358 More and more strange
Movie fans have been waiting for news about their new work in Star Factory for so long, and the only thing they have been waiting for is a teasing video. However, Wei Shengjin is not as famous as Huang Meiling, nor is there as many topics as she talks about, so this passage did not bring much storm.
Yimao Pictures quickly issued an official statement, saying that the negotiations between the two parties failed and the cooperation was terminated. As for the oral agreement, all of them were left to former manager Zhong Shi.
This leads to Lu Jian looking like he was injected with blood. He was obviously just an ordinary cooperation was terminated. He was not so bitter and deep, and it was inevitable that there would be hype. In addition, the industry's comments on him slowly fell, and it seems that posting videos will do more harm than good.
On the other side, it was full of energy. Wei Shengjin did not take the regular route as expected. The example of "My Fair Lady" is too obvious. Wei Shengjin had long seen that even underage girls were tired of the fixed routine of whining without any illness. There must be something new, so
[The popular writer Gao Huanhuan took on the sequel to "The Lady's Battle" and created "The Gentleman's Battle"!]
Zhong Shi was betting, and Wei Shengjin was also betting. He bet even bigger than Zhong Shi, and he actually activated a writer, who was fully responsible from the screenwriter to the director.
Zhong Shi has Zhong Shi's logic, and Wei Shengjin also has Wei Shengjin's logic.
In the internal meeting, Wei Shengjin used his logic to point out the future development direction for Yimao Film, and he had used this logic to conquer bosses of all sizes.
"Business thinking cannot be behind or ahead of schedule, you must be on the point."
"What are the ideas in the film industry? Great works? Good stories? Special effects? Idols? None of them. The only one eternal idea is, that is, the g points of the most mainstream user group."
"Whoever scratches is accurate will win."
"In the past two years, our Yimao has failed to try to shoot excellent works; he has also failed to follow Huang Meiling to find a user's g-point. Why?"
"Do we have insufficient execution? Or do we have no talent? No technology?"
“None are not.”
"Please see" Wei Shengjin raised his hand, and a series of charts appeared on the screen projection behind him.
"What is the main force that contributes to the movie box office? It is a second-, third- and fourth-tier city, young people under the age of 25, 60% of whom are women, 60% of whom are college or below, and you..." Wei Shengjin scanned the conference room, "You are all graduated from 985, 211 or art colleges, 35% are masters, doctors, and overseas returnees. Why do you think that you know what these box office main force wants?"
"Don't mention the Hollywood system to me. The Hollywood user base is global and mature. They have a complete industrial system, special effects and IP signs. This is simply another dimension. We cannot compete with others' strengths based on our own weaknesses. What we need to pay attention to is the local audience, that is, the audience on the chart behind me. This is our dimension."
"It seems that there is a paradox here." Wei Shengjin pointed to the chart behind him again, "Since we cannot catch the g-points of these customers, we must serve them. Isn't this a contradiction?"
"Yes, contradictory, this is the reason why we failed in two years. Here, I want to propose a subversive concept, which Mr. Lu likes very much."
Twelve big words appeared on the screen behind Wei Shengjin
“Elite provides technology, grassroots provide direction.”
"Indeed, maybe we can never grasp the hearts of mainstream users. Their values are one or another. The content that makes them happy is usually disgusting to us, and the content that makes us excited is disdainful. Therefore, we are not able to serve them from the root."
"So, we can't come. We have to find people with this ability. Only such people know where the g points are for mainstream audiences. Such people must be from grassroots and have the same g points and values as grassroots."
"All these people have little room for play. Why? They are grassroots, without skills, education, resources, and achievements. Who dares to invite such people to be directors?"
"I dare."
"Why dare?"
"Because in our new system of Yimao, such a grassroots director is only responsible for one thing throughout the process and catch the user's g-point."
"As for how to arrange lenses, art, special skills, and technical issues, our elite group will be responsible."
"This is the future strategic elites provide technology and grassroots point out the direction."
"Of course, I can't really bring someone up..." A photo of Gao Huanhuan appeared behind Wei Shengjin. "Gao Huanhuan is a writer who has been tested by the market and is very good at catching mainstream customers. The people who see him are 75%, and young people aged 12-22 also account for 75%, which is highly consistent with the film market data. I know you don't watch him. To be honest, I don't watch him either, complaining without any illness, pretentiousness, and there are many values itchy, exaggerating, and maybe a little disgusting."
"But it doesn't matter. The meaning of our existence is to meet the most urgent needs of the vast majority of customers. Once this is done, the money will naturally be earned."
"Please subvert a concept that movies are not art, no soul, let alone sacred. It is just a product. The only function of the product is to satisfy customers and satisfy the largest users. If you make a movie, you can make five dollars and an ordinary courier. You can make five dollars. But the user scales of the two are completely different. So even if you let Lu choose, he will never consider himself. He will serve the people, give up himself, and meet the needs of the vast majority of people."
"So, please cooperate with director Gao Huanhuan in the second half of the year. It doesn't matter if he doesn't make movies. He just needs to tell us the plot, emotions and effects he wants. We will achieve it. Please work together to seize the last opportunity to start the Yimao's turnaround, and sell this product comfortably to those in need."
...
"It's amazing." In the conference room, Wade closed the computer, and he didn't know how to get the conference video.
"Well..." Lu Jian could not refute this logic. From the capital level, it was impeccable.
Only Zhong Shi frowned: "Does a writer understand the language of the camera when he wants to be a director?"
Wade raised his hand and said, "He doesn't need to understand. Gao Huanhuan is better than all professional directors in terms of catching user g points. I have read his books. He can capture the hearts of some people with exaggerated and gorgeous words and incomprehensible plots. His is like a high-frequency vibrator. He can pick it up at any time and get a short, flat and fast intracranial orgasm."
Chapter completed!