In the study, Li Xiao seriously thought about the feasibility of running a newspaper.

Relying on Chang'an, the sales volume of newspapers should be fine. After all, Li Xiao didn't think about distributing millions of copies at the first time. If more than a thousand copies can be issued in one issue, the cost should be relatively low.

Can you sell a thousand newspapers in Chang'an?

Li Xiao probably can, the key is to be cheap and have content.

Sixteen large editions of newspapers, five or six thousand words, if one thousand copies are guaranteed, then the cost will be at least fifty or sixty cents per copy. If this price is compared with a hand-written book, it is really not worth mentioning, but if it comes to newspapers, it is obviously beyond Li Xiao's psychological expectations.

After all, newspapers in later generations are very cheap.

Otherwise, the newspaper should be printed in the form of a weekly magazine? After all, Li Xiao of the daily magazine does not have the ability to use this. It takes time to print and print, and it also needs to be published. In addition, the biggest difference between printing newspapers and printing books should be the content. The book directly has ready-made content, and it can be corrected, but for newspapers, you have to organize and edit the content yourself.

One magazine a week, one magazine had about 16 pages and about 5,000 words. Li Xiao wrote these two newspaper directions on paper, and finally decided that the distribution market of newspapers was Chang'an and the Jingji area, with the audiences being bureaucrats, aristocrats and scholars from Chang'an.

After establishing the audience, Li Xiao felt that if only fifty cents were sold for one period, it would not be expensive. After all, fifty cents may be a few buckets of corn for ordinary people, and it is a family meal for many days, but for those bureaucrats, this is really nothing.

The key is the content.

It has to be attractive, otherwise, no matter how cheap it is, why should people buy it?

After thinking about it all night, Li Xiao went to Yuse’s Taoist Temple the next day.

"Open the newspaper? Please join me together?" Yuse looked at Li Xiao with two panda eyes and said in surprise.

‘Yes, when publishing newspapers, unlike printing books, we publish newspapers, there will be news and current affairs, court decrees, some poetry, songs, and even geographical experiences. In short, it is to highlight one word, news, and we do news."

The word news is relatively easy to understand.

Tamase is very smart. After a few rounds of his mind, he understood what Li Xiao wanted to do.

"I think after the issue is issued every ten days, the officials in Chang'an will be closed every ten days. We can just issue it at the end of every tenth day, so that everyone can read the newspapers when they have time." Although Yuse felt that Li Xiao's thoughts were new and crazy, she felt that she was in her heart and had a strong urge to follow her to be crazy.

Li Xiao thought about it and nodded. After all, the Tang Dynasty did not have such a common concept of seven days a week. Officials rested on ten days, and the publication of the weekly magazine was indeed more in line with the facts.

"How about registering for Chang'an News?" Tamase said.

Li Xiao found that Yuse's eyes were shining. It was a long time since she saw the light in her eyes.

"Yes, Chang'an News, although this name is a bit more concise, it is quite dignified and generous. I think it's OK."

Therefore, in Yuse's Taoist temple, Li Xiao reached an agreement with Yuse to establish the first newspaper of the Tang Dynasty.

"I have some industries in Chang'an City, so I will go back and choose a house as a place to run newspapers."

"Okay, that's the website of our Chang'an newspaper. How about you be the president and I be the editor-in-chief?" Li Xiao asked.

After asking about the president and editor-in-chief's responsibilities, Tamase shook his head, "I am now a monk. It's not appropriate to be a president or editor-in-chief. I think you will be the president and editor-in-chief. But I can invest money and be a shareholder. Just like your Lanxi Academy, I am also a shareholder."

Li Xiao thought about it and found that Yuse's identity was indeed a bit sensitive. Although if she was willing to serve as the president of the newspaper, there would actually be a propaganda effect of not being spread, she would also face some other problems, especially after growing up.

"That's fine, then as a partner of the newspaper, I will be the president, and I will find someone to be the editor-in-chief and I will be the editor-in-chief myself. Let's recruit some editor-in-chief and reporters."

After some discussion, Changan News has already taken some prototypes.

There are 32 pages in total, but the number of words is no longer 5,000 words, but it is changed to 10,000 words per piece. There are still so many pages, but the larger the sheet of paper also means that the layout has expanded, which is much larger than the Tao Te Ching printed now.

It is also used to make a large version for easy reading, and the binding method of the book pages is still used, which is to conform to everyone's habits and to let everyone collect it. No matter what, paper with words is a very sacred thing these days.

No one would use the newspaper he had read to wipe his butt or wrap things. Since that's the case, it would be a bit more exquisite.

