Chapter 711 Fight for
Luo Li came to Xu Fenglou's office. Xu Fenglou sent the secretary out and asked Luo Li to sit down. Xu Fenglou asked: "I don't understand the way of business, but whether it is business or politics, it is people-oriented, especially when doing business, harmony makes money. This is an old saying, and it naturally makes sense. Now you put Xiaoqingshan Drinking Water Co., Ltd. on the fire, is this fire burning a little vigorously?"
As Luo Li's guide, Xu Fenglou always pays attention to the dynamics of the enterprises under Luo Li's name. Xiaoqingshan Mineral Water is a key enterprise supported by the city. It can be said that it is the largest private enterprise project launched by Fengyuan City in recent years. It is a large company across the country. He cannot be a little vague.
Luo Li smiled and said, "Uncle Xu, what you said is right, and it is also right for harmony to make money, but what Xiaoqingshan Mineral Water needs to do now is to re-establish standards in the drinking water industry, and it is inevitable to make enemies.
I am not afraid of the enemy. The shopping mall is like a battlefield. Either you die or I die. There is no kindness in this kind of war. Be kind to the enemy is cruelty to oneself.
We have no possibility of retreating, just do it!"
Xu Fenglou smiled bitterly and said, "You boy, you have always been this kind of nature. If you don't make a few enemies, you won't be able to do it now. Now, all the drinking water manufacturers in China have offended you. Even if there are too many lice, you can't bite people, but are you busy with so many lice? Do you have three heads and six arms? You should beg for blessings!"
Luo Li smiled and said, "Uncle Xu, I'm not afraid of trouble. If they want to fight, then fight. But, I came here for help this time!"
"What does it mean? Don't make any decisions. The zhèngfu department will never participate in your business. I don't care if you make a human head like a pig head. Don't think about seeking political help here!"
Luo Li smiled and said, "Uncle Xu, before I could say this, you can just push it out, don't bring such a thing!"
"Seldom get close to each other, each line has its own rules, don't think about playing the piano!"
"Uncle Xu, you're overthinking. Am I a person like that? I have always been upright. When have I relied on external forces? They want to fight and have really done it. I've never been afraid of anyone."
"Don't brag, speak human words!" Xu Fenglou said angrily.
Luo Li smiled and said, "Uncle Xu, Xiaoqingshan drinking water has the upper hand now in this battle between the domestic drinking water industry. Although the mineral water we produce is 50 cents more than the pure water from other manufacturers, it has been sold out. What does this mean? It means that Xiaoqingshan mineral water has already stood up.
Our advertising and our publicity have played a huge role. It is only a matter of time before Xiaoqingshan Drinking Water leads the domestic drinking water industry standards in the future. The only thing we lack now is,
money!"
Luo Li went straight in with one shot!
Xu Fenglou patted his forehead and said, "Is there still a shortage of money? You cashed out 300 million yuan from the land you won by Nalan Ruyan's bet. With Luo Ji's output value output, working capital, and bank loans, you have no less than 500 million yuan. Is this much money not enough for you?"
Luo Li smiled and said, "Uncle Xu, don't worry, let me tell you that money is the most unavoidable. If you have one hundred yuan, you have one hundred yuan in your flowering method. If you have one thousand yuan, you have one thousand yuan in your flowering method. If you have five hundred million yuan, you will naturally have five hundred million yuan in your flowering method."
Xu Fenglou said: "Stop talking nonsense, where did you spend so much money?"
Luo Li said with a smile: "Uncle Xu, Master Luo's beef noodles alone have invested more than 100 million in the five major cities, and the subsequent investment has been added to 50 million.
The further expansion of Master Luo’s instant noodles and Luoji’s peripheral products was another 100 million yuan. Luoji hypermarket completed its layout in the entire Beiyuan and invested another 150 million yuan. The investment in Xiaoqingshan Mineral Water Construction Factory and the introduction of German equipment were far more than 100 million yuan. Our one-time investment in advertising expenses on major satellite TV stations was 20 million yuan, and the advertising investment in CCTV was 30 million yuan.
The excess is cash recovered by several branch industries in Luoji. Now Xiaoqingshan Mineral Water is facing the encirclement of the entire industry and the moment of life and death. Uncle Xu, at this time, I won’t ask you whom?”
Luo Li said not all of this. He invested 20 million yuan in Shenzhen Brother Ma in one go. Now he wants to set up an Internet cafe and also needs a lot of money. Luo Li did not tell Xu Fenglou these two investments. There are too many places to use money. Luo Li felt that the more money, the less it felt.
Xu Fenglou frowned and said, "Five hundred million, you will invest everything in it as soon as you change your hands. How much do you need to deal with the encirclement of major manufacturers?"
Luo Li said: "Xiaoqingshan Mineral Water has basically gained an advantage through the advertising effect during this period and the criticism of other manufacturers. What we need to do next is to further expand the market and increase production capacity.
The current production capacity of the mineral water produced by the general factory in Xiaoqingshan Water Source can only meet the capacity of our production capacity in Beijing, Tianjin, East China, and northern regions, so we have no time to take care of it.
Now our water source is only Xiaoqingshan. If we want to complete the national layout, we must establish at least eight water sources. In this way, we can complete the national layout.
My positioning of Xiaoqingshan drinking water is to be aimed at the foreign market.
When I was naming Xiaoqingshan, I named it drinking water, not mineral water, because in the future, we will diversify production, not only limited to the mineral water industry, but involve multiple industries such as carbonated beverages, nǎi products, juices, herbal teas, etc. We are catching up with international drinking water companies such as Coca-Cola."
Xu Fenglou knew that Luo Li had ambitions, but this kid had too much appetite. If he had put it in the past, he might have thought Luo Li was talking nonsense, but now, he could never say such words anymore.
He thought for a while and said, "If you want to use money, you have to find a bank. Now Xiaoqingshan mineral water is very popular. At this time, the bank will take out a loan comprehensively and consider the market and should give a reasonable loan parameter!"
Luo Li said: "The bank is willing to borrow money for us. What I want is policy tilt. The bank cannot get up early without profit. We contacted several banks and were very interested. However, we used the loans for hundreds of millions. The interest alone could crush ordinary small businesses to death.
I want to strive for policies, can Fengyuan reduce certain taxes and fees for Xiaoqingshan drinking water? This can alleviate the great pressure we have to be."
Xu Fenglou said: "In this way, I will go to Mayor Ma and try to lower the tax rate for drinking water in Xiaoqingshan. At the same time, Mayor Ma and I will help you coordinate with the bank and help you get a part of the tax exemption!"
Just as Luo Li was seeking fire support, Zhong Yan said to the senior executives attending the meeting: "Nongfu Spring gave up pure water production and instead produced mineral water, repositioning the market standards of Nongfu Spring!"
"Mr. Zhong"
Chapter completed!