Chapter 97: There are wolves before and tigers after(1/2)
Outside the store of Sagitar Trading San Francisco Branch, a black Ford car parked across the street. In the car were middle-aged men wearing gray coats. They had been here since early, and then stuffed a pile of coins into the automatic parking toller, and then they had been parked here.
When the door of the store opened and officially started business, the slightly fat middle-aged man sitting in the passenger seat and facing the door of the store raised a telescope and stared at everyone entering and leaving the store.
In the camera, the first customer ran out happily holding the unopened tape recorder, with an uncontrollable smile on his face.
"One!" The slightly fat middle-aged man calmly spit out a word.
Next to him, another man in gray immediately pressed the calculator in front of him and stopped immediately.
Several more people laughed and said, and walked out of the store and saw that they were all in groups.
"Two!"
With the help of professional qualities, the telescope did not stay on their faces, but quickly swept the packaging box they were holding.
These teenagers probably bought it together, but the five of them only carried two portable tape recorders.
Another man in gray had no expression on his face and pressed his finger twice.
"One!"
"Santai! Children are so rich nowadays. I remember that I only had five dollars in pocket money every week. If I wanted to buy a basketball, I would ask my mother to give it to me!"
The man in gray, holding a telescope, calmly counted the spots while complaining.
His companions entered the quantity correctly based on his report and said coldly: "When I was a child, I didn't even have pocket money. I could only afford to go to a gas station to work."
The two of them were chatting while counting.
They are professionals in this industry. Although there are many people entering and leaving the supermarket, their vision will sometimes be blocked. However, the man in gray who counts points always keeps his mind clear. Who has already counted and who has just missed it, knows it in his heart.
The supermarket is open all day, and people come at the middle of the day, so the two of them can't walk away. However, they were prepared for it and brought their own burgers, meat dogs, and coke. Although it was already cold, it was better than hungry.
They didn't drive away until nine o'clock in the evening when the supermarket closed.
The next day, the car appeared opposite the supermarket again, paid enough parking fees, and continued to count.
Ten days later, an investigation report was handed over to Kony Boxter, manager of LHK's product development department.
"A total of 1,058 units were sold in ten days..."
Coney put down this report, and the investigator of this report could only count the retail outlets. In fact, he still had more detailed data, which is the data on the secondary market development of Sagitar Trading, and the source channel is those local sellers who have cooperation with LHK.
Aggregate two data, the San Francisco branch of Sagitar Trading sold a total of 5,000 to 6,000 mobile phone recorders in the past ten days!
In addition to San Francisco, Sagitar Trading also has a New York branch, with a total of about 10,000 units on both sides...
This is just ten days of data.
If maintained, the sales volume will not be less than 30,000 units per month. Then, this is just the United States, not including Europe, Japan, Canada, Australia, Southeast Asia...
All of them are combined, are there 100,000 units?
Coney turned the back of the chair and looked out the window, calculating the data quickly in his mind.
The portable recorder launched by the New Era has a retail price of as low as 299 US dollars and a maximum of 999 US dollars. In fact, the luxury version of the 999 US dollar will not be too high, so the average selling price should be around 400 US dollars.
One hundred thousand units, the total value is 40 million, and the annual turnover reaches 400 million!
A greedy look was cast in Kony's eyes.
The total sales of the recorder industry in the United States last year were more than 9 million units, including desktop recorders, cassette recorders, and car audio. If the global industry is counted, the total number is more than 20 million units, with a total value of more than 14 billion US dollars.
According to the survey, the emergence of portable audio recorders quickly occupied the market for cassette audio recorders, which also had a certain impact on desktop audio recorders.
In the future, this kind of portable recorder is likely to become the mainstream of the market, with a total sales volume of more than 10 million units per year, or even more!
Coney was a little moved.
If it is a million units, the total is only a few hundred million, but if it is a million units, the value of the entire industry will rise to a few billion, or even a hundred billion output value, which is very exciting.
This is enough to attract LHK to get a share of the pie.
But when he thought about it, he was not depressed when he calculated the chips LHK had in it.
LHK is an old recorder manufacturer, whose history can be traced back to 30 or 6 years. From the earliest wire recorders, it began to manufacture and sell recording equipment. After decades of development, after World War II, the company's business scope also expanded to more fields such as amplifiers, audio, speakers, wires, etc., and reached its peak in the 1950s.
However, the good times did not last long.
Since the Japanese purchased the recorder technology, they quickly launched Japanese transistor radios, recorders, and then sold them back to the United States. The Japanese used their cheap labor costs to sweep the US market and defeated local companies to pieces.
Until now, in addition to continuing to stick to high-end Hi-Fi amplifiers, speakers, speakers, cables, the original tape recorder products have almost disappeared. The tape recorders sold on the market are now all Japanese products, Sanyo, Mitsubishi, and Yamaha...