Print and bind newspapers in the form of books, but they are much larger than ordinary books, making it easier to have more content on each page.

As for layout arrangements, the news is still the front page, current news, people's livelihood economy, etc.

Li Xiao even prepared the advertising location.

It is difficult to write a newspaper or not, but it is difficult to say it. The key is to look at how to position it.

After all, there are only tens of thousands of characters. After dividing several major sections, it is just how to fill in the content. There is no need for any special layout design. It is enough to bold and enlarge the title. No matter what, Changan News will become a new epoch-making thing.

The first few pages are current news, and the front pages are of course important news. Li Xiao decided to publish important things happening in the court in each issue. Of course, it cannot be decrypted, but something that the court has made public.

For example, Changsun Wuji and other major resignations before, which is of course a big news. For example, the current court is engaged in the construction of the Daming Palace with work instead of relief, which is also a big news.

In fact, the court itself has such important news. Generally, the court regularly sends some important important court matters to all prefectures and counties in the world through post stations, so that the governors and county magistrates can understand the latest developments of the court and keep up with the situation.

As for the section on people's livelihood economy, Li Xiao believes that he can publish the latest market prices released by the two cities in Chang'an, east and west.

In Taoist Temple, Li Xiao, as the president and editor-in-chief of the newspaper, began to organize the article.

Tamase was also specially hired by Li Xiao as a special author of the newspaper.

"Which news is selected for the front page headline?" Tamase asked.

As the first issue of the newspaper, the first cannon is coming. The first cannon is about to sound. This front page headline is very important. Li Xiao thought for a while, "Xue Rengui and General Su Lie's navy have just returned the news of good news. They have defeated the Baekje people at the foot of the Zhili Mountain in the east of Wuzhen Prefecture, and defeated Juchang, Jutuo and Lie three cities. The passage with Silla has been opened. The Tang Dynasty's Eastern Navy has successfully met with the Silla people in Zhili Mountain. Your Majesty has issued an order to set up the newly seized Juchang and other cities as the Dingfang Governor's office, and Xue Dingfang is still the governor of Wuzhen Governor's office, and Su Lie is the governor of the Dingfang Governor's office."

This is the good news of the Eastern Expedition that had just been sent to Chang'an, and it was a great news. However, for the time being, only a few people in the court had just known it, and many Chang'an officials and civilians were not aware of it, let alone the specific details.

But Li Xiao is a secretary and a minority supervisor, and he is the small number of people who know about it. If he regards this good news as a front-page headline and makes a more detailed report, I believe it will definitely be good.

You can even add a special edition of the geography and customs of the Sanhan Peninsula at the back.

·······

"Sanlang hasn't come back yet?"

Li Zhuang and Wan Niang heard that the west wing was making a fuss again, so she put down the account book and turned to ask Yue Nu. Now Cui Yue Nu is Li Xiao’s house, "Go back to the county lord, and the husband goes to the Taoist temple over there, but he hasn’t come back yet."

Wan Niang nodded and picked up the account book, but she couldn't take it anymore and put it down again.

There is still trouble there.

"Yuenu, go over and say to Cui Erniang and tell her not to make trouble anymore."

"Mr. County Master, I have advised Er Niang many times, but she doesn't listen at all. I heard that I would go on a hunger strike, and she poured all the food delivered to the kitchen."

When Wan Niang heard this, she became more annoyed, so she said, "Since she doesn't eat, then forget it. Don't deliver food today, so you can save waste."

On the other side.

In the princess's Taoist temple, there was a large stack of paper in front of Li Xiao. This was the content of the front page of Chang'an News. Most of the pages had been collected, but Li Xiao also left a page to prepare for some literary serialization.

Although he has specially opened up the pages of poetry, songs and essays, and this issue Li Xiao has specially selected some classic works, he still plans to have another novel serialization.

Although novels are a bit unfavorable these days, after all, the legendary novels of Tang Dynasty began after the mid-Tang Dynasty, but Li Xiao still planned to give it a try.

After all, even if the newspapers are aimed at nobles and nobles, they will still want to see something new.

But what to write?

Romance of the Three Kingdoms or Dream of the Red Chamber, or the West Chamber, Journey to the West?

The novel also includes pure literary novels and popular novels with entertainment nature. The Romance of the Three Kingdoms is good, but Li Xiao is still a little ambitious. As a newly founded newspaper, the newspaper needs to be topical.

To put it simply, you have to know how to hype and focus on current hot topics.

But you can't be too indulgent. After all, this book is not for the common people in the market. If you write a Jin Ping Mei or something, you will have to finish the newspaper.

