Chapter 1035 Planning for the Spring Festival Gala
"Boss, I think, should I start with the mobile payment and play this card in advance?"
After hesitating for a while, Yan Banlei asked Bai Ningyuan gently in a negotiated tone.
When she was in charge of Lefu, she had a deep exchange with Bai Ningyuan about Lefu's future development strategy and was still very clear about some of the key points of Lefu's development.
"No, it's not the time yet!"
After hearing Yan Banlei's words, Bai Ningyuan refused almost without thinking.
In Yan Banlei's gaze, Bai Ningyuan said with a slightly frown: "From the launch of lophone last year to the present, the sales of lophones around the world are growing at an extremely high rate, which is a miracle in the industry, but we have to admit that the rise of Letong is still too short and the mass base is too weak. This is still global sales. If domestic sales are only taken out, there will be even fewer. In terms of mobile payment, smartphones are the most basic carriers and tools. Now smartphones are in China.
The popularity rate is too low. Smart systems like Saipan are very inconvenient in actual operation due to system settings and styles, and the user experience is relatively poor. This is destined that Saipan, which accounts for more than 80% of domestic smartphones, cannot become a carrier of mobile payment. In this case, forcibly promoting mobile payment will not achieve a good effect. The so-called genius who leads the world is a stance, and the straitor who leads the world is a madman. The concept of too innovative often easily dies prematurely..."
In fact, since the establishment of Lefu alone this year, almost the entire Lo International has been paving the way for Lefu. There is no need to mention the cooperation with Su Ning and Jingdong. The payment systems of all its websites can be seen by connecting them with Lefu. The efforts to promote Lefu, and after the launch of Lophones, the fingerprint recognition system equipped on the high-end version has laid the groundwork for the next step of the development of mobile payment.
But even though we have done so much, mobile payment is still not the protagonist of this era, because the conditions suitable for it are far from reaching.
Although Bai Ningyuan wants to promote Lefu quickly than anyone else, he also knows that mobile payment is not a card that should be played now.
Hearing Bai Ningyuan's words, Yan Banlei couldn't help but pursed her lips, and she didn't make a sound for a long time.
Obviously, she also knew that she was a little anxious.
"Don't be discouraged. Lefu may indeed have many difficulties now, but as long as you persist step by step, you will definitely achieve good results in three or five years. After all, no matter what you do, it will not be achieved overnight!" Bai Ningyuan's voice slowed down and he said comfortingly to Yan Banlei.
Although Yan Banlei achieved considerable results with her own relationships and strength when she was at Chunyu Capital, and this girl with a good background has a decisive nature that many people do not have, many times, such people with a "strong woman" personality have too high requirements for themselves, and once they do not achieve the results they expected, the frustration will be stronger.
Bai Ningyuan was anxious, but he could not convey this eagerness to his subordinates. After all, there is a very famous idiom called haste but not achievement.
"Hmph, it's really not convincing if you say such words!" After hearing Bai Ningyuan's words, Yan Banlei's originally depressed mood seemed to have improved a lot suddenly, and she still had the intention to complain to Bai Ningyuan.
In her opinion, one is like a cheating person, and in a short time he has gained a huge amount of wealth that countless people can't reach in their entire lives. Now he is talking to others, "Success cannot be achieved overnight." With his own example, where can anyone believe such preaching? Or even he believes it himself?
No one knows that Bai Ningyuan is a reborn person with memories of his previous life. His success comes from the information in his previous life. In fact, in his previous life, he was just a mediocre writer.
"Okay, don't bother with this topic. If you want to promote Lefu, you still have to think of other ways. Mobile payment will have to wait at least another five years." Bai Ningyuan did not care about Yan Banlei's joke, but instead gave this topic to the final conclusion.
"Then find a way to expand the influence of the orchestra now. After all, the orchestra is the only independent e-commerce platform in our company, with its main O2O model. Compared with others, it is a market within the group that has huge potential for the promotion of Lefu." Yan Banlei thought for a while and suggested to Bai Ningyuan.
Of course, whether it is Bai Ningyuan or Yan Banlei, they all know that this potential is huge, but it is just relative.
After all, compared with Taobao's c2c model, it still has quite limitations.
"Yes, your idea is very correct, so starting tomorrow, the group will increase its investment in the orchestra, support the orchestra to further develop, and expand more user groups. At the same time, it will promote Lefu to those small-scale merchants to occupy this market first." After Bai Ningyuan thought about it, he affirmed Yan Banlei's idea.
