Chapter 1075 Two or three things about EMP promotion
"Since the first emp-c electric car was launched, we have designed three models of micro electric cars so far. Each model of electric cars has completed a total of more than 500 production. It is expected that around the fifteenth day of the first lunar month, various local dealers in Shandong Province will complete preliminary publicity and distribution."
Jia Yangwenxian roughly reported a number to Bai Ningyuan.
At this time, he was actually a little excited.
After hearing the incident that Bai Ningyuan and Sun Ying had just communicated with him, his heart really couldn't calm down. He was not a fool. He could imagine that after this split and reorganization, emp would definitely be able to vacate a large number of leadership positions. Although he is now the vice president of emp and was specially ordered by Bai Ningyuan to be responsible for the progress of the emp-c project, there were still two or three vice presidents in front of him. More importantly, emp is almost Sun Ying's one-man show.
But it was different after the split and reorganization. According to their words, it is very likely that Sun Ying is still the one who takes charge of the overall situation of the emp. However, as the leader of the electric vehicle and electric bicycle industry below, they have more autonomy and power when leading the company.
Jia Yangwen himself is also ambitious. If he can become one of the persons in charge, it is a real opportunity to realize his ambitions and show his talents.
Compared to other people, his biggest advantage is that he knows the news in advance and is able to make corresponding preparations, so from now on, he will do his best to leave a good impression on Bai Ningyuan and Sun Ying.
"Have the funds for the store upgrade of the dealer have been in place?" Bai Ningyuan asked directly after hearing Jia Yangwen's words.
At present, he finally got the qualification to pilot the electric vehicle city from Shandong Province and sternly picked up Qian Zhengqing's army. However, Bai Ningyuan believed that with Qian Zhengqing's conceit, he would not sit idly by and watch the emp develop rapidly with this opportunity, and he would definitely look for various opportunities to destroy it. Therefore, for the current emp, time is very precious.
"We have reported to the Group Finance Department. All funds for the upgrade of the dealer store have been in place at the end of the annual meeting. Before the Spring Festival, in the order of application and the scale of relevant dealers, all were all allocated to the accounts of each dealer in the province in the form of acceptance bills, and they were required to complete the upgrade and renovation of the store by March 15 at the latest. The overdue period will be deducted according to the progress, depending on the progress." Jia Yangwen said to Bai Ningyuan almost without thinking.
This is the first time he has hosted a project independently, so when he is doing this, he is naturally very dedicated and hardworking.
"For the spokesperson, our contract with Liu Xiang is about to expire in half a year. Before it expires, seize the time to squeeze out his final value and use his influence to speed up the spread of our popularity and reputation. I hope to see emp-c related advertisements on TV before March." Bai Ningyuan remembered something again, and then ordered Jia Yangwen.
At the beginning, before Liu Xiang became the title of "Flying Man", Bai Ningyuan signed a four-year endorsement agreement for 500,000 yuan per year, with a total of 2 million yuan. The endorsement content covers delicious duck, Leku, etc. Later, after Liu Xiang became famous, he was extremely frustrated with such a price. However, facing the high default cost, he was helpless. Fortunately, Bai Ningyuan's company has not had many endorsement requirements, so the two sides have been getting along happily in recent years.
Speaking of Liu Xiang's endorsement, throughout Lo International, he believes that this is definitely a masterpiece. You know, Liu Xiang's current value is as high as tens of millions. In just 2007, he has represented 15 brands.
Although the people are gradually feeling a little aesthetically tired of Liu Xiang who appears frequently on TV, it has to be said that watching Liu Xiang's defending title at the 2008 Olympics is also a great expectation for the Chinese people, so in the early stages of the Olympics, Liu Xiang's advertising effect was quite good. Of course, all of this disappeared with Liu Xiang's withdrawal.
Fortunately, Bai Ningyuan and Liu Xiang's endorsement contract was only signed in on August 20. In other words, even if Liu Xiang's withdrawal caused his image to collapse, the impact for emp is very small.
"Boss I know, don't worry." Jia Yang confidently promised Bai Ningyuan.
"By the way, about Liu Xiang, I think it's better not to bet all the bets on him. This is also the reason why I signed him for four years. Don't look at the last time I won the championship, I don't know what the situation was like this time. It's too risky to bet on him rashly. After all, the emp is no longer the situation I did at the time. Therefore, before Liu Xiang's competition, you must determine the future spokesperson in advance and spread the advertisements in full." Bai Ningyuan continued to remind, "By the way, what's the situation in Langya?"
