Leaving the office, Li Ang returned to his seat, handed over the remaining work to Xiao Wang, and after talking to Minister Song, he left the company directly.

The place where Li Ang lives is not far from the company, and there is no need to take any transportation, and it only takes fifteen minutes to walk.

There are many Internet companies in the high-tech development zone, and there are tens of thousands of Internet-related practitioners, most of which are commonly known as IT dogs, and can also be barely called high-tech talents.

The district has certain policy preferences for these high-tech enterprises. Not only is the infrastructure here complete, but two pieces of land have been allocated to build public low-rent housing in two communities to provide some technical talents to live in.

Both communities are not big, and the number of low-rent housing is limited, so of course it is impossible to supply it to everyone.

Fortunately, Tiansheng Electronics Entertainment Company is on the list of key support companies in the district, and Tiansheng’s employees are qualified to rent these low-rent houses.

Li Ang is renting a youth apartment in one of the communities.

The apartment he rented is not big, with one bedroom, one living room and one bathroom, only 35 square meters. Although the house is small, it is completely enough for a single dog like Li Ang.

Moreover, the rent here is low, and the company also has housing subsidies. Li Ang only needs to pay 500 yuan of rent per month, and the water and electricity grid fee is no more than 1,000 yuan. In a big city like Pengcheng, such living costs can be considered bottomed out.

After a meeting for a whole morning, it was almost noon when Li Ang returned home.

After taking a shower and changing into a casual and loose dress, he went downstairs and came to a snack street outside the east gate of the community.

Snack Street is located in the middle of several office buildings and the two low-rent communities. The business has always been very good. Nixian snacks, ramen, braised chicken and rice... everything is available.

It was the meal time, and the streets were bustling with migrant workers or red, yellow and blue food deliverymen coming to eat everywhere.

After eating a meal of boneless braised chicken to fill my stomach, and buying half a dozen canned beers from the convenience store next to it, Li Ang came to a small park behind the community.

The small park is built against the lake, with streams of water and flowing wine, dense trees and lush grass. Although it is not big, the scenery is very beautiful and it is a rare place to rest and tranquility in the high-tech development zone.

Since the small park is very close to the two low-rent communities, Li Ang often comes to run, exercise, breathe fresh air, etc.

Today is a weekday, and there are not many people in the park. I found a bench in a remote corner by the lake and sat down. I opened a beer. Li Ang was drinking while quietly thinking about the direction of the future.

It is true that he took back the resignation report, but it was not because he was moved by Manager Liu's words and gave up the idea of ​​resigning. He did this just because Manager Liu treats everyone well on weekdays and sincerely speaks to him for most of the day, so he just gives him a certain respect. By Monday, Li Ang will still submit his resignation report again and officially resign.

To be honest, Li Ang also has a certain relationship with Tiansheng Company. He entered Tiansheng as soon as he graduated from college. He has been working until now and has been working for five or six years. Although Tiansheng is just a typical game company that makes money-making online games, its treatment is first-class in the industry, including five insurances and one fund, various benefits, irregular monthly bonuses, generous year-end bonuses...everything is worth the loss of the dead college student who just graduated.

In addition to being occasionally bullied by the Operations Department and being frustrated, Li Ang couldn't pick any of it in terms of salary and benefits.

However, Li Ang decided to resign as an independent game producer to develop niche, non-likable, and non-popular independent games.

Because he was tired of planning the same online games that cost money, tired of racking his brains to design the system that cost money every day, tired of designing games just to earn more money, and tired of the impetuousness and debauchery in the entire game industry now.

The systems and gameplay in the game should have been born to make the game more fun, right?

But this is not the case in reality.

Now the entire game industry is developing rapidly, especially after the popularization of smartphones, mobile games are rising, and they are even more prosperous. In addition, China's huge demographic dividend and vast development prospects have led to a large number of hot money influx, and the impetuousness in the industry is becoming more and more employed, and there are more and more people, and the overall atmosphere of the game industry is becoming more and more eager for quick success and instant benefits, hypocrisy and exaggerated.

For example, Minister Zhou of the game operation department of Tiansheng Company was originally engaged in health products marketing. Later, the health products industry bubble burst and business plummeted. A large number of small health products factories went bankrupt, and Minister Zhou went bankrupt and became unemployed. Later, the house was taken away by the court, and his wife divorced him. He brought his son to Pengcheng alone to make a fuss.

After all, he was from the marketing of health products, with a sharp mind and a very eloquent style. By chance, he entered Tiansheng Game Company, entered the game customer service department, and became an ordinary telephone customer service.

Everyone knows that they act as a trash can for players to vent their emotions. Only a small number of players can calmly explain their demands. Most players who call the customer service hotline are irrational. They forgot to scold customer service after their account password, were deceived by scammers, stolen by the account, recharged by the wrong recharge, scolded by the customer service, scolded by the customer service after the game was unable to log in, scolded by the customer service after the game was blocked, scolded by the customer service after the game was bought incorrectly...