However, relying solely on the band, the effect began to be a bit unsatisfactory. Bai Ningyuan also understood this and Yan Banlei also knew it, but both of them were tacit and no one could explain it.
"It's the end of the year now, and the only hot factors that can be used in the near future are related to the New Year. I want to hold an event to bind Lefu and the New Year factors and promote it to everyone today. Not to mention how many new users it can affect, at least it must promote Lefu's popularity, and it's best to drive a wave of craze!" Yan Banlei tilted his head, showed his eyebrows and frowned, and looked like he was trying hard to think.
Hearing Yan Banlei's words, Bai Ningyuan couldn't help but seem to have grasped something in his mind.
There was a flash of inspiration flashing through Bai Ningyuan's mind, and he couldn't help but lower his head and think about it.
"Boss..." Seeing Bai Ningyuan frowning and thinking hard, Yan Banlei couldn't help but show a strange look. Looking at Bai Ningyuan, he opened his mouth and was about to say something.
"Don't talk for now!" But as soon as she spoke, she was interrupted by Bai Ningyuan. Seeing Bai Ningyuan's thoughtful look, Yan Banlei hesitated for a moment, swallowed the words behind, and then looked at Bai Ningyuan with a strange look.
I have to say that Yan Banlei's words still gave Bai Ningyuan a little enlightenment.
The Spring Festival has a special significance for Chinese people, because it is the most lively and festive day of the year in the Chinese tradition. With the continuous improvement of people's living standards, people's demand for the New Year has long surpassed material satisfaction. The emotional demands such as "reunion", "warmth" and "love" are also increasing. From the simple material level, we have emphasized more spiritual demands, which has led to the comprehensive prosperity of culture, commerce, transportation, tourism, telecommunications, finance, and catering industries, forming a unique "Spring Festival economy".
Since Bai Ningyuan was young, the power of the Spring Festival economy has made him remember it fresh, and it has become more and more intense in recent years. So, as Yan Banlei said, can we make good use of this Spring Festival effect, bind Lefu to the Spring Festival, and use the popularity of the Spring Festival to promote it?
And during the spring, where is the most focused time for people?
There is no doubt that CCTV Spring Festival Gala!
Although with the advent of the Internet era, various new celebrations have appeared in people's vision, in the past two years, various satellite TV stations will hold their own Spring Festival Gala to challenge CCTV's monopoly position on this day. Not only that, grassroots art such as the online Spring Festival Gala also occupies people's attention more. However, it is undeniable that as the most influential evening party in China, CCTV Spring Festival Gala still has unparalleled influence and attraction on this day.
From 2001 to the present, the ratings of the live broadcast of the Spring Festival Gala exceeded 30% every year, of which the ratings of the Spring Festival Gala in 2004 reached 41.6%. Although the impact of new things and various satellite TV stations has declined in the past two years, it still remains at around 35%.
This is definitely a pretty terrifying number.
So since this, there seems to be no partner that is more suitable than the CCTV Spring Festival Gala. Although it only takes five hours, the advertising effect in these five hours is definitely stronger than the advertising effect of the previous month on weekdays.
Because of this, more and more businesses pay attention to the advertising effect of the Spring Festival Gala, wanting to appear on the advertising stage of the Spring Festival Gala. In order to attract attention and leave a deep impression, these advertisements have become more and more unique in their thoughts.
Especially the advertisement for the zodiac sign of a certain Xiang, which lasts for a minute and is the most tormenting advertisement. It once received more than 86% of its disgust in online polls. However, it is undeniable that at that time, no matter how famous it is, its popularity has definitely reached its peak all at once. Even after several years, people will still involuntarily think of the fear of being polluted by the "twelve zodiac signs".
The more I think about it, the more I feel it makes sense. The inspiration becomes clearer in Bai Ningyuan's mind.
As Yan Banlei was gaze, Bai Ningyuan finally raised his head, then looked at her seriously, and asked in a deep voice: "What do you think we are working with the Spring Festival Gala to promote Lefu?"
Hearing Bai Ningyuan's words, Yan Banlei was stunned, and then she fell into deep thought...
The third update today!
Thank you to the helm leader "Hidden Light Warrior" for his kind reward of 1,000 starting points coins, and bow to thank you!
Chapter completed!