LHK is no exception.
It is true that the equipment it produces is very high-end and expensive. A power amplifier costs thousands or even tens of thousands of dollars, and a pair of speakers costs tens of thousands or hundreds of thousands of dollars. However, this kind of business is still too few, and one order may not be sold in a week.
In fact, LHK no longer has its own recorder production line.
It was really a torment to see that a huge piece of fat meat could not be eaten.
Coney held his hands, pursed his lips and pondered for a while, then suddenly stood up from the chair, left the office, and came downstairs.
He didn't try to knock on the door. It was a soundproof door of Baomu, and he wouldn't hear it even if he knocked inside.
As soon as he opened the door, the melodious music surrounded him. Several testers inside were listening carefully, with an intoxicated look on their faces.
"Hey, Andy..."
"Shh!"
As soon as Kony opened his mouth, everyone in the room raised their fingers and shrewd at him, signaling him to keep him quiet and to close the door so that the outside world would not be disturbed.
He shrugged and gently closed the door.
He is not a listener and does not have particularly strong discernmental skills. However, after working in a recording equipment company for so many years, he also knew that the person playing was the Italian composer and violinist Vivaldi, and his masterpiece "Four Seasons".
This is naturally not the staff who are lazy, on the contrary, this is their job.
This is the vocal listening room of LHK, which is specially used to conduct actual testing of companies and external equipment.
At this moment, a recorder was placed on the test bench.
When Coney looked at the unique handle, he knew that this was the portable recorder bought by the company and handed it to the vocal room for data testing.
However, this recorder is much larger than the portable recorder in the music video and advertisement. The recorder is black overall, and the frosted surface looks deep tones, while the bright silver metal strips give the recorder a science fiction color, making it more elegant and elegant.
This is a luxury version of the handheld recording launched by the New Era.
It is called a portable, but its size is not much smaller than a desktop speaker. It can be said to be a combination speaker. The top layer is a record player, the second layer is a radio, the third layer is a balance, the fourth layer is a power amplifier, and the fifth layer is a recording booth.
It costs $999!
In order to test the quality of competitors' recording equipment, LHK also contributed nearly two thousand dollars to their sales.
Koenie couldn't disturb their work, so he just sat beside him bored and it sounded quiet.
With his unprofessional listening, he felt that this recorder was effective, and his music resolution and explosive power were excellent.
Even, he had the illusion of smelling the rosin when playing the violin!
The so-called rosin smell actually refers to the small-pitched bow, which is a little noise caused by the edges when the bow strings come into contact. Speaking of which, this is actually a kind of noise, which makes the discrimination of the human ear naturally occur due to this environmental noise, as if you smell the layer of rosin smell applied on the violin.
He was shocked!
This is a basic characteristic that only high-end desktop audio has!
A recorder that costs less than 1,000 yuan can actually make him, as an outsider, hear the smell of rosin. This is terrible.
If all the recorders sold in the new era had this sound quality, they had thousands of amplifiers, and how could they sell them?
The music stopped and came to an end.
Koenie couldn't wait and asked anxiously: "Is this the new era ST140?" Although he clearly saw that the mobile phone recorder was being tested, he still asked in disbelief, and he really couldn't accept the result.
"yes!"
The tester replied with a serious expression and handed him a test data form.
Coney hurriedly received the hand and quickly browsed it. There was too much data inside. He just skipped by, turned straight to the key data, and then exclaimed in surprise.
"Frequency response range: 20~20kHZ, positive and negative difference zero point five? So high!"
The audio signals that the human ear can receive are located between twenty Hz and twenty kilohertz. In fact, many people cannot reach such a wide listening frequency. Therefore, as long as the playback effect of a playback device reaches this interval, it basically meets all the audio signals that the human ear needs to hear, that is, the signal is not missing.
This is what Hi-Fi means.
The positive and negative errors represent the stability during the audio playback process. Whether an audio device is good or not is also critical.
Compared with a device with a positive and negative error of 50~16kHZ and a positive and negative error of 0.5, although the former has a high frequency response width, the actual listening quality is not as good as the latter.
On this test form, both data have reached a very high level, which has surprised Koenig.
He continued to look at another important data, signal-to-noise ratio.
The signal-to-noise ratio refers to the ratio between the various noises generated by the device and the signal level, which is usually marked by db. The signal-to-noise ratio is the greater the better. Currently, the highest-end audio, amplifier, and signal-to-noise ratio of LHK can reach 98.
Here, he breathed a sigh of relief, the test data of ST140 is 89db.
But he only put down his snacks a little, and his face immediately became serious.
This value is already amazing. According to the high-fidelity standard set in 1973, as long as it reaches 85, it is considered high-fidelity, and 89 is close to the level of a top record player.
"This is the test data played with the recording booth..."
To be continued...