What he cares most about is Langya. After all, Langya is the base camp of emp. If even Langya cannot be well done, the so-called pilot city is just a joke.
"At present, the first batch of 100 charging piles have been erected and distributed at several main points in the city. In addition, multiple charging stations have been set up along the city and townships, and charging piles have also been laid on the townships, which can provide basic guarantees for the charging of electric vehicles in the future. Buses that have been put into use can also use these charging piles. The second phase of the project will be officially launched in March. It is expected that after the 200 charging piles are erected, the Langya charging network will be initially formed. It has reached an agreement with the Langya Power Supply Bureau on related technical issues of charging electricity. Users can purchase charging cards from various dealers or from various power supply locations." Jia Yangwen replied seriously to Bai Ningyuan.
Regarding the Langya electric vehicle pilot project, it is not only very concerned about the enterprise, but the Langya Municipal Government is also quite sad, especially Li Shubin, the leader of this project. He is not only Bai Ningyuan's cousin, but more importantly, this is the first urban reform he has promoted since he was promoted to deputy mayor, which is related to his political achievements. In addition, Zhou Zhongguo's support, he wants money, people, and resources, so that this project can be promoted at a rapid speed as it is now.
Especially in the cooperation with power supply companies, after the cooperation with Huaxia Power was forced to be interrupted, if it were not for the Langya Municipal Government's matchmaking, emp and the local power bureau in Langya would not have reached a cooperation so quickly.
Now in Langya, the projects in electric vehicle pilot cities have almost become one of the most important projects after the old city renovation project. For this reason, the Langya Municipal Government has also allocated a special amount of funds from the tight finances to help and support the construction of infrastructure such as charging piles.
"We must keep a close eye on the progress of Langya. After all, it is our base camp. We must build Langya into a promotional model. How have other surrounding cities done?" Bai Ningyuan continued to ask.
"Although the Shandong Provincial Government has passed the resolution to take Shandong Province as a pilot, the province's attitude is more vague in terms of the promotion efforts of Langya. There is no assistance for basic construction. Everything depends on our own support. According to the funding situation, we can only focus on the construction of Langya. The purpose is to create a sample and typical case for the outside world, just like Mr. Bai said, "to create a model and typical case for displaying it to the outside world. Therefore, in other cities outside Langya, we can only provide simple financial support and require dealers to complete it.
Later, when it comes to charging, it depends more on consumer families to charge directly at night. As for the idle funds, all of them will be invested in the construction of the expressway fast charging network. It is expected that by May this year, the construction of high-speed charging piles in the service areas of several important transportation hubs such as Langya and Quanqin Expressway in the province will be completed to ensure the long-distance endurance of electric vehicles." Jia Yangwen still said to Bai Ningyuan without hesitation. This simply made Sun Ying nod slightly. It can be seen that during this period, Jia Yangwen has indeed put a lot of effort and energy into this project.
"We should be glad that Shandong Province can pass this pilot resolution so that our products can be 'legitimate and reasonable'. After all, according to laws and regulations, products like ours can definitely be considered motor vehicles, and motor vehicles that have not passed the new car announcement cannot be put on the road, so we cannot expect more. These construction problems should be solved slowly. After all, Rome City was not built in one day, and this vigorous promotion of electric vehicles is not something that can be achieved overnight." Bai Ningyuan said to Jia Yangwen with consolation.
Although he was anxious and wanted to fully expand this industry at once, he also knew that being anxious could not solve the problem, especially new industries like this, which require step by step to achieve prosperity. During this period, various national policies must be coordinated to implement and promote.
"Okay, although the dealers' stores have not been upgraded yet, since the products have been put into use, let them carry out the early publicity work. If you have nothing to do, let their employees drive their cars on the road and do promotion. After all, our products are still very cool in terms of visual effects? It's not a good sales strategy in the store. This matter is emphasized at the dealer meeting. By the way, I just say it's what I mean. This year, the dealer with the highest sales volume exceeds 200 and I will give him a falcon out of my own pocket..."
When talking, Bai Ningyuan looked generous and never stingy with those who could create value and profit for him...
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