Yes, let's try it first.

Most other countries, led by Europe and the United States, are very alert to the Good Dream Helmet, and have even slandered and slandered the helmets through various channels.

For example, various interview programs invite some famous celebrities to talk about their views on the Good Dream Helmet. Of course, most celebrities will express their concerns about the Good Dream Helmet. Such as peeping into memory, controlling the brain, destroying will, affecting health, and the big conspiracy of the Red Country. Even if a few people who refute, those who are optimistic about the Helmet will try every means to refute them in the show, so that their reasons for optimizing the Helmet are not valid.

For example, when shooting some big-scale science fiction movies, the subject matter is a conspiracy such as an unknown organization in the future world controlling all human beings through virtual reality devices and making others their slaves. There are even some characters controlled by devices and killing friends and relatives. Of course, the ending is that the protagonist sees through the conspiracy, shows his power, and destroys this evil organization.

For example, it would be released, either openly or secretly, saying that the country's virtual reality equipment is also being developed, and the development process is very smooth. The equipment of our home is safe and transparent, so that everyone can clearly know the operating principle of the equipment, which is different from the strange helmet in China that is mysterious, mysterious, and in a foggy way, you can know that virtual reality cannot be realized by just dismantling it.

...

Public opinion has always been a very powerful thing, especially with the support of big capital and national power, which is even more overwhelming. Therefore, except for China and several small countries with close ties, other countries' public opinion on the Good Dream Helmet is almost one-sided.

Under the demonization of the bombardment of various public opinion channels by TV, newspapers, radio, the Internet..., most foreigners believe that the principle of the good dream helmet is not a good thing. There must be a huge conspiracy behind it, and it is safest not to use a helmet.

Since the public opinion situation is not good, we must first conduct public opinion public relations to change the image of the good dream helmet in the hearts of these people.

Public opinion and public relations have always been a profound science.

From a strategic perspective, public opinion and public relations are divided into two types. One is to conduct active public relations before the public opinion situation occurs and guide public opinion. The other is to conduct passive public relations after the public opinion situation occurs and reverse public opinion.

Here we have to mention two famous Internet companies in China, Penguin and Pig Farm. They are typical representatives of these two models.

Pig farms are typical representatives of active public relations. The most commonly used public relations strategy in their family is to take public relations first before the public opinion situation occurs, send a large number of naval troops to set the pace for themselves, and take the lead in bringing up the rhythm of public opinion, giving others a preconceived impression, and using the advantage of first-mover and numerical numbers to suppress negative public opinion.

The most famous example is "Yin and Yang Master". As soon as the game was launched, the water army in the pig farm began to set up the rhythm, with various "I drew SSR", "I spent 10,000 yuan but didn't get it", "Hahaha, I didn't spend a penny, I drew two", "We non-generals don't like talking to you Europeans", "The picture is so exquisite, the young lady wants to lick it"... and so on.

The first and most of the time players see in various public opinion channels are the public opinion that is conducive to the promotion and dissemination of this game. Negative public opinion such as "the gameplay is completely copied from "The Demon Summoning", "the gameplay is too hearty and it is too hard to play", "the character growth line is too long, and the game is too cheated" has been suppressed, making it difficult for most people to see and pay attention to.

Of course, in addition to proactive public opinion and public relations for their own products, pig farms also like to proactive public opinion and public relations for competitors of their own products to set the pace.

For example, the game of Chicken Eating Battle Royale became popular, and various battle royale mobile games were launched one after another. The first one was the rice company "Rice Gunfight". Before the game was launched, the pig farm began to set the pace for the competitors of its own products, "completely crazier computer chicken-eating games", "game materials plagiarize", "game feel bad", "game gameplay is basically copied", "exactly the same as the chicken-eating game map"... and so on, trying every means to smear.

But when the same type of product of my family, almost every difference is released, and the Terminator Judgment Day comes out, it once again leads the rhythm of my family, such as "eating chicken on mobile phones is fun", "it's much more convenient than eating chicken on computers", "it's much better than other chicken-eating mobile games", "vans are advanced", "goodd brand airplanes, I'll send you to death" and so on, overwhelming, suppressing all the other remarks that say bad things about games.

I believe that when the Penguin's chicken-eating mobile game comes out, the pig farm will adopt the same strategy, such as imitating Kong Yiji and writing some articles that penguins copy and attract attention.

In fact, these chicken-eating mobile games are all birds of a feather, and they are almost the same, but because of this active public relations strategy, the two models in the pig farm have much better reputation and attract more players.

The typical example of passive public relations is Penguin. Penguin has a big family and a big business, with terrifying traffic QQ and Weixin. No matter what game it plays, you can basically make money, and even sell it well, making a lot of money. You are used to being smooth sailing, so you are not too concerned about public relations.

Generally, only when something happens and public opinion is not good for you, then you will find ways to suppress and guide public opinion. But how can you wait at that time?

Just like the battle with 360 that year, the "we made a difficult decision" that became a meme, allowing users to choose only one of QQ and 360, which is a typical example of failure in public relations.

This is a big mistake made by being beaten in the public opinion war. Forgetting to put the subject and user who guide public opinion in the most comfortable place and pull them all in. Of course, there is no invincible reason.

But even so, until now, Penguin is not very concerned about its own game public opinion and public relations. It does not know how to guide public opinion in advance and lead the rhythm in advance. It is not outstanding enough when doing things. It is more brutal and rude. As a result, it is often caught by its competitors and has been hurt by its pain. After years of continuous blackmail, it naturally has a bad reputation and has become synonymous with "plagiarism" and "poaching money".

In fact, how many of the games in the pig farm are not "plagiarized" or "cheating money"?

The big reason why the two companies have such a big difference in reputation is the difference in public opinion and public relations strategies.
Chapter completed!