyuan's words, and at this time he had a lot of imagination and started talking to Bai Ningyuan.

Hearing this, Bai Ningyuan seemed to have a premonition. He subconsciously raised his head and looked at Zhang Yan, but heard Zhang Yan say what he had premonitioned: "Let's just set up our own literary department in Lexin, recruit authors and publish literary works for users to read. In this way, on the one hand, we can attract more users. On the other hand, our company now has its own film and television company. If we encounter good works, we can adapt them into film and television works, or directly play them on Leku Video, or sell the copyright to the TV station. In this way, it not only expands the content volume of our ecosystem, but also uses it to earn more income. It can be said that it can kill multiple birds with one stone..."

Well, the two people's ideas have expanded from the original Lexin and Lefu to the establishment of a literary department and performing IP operations. Zhang Yan's eyes made Bai Ningyuan look at him with admiration.

He had thought about this. He was a practitioner in this industry in his previous life. Naturally, he knew the value of IP. He had thought of some Chinese. However, when he freed up his hands, the valuation of Dasheng Literature, which is under Dasheng, has reached more than 6 billion Chinese coins.

It’s not that Bai Ningyuan can’t afford the money, but in his opinion, the cost-effectiveness of doing this is actually not high. Now Zhang Yan’s words are tantamount to opening a new door for him…

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Special thanks to the leader "Qiu Huaihanmeng" for his warm reward of 50,000 yuan, and bow to express his gratitude!
Chapter completed!