In a sense, the experience of game customer service is much more miserable than game planning. After all, the person who scolds the planner cannot find a channel and can only curse in forums, QQ groups, and games. Customer service often starts to be criticized when the phone is connected.

The game customer service itself has limited permissions for game operation, so it can only solve some small problems. Except for those high-consumption players who spend a lot of money, other players with zero or low-consumption will only be worn out in comfort, transfers, and formulaic responses again and again, and finally left unresolved. Their demands cannot even be sent to the Technology Department, and they are strangled in the cradle. After all, in the boss's opinion, the Technology Department is so busy working every day, and it is too late to spend updating and developing games. How can I have time to serve these "no economic value" players?

Minister Zhou has been in this position that has been criticized for many years, but he is different from other customer service employees who are just a little by little. He can ask questions, buy books, communicate with players, and take notes... After seven or eight thick notes, he grew from a rookie who knows nothing about the game industry to an "industry elite".

After another chance, he was attracted by Superintendent Liu and transferred to the Operations Department.

He also worked the same way in the operation department. He would establish good relationships with his colleagues, go to the planning department and the technical department to communicate, flatter the leaders, personally enter the game as a tutor to promote consumption, use voice changers to change the sound and pretend to be a woman and sneak into the rich guild, and patiently analyze the consumption psychology of these rich tyrants... One successful, money-losing plan, he made the event case, and was passed and executed by the meeting, and finally achieved success.

In less than three years, he became the director of the game operation department. He became the most capable general under Manager Liu, the most popular existence in the company, and was even more frugal in various bonuses and rewards. He also paid the down payment, bought a house, married a young and beautiful female college student in a place like Pengcheng, and reached the peak of his life.

Minister Zhou is naturally a very hardworking person. The fact that he can achieve his current achievements is entirely based on his own abilities. Moreover, he is not only hardworking, but also very smart, firm willful, and has a strong execution ability. He also knows exactly what he wants. If such a person fails, who will succeed?

To be honest, Li Ang admires him very much. However, Li Ang is not willing to be a person like him.

Because he could see that Minister Zhou did not like games. Whether it was computer games or mobile games, for Minister Zhou, it was no different from the health products he had made before, it was just a product that could make money.

What he considered more was just how to sell these products and sell them more. Just as he rarely considered whether the health products in his home were effective, now he rarely considered how to make the game more fun, attract players more, and gain more praise from players.

In his opinion, a game is nothing more than a one-and-a-half to two years of life. He will only consider how to make high-consumption players spend more money and make more profits for the company during this period. Instead, he will not consider how to extend the life of the game and how to retain low-consumption and zero-consumption players.

What should I do if a player is cheated out of money-scapping activities? What should I do if the server turns into a ghost server? What should I do if the player scolds the game?

He wouldn't consider these issues. If there are fewer people, just join the server. If you are vacant, open a new area. There will always be people who don't know the truth, or if you play games for the first time, you can still make another profit with the money-looting activities when opening the server. Why not do it?

He thought so, and the leaders above were similar. They saw profits, those rising curves and incremental numbers in the performance reports.

Bosses invest money in order to make money. After all, it is better to have a little interest in the bank or other high-risk projects. The investment risk in the game industry is small, the returns are large, and the results are also faster. As for whether the game itself can last long, who cares about it? Isn’t it good to make money quickly?

Therefore, most bosses and investors now would rather spend more than 100,000 or 200,000 to invite the so-called "famous marketing experts" and "consumer psychology experts" to give lectures to employees than invest money in server optimization. They would rather spend hundreds or even tens of millions to buy a so-called "big IP" than invest much in the development of the game itself.

Anyway, the general framework of the game of cheating money is just like that. Buy an IP, change it, and do a new artwork again. It will be a brand new game and can make a fortune. Moreover, there are "dealers in the game industry" like Superintendent Liu to hold the rudder for them, and "industry elites" like Minister Zhou to charge for them. What are the bosses who have to worry about?

The same is true for most employees. As long as they have good salary and are well paid, what are they doing? For them, doing online games with money is not essentially different from doing other jobs. They are just a means of making a living.

Work is work, dreams are dreams, and making a living is making a living. Most people are very clear. They do online games for money when they go to work, and they can go home to play new 3A masterpieces abroad after work. Isn’t that good?

After all, the current environment is like this. Making money-lotting online games can support your family, with little risk and a guaranteed income from drought and flood. To make independent games, the risk of stand-alone games is too high, and you won’t make much money if you succeed. If you fail, you can only go bankrupt and eat dirt. Why take this risk?

But Li Ang is different from these people. He loves games and loves them to the core.
Chapter completed!