Li Xiao thought for a long time and felt that the Romance of the Three Kingdoms was good, but it lacked some topicality. He thought of Lou Guandao and the fierce dispute between the Three religions since the Southern and Northern Dynasties.

Thinking about the great work of Lou Guan Dao before, Li Xiao felt that Taoism, which is now more supported by the imperial court, is actually a VIP client.

Maybe you can write a book on the Romance of the Gods?

The content of this book can be said to be huge in length and fantasy. The whole book tells the historical story of the ancient Shang and Zhou war under the guidance of the mythical worldview. It mythized the historical event of King Wu's defeat of Zhou in history, thereby shaping the image of ancient gods and establishing the reputation of mythical heroes. In particular, it created the genealogy of gods, which has always been chaotic, and has a complete system of the path of immortals. The upper level is the path of immortals, the middle level is the path of gods, and the lower level is the path of humans.

Relying on the historical background of Shang's destruction of Zhou Xing, King Wu defeated Zhou as a clue of time and space, from Nuwa's surrender of incense and opening a book to the end of King Wu of Zhou Jifa's enthronement of princes of all countries. Among them, Nezha was in trouble in the sea, Jiang Ziya went down the mountain, King Wen visited the wise, three robberies of the gods, and the fighting formations of all immortals showed the rich imagination of the ancients: flying clouds and fog, calling the wind and rain, moving mountains and seas, sprinkling beans into soldiers, water escape, earth escape, hot wheels, fire spear, etc.

In particular, this book promotes the Taoist tradition and respects Taoism. There is also Buddhism in the book. Among them, the Taoist Rendeng, who has a transcendent status (the ancient Buddha of Randeng, the Buddha before Sakyamuni Buddha, the past Buddha), detains Suns (detains Suns Buddha, one of the seven Buddhas, and has a status equivalent to Sakyamuni Buddha), Taoist Rendeng (Guanyin Bodhisattva), Manjushri Guangfa Tianzun (Manjushri Bodhisattva), and Samantabhadra Real Man (Samantabhadra Bodhisattva) all became disciples of Yuanshi Tianzun, and Taoism was highly respected. Even Guangchengzi, the teacher of Xuanyuan Huangdi, the leader of the Five Emperors, was also ranked among Yuanshi Tianzun.

This is actually equivalent to Lao Tzu transforming the Hu Jing and others in Lou Guan Dao, belittleing Buddhism and admiring Taoism. This is a dispute between Taoism and Buddhism.

Today, the Li Tang Dynasty is the world, and Li Tang respects Taoism more. Although it has not attacked Buddhism, Buddha is indeed not as good as Taoism now.

For Li Xiao, he is actually an atheist himself, but he is a person with faith, but he just does not believe in Buddha.

But, although they don’t believe in God or Buddhism, who made Lou Guandao a big customer now? Even the dry Laozi’s Hu Jing has always been very rare. If I come to this list of gods, I guess Lou Guansect will not be able to support it even if I don’t want to support it?

Although the book "Fengshen Bang" was written in the Ming Dynasty, its earliest prototype can be traced back to the plain language of the Southern Song Dynasty, just like Journey to the West. In fact, these are works that have been passed down by the people for hundreds of years and are constantly reprocessed in art.

This book was written in the Ming Dynasty, and there are inevitably many fatalistic views, such as beauty and women are vixen. However, Li Xiao thinks the whole book is still good. After all, this is a novel with history and myths. It has a certain historical prototype foundation for the Tang people. Especially, it is added to the elements of the Taoist myth that are more respected by the court. I believe it will definitely be popular.

Especially this obvious way of worshiping Taoism and suppressing Buddha will inevitably create explosive points.

If a debate between gods, Taoism and Buddhism starts, it will be so exciting. If the topic is in common, are you still afraid that the newspaper will not be sold?

Yuse was sitting opposite Li Xiao and writing a manuscript, suddenly she found Li Xiao sitting there and smiling very vulgarly.

"What is Sanlang laughing at?"

Li Xiao came to his senses and said seriously, "I thought of a better idea. I want to leave some pages behind the newspaper to serialize the novel."

"Serialized novel?"

"Yes, serialize the Gods List!" Li Xiao smiled and briefly introduced the content of the Gods List to Yuse.

Taking King Wu's defeat of Zhou and the Shang and Zhou Yi Dai as the historical background framework, it describes the gods and immortals in the sky divided into two factions and involved in this struggle, supporting King Wu's sect and helping King Zhou's sect. The two sides fought for treasure sacrifices, and after several battles, King Zhou failed to burn himself, and Jiang Ziya condemned the people who died in battle against both sides to the gods one by one.
Chapter completed!