In the current domestic automobile market, the champion of independent brands is still firmly controlled by Qirui.

After introducing Jaguar technology, Qirui began to follow the "One Qirui" plan and cut off other sub-brands that were in a half-dead state. With the digestion of Jaguar technology, Qirui's technical level has improved like a leap, and is gradually undergoing earth-shaking changes.

As for Jili, although Jili has been making rapid progress in recent years, don’t forget that Jili’s current products are still in the range of less than 100,000 yuan, and have few experience in operating luxury brands. You should know that operating luxury brands that win by quality and ordinary or even resisting brands that win by quantity are two completely different concepts.

So this is also an important meaning of why Bai Ningyuan is unwilling to get involved in Volvo too much.

It is precisely because of his experience that he knows that it is not easy.

After all, emp started from the middle and high-end foreign countries, so after taking over Land Rover, it would not cause too much resistance to domestic consumers. Land Rover obviously caters to the needs of rich people in China.

On the contrary, it is different from Jaguar, which is jointly owned by Qirui. Although Qirui has very few shares in it, it is undeniable that the impression Qirui has given to users in China has had some impact on Jaguar's image, which has led to Jaguar's inability to compete with Land Rover in the face of sales. Of course, the difference in the model market is also a reason that cannot be ignored.

In addition, Bai Ningyuan Private is not optimistic about Volvo's prospects, so he is not interested in experiencing the feeling of struggling from the quagmire again.

Hearing Bai Ningyuan's words, Li Shufu suddenly fell silent. He knew that Bai Ningyuan, who had similar experience, had a great say in this matter. After all, there are very few cases of successfully acquiring foreign automobile brands in China, and emp and Shanghai Automobile are two objects that are often compared by the media.

After a long time, Li Shufu said to Bai Ningyuan: "I have thought about this issue. So, since you successfully won the Jaguar Land Rover, I have been consciously recruiting talents and preparing personnel for this negotiation and future operation team. However, this is just my personal idea. Although many people in this team have rich qualifications in the past, no one can predict whether they can lead Volvo to develop and progress in the future before the facts happen. After all, this is the first time for me to operate a luxury brand!"

Facing Bai Ningyuan, Li Shufu did not hide the anxiety and anxiety in his heart.

"In my personal experience, there are only three factors that run a luxury brand well, namely historical heritage, appearance design and packaging. In this case, Volvo, as a brand established in 1927, and its reputation over the years, does not need to worry about historical heritage. The only thing that needs to be worked hard is appearance design and packaging." Bai Ningyuan crossed his fingers under his chin, and then said to Li Shufu.

Li Shufu knew that these were rare experiences. Communication between entrepreneurs often promoted their progress more. After all, these entrepreneurs are successful people in various fields on weekdays. The successful experience over the years has made them more or less stubborn and self-righteous. Because of the asymmetry of their identities, their opinions and suggestions are often difficult to impress them. Only when entrepreneurs who share similar identities can they become humble.

So he kept a little upright sitting.

"The appearance design needs no need to say much. With the rise of the younger generation, the opinions of young people will occupy a very important factor among car buyers. In this era of face-looking, a good design can completely change the fate of a brand. Whoever can be more fashionable, more gorgeous and cater to people's aesthetics will win the market. There are already countless cases on this point, and I don't need to go into too much detail." Bai Ningyuan continued to elaborate on his point of view, "As for packaging, this is even simpler, the operation of a brand,

Marketing is very important. Marketing leads sales. This sentence is definitely not an empty talk. Only by packaging your own products with high-end and elegant quality, can wealthy people really buy your account. Please invite a few big-name stars with a good temperament, preferably the ones that are well-known around the world to endorse. This is especially true for Chinese people. Just like that year, we invited Beckham to endorse Jaguar, which suddenly opened up the distance from other luxury brands. After all, at home, the bad habit of foreign moons being particularly round still has a profound impact."

Hearing Bai Ningyuan's words, Li Shufu frowned slightly, as if he was seriously considering something. After a moment, he looked at Bai Ningyuan: "What you said is right, but I don't agree with one thing, that is, the appearance. Volvo's history has decided that it is going to take the orthodox route and to be more business. As you said, although it caters to young people, the restrained atmosphere in Volvo's bones has completely disappeared. Without these Volvo, can it still be considered Volvo!"

"The key is that it's useless to stick to these things. Sales volume is the best barometer. How much can Volvo have in a year now? Even the brand is almost impossible to save, so why are you talking about persistence? To put it bluntly, in terms of restraint and atmosphericity, not to mention anything else, which of these three Volvos can compare with? Even Cadillac and Chrysler are probably difficult. If you are already too many wolves and have less meat, and if you are still on this dead end, the final outcome will be failure. So at this stage, it's better to be reborn directly." Bai Ningyuan shrugged and said lightly.

I have to say that although Bai Ningyuan's words were a bit unpleasant, they suddenly pointed out the embarrassing situation Volvo is facing now, that is, it is not up or down, and it is very uncomfortable to get stuck there, just insisting on his own little pitiful self-esteem.

Facing Bai Ningyuan's words, Li Shufu wanted to say something, but found that he could not say any reason to refute.

Perhaps as Bai Ningyuan said, it is better to take this opportunity to be reborn and give Volvo a complete change, so that it can appear in front of the world in a new way?

If this is the case, then you have to spend a lot of effort to dig up awesome designers to come over.

Thinking of this, Li Shufu suddenly fell into deep thought...

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