"Have you heard it? There is actually Zhang Chu's signature book sold on Hanlinxuan!"

"It's normal for them to have autograph books. I remember there was a rumor before that the bookstore was opened after he arrived in Yanjing."

"Why didn't I see it? I just bought his new book "The Lord of the Rings" yesterday. I would have bought it today if I had known it would have been!"

"My heart is hurting, I missed such a good opportunity."

"There is no difference between a signature book and an ordinary book. I read books, and I don't go to read his signature."

"Is there any more now? Otherwise, let's go to the bookstore to take a look?"

Yenching University is actually not big, and the news spread quickly. There are people talking about this online and offline.

Some people buy books for the content of the book. They do not care about the issue of signature or not. These people account for a large proportion of Yan University students and are rational.

In addition, some people are unmoved at all. They don’t buy books without signatures, and they don’t buy books with signatures. They advocate those real works of great men and look down on Zhang Chu’s books at all.

Only a small number of people want to collect signature books, and the opportunity is in front of them, so of course they have to try it!

Fei Weizhi looked at the content that was chatting in the class WeChat group. He whispered to his friend Ran Feibai on the side: "Feibai, when we go to the study room for dinner later, we will go to Hanlinxuan Bookstore to check it out. I heard that there is Zhang Chu's signature book there."

They are not a professional, but because they are both from Xichuan Province and the dormitory is relatively close, they are both singles in freshman year, so they go to self-study or read books together when they have nothing to do.

Ran Feibai frowned and said, "When you receive the news, the signature book will probably be sold out. You should check out the questions. Didn't you say you want to get a first-class scholarship this semester? There are so many theological masters in your class, and you read books written by Zhang Chu every day. Can he get you high scores?"

"You can't say that. It's not a big deal to study and do questions all day long. I read books to relax my nerves. You can't say that, reading Zhang Chu's books is still useful. Our professors will appreciate "The Fifteenth Year of Wanli" next week, and I've finished reading it long ago. Now I'll review it carefully, hoping to get a chance to show on stage, so that my grades will definitely be good!"

"I don't like his books, what do you write?" Ran Feibai shook his head: "In the past, he could write books like "Young Pi". The "Farewell My Concubine" she wrote before was purely a gimmick than the essence, and "The Forest of Norway" was also a bit pretentious. Now, any fantasy novels she wrote are becoming less and less humanistic. It probably fell into the eyes of money."

Fei Weizhi had to argue with reason at this time. He defended himself: "I think he is trying to balance literature and business. If he didn't have the intention in this regard, he would not have to write a book like "The Forest of Norway" after the big hit "Da Vinci Code". Moreover, those book reviewers also recognized his book, saying that it is very literary and that it cannot be felt just because it tells stories about young people. Serious literature determines the height of literature, while popular literature determines the life of literature!"

The book "The Forest of Norway" is indeed easy to make people prejudiced. People who have never read the book think that this is just a pretentious emotion of young people, and many people disdain it.

However, the book reviewers gave a lot of praise, and did not deliberately deny the book or deliberately criticize it.

Ran Feibai didn't want to argue about this issue. He shrugged and reminded: "Don't be excited, don't be excited, this is in the study room. If you like his books, just read it. I just said I don't like it."

Fei Weizhi wanted to recommend Zhang Chu's work, so he put down his pen and began to think about how to do it. Should he also learn to use some salty and sweet slogans like idol stars?

The readers of Yenching University are naturally blessed, and fans in other cities will become much more jealous.

Every time you give benefits, fans can only enjoy them recently. They can only say a few envy, jealousy and hatred on the Internet!

"Why didn't Hanlinxuan come to open a branch here? I also want to support Zhang Chu's side job."

"I won't tell him that Hanlinxuan Bookstore has its own WeChat store. After following, you can place an order on the WeChat store. It seems that you can get free postage for a certain amount. Although there are only ten signature books, it is better than not being able to grab them. It depends on who has a fast hand speed and the Internet speed is faster!"

"Buddhist, I always read Zhang Chu's books on my phone, and then I feel satisfied, so I buy physical books. There are piles of books at home, all of which are new. Every time my mother cleans, she scolds me, saying that I don't read books and buy them often."

"I will get the moon first when I get close to the water! I also want to get into Yan University! But I have to count on my son."

"When will the sequel of "The Lord of the Rings" be released? A gentleman's word is as good as hell. Don't learn "The Ghost Blows the Light"!"

These fans really need to be signed versions, that thing is just used for collection.

For those who don’t like Zhang Chu’s works, some of those two words are contaminating the pages of the book.

...

Zhang Chu never thought that he would cause such an uproar after being cheated by the store manager Zhong Liangping, but he had seen the big storm, and now he could not touch his heart at all.

However, the fans have been paying attention to the sequel to "The Lord of the Rings". He really wants to reveal the relevant content to give fans who are waiting hard a little bit of confidence to continue waiting.

The afternoon class ended calmly, but Zhang Chu did not go home directly, but came to Hanlin Culture Media Company.

"Hello boss!"

"Good afternoon, boss!"

The employees who were working unexpectedly discovered a familiar figure. Boss Zhang, who was difficult to show up once a month, actually appeared!

Zhang Chu nodded at the employees: "Thank you all for your hard work. I brought fruits here. Everyone can eat them separately later. Don't forget to rest even if you work."

As the boss, he had to pay some employee benefits when he came occasionally. He ordered a lot of fruit in the commercial area below and delivered it to his door later.

The office door was closed, and Zhang Chu knocked it twice before pushing it open.

Zhou Kang turned his gaze from the monitor, and he was so surprised!

"Why did you come to the company? Could it be that you remembered the wrong time? Tomorrow is the time for you to meet with the producers of Universal Pictures!"

In his eyes, he probably only comes to the company if he remembers the time wrongly.

However, Zhang Chu shook his head: "I have a good memory. I just came here to take a look after class today. Do you have any good news to tell me now?"

Of course, it is okay for the boss to check the job. Zhou Kang turned the monitor and said with a smile: "I just received the data that Lingying Comics has finally started to make a profit. The sales volume of each issue can be stable at 700,000 to 800,000 copies. Although the advertising fee is relatively small, the promotion of derivatives is still quite large. In April, the total transaction volume of derivatives of all your works reached more than 30 million yuan. Of course, our profit is only a few million yuan, but it still exceeds imagination."

The profits of peripheral products are extremely amazing. Their quality may be exactly the same as other products, but because of the added value of the works, the sales price is much higher!

His book sales are large and his fans are numerous. The derivatives development has already achieved such a high sales volume since it is still in its early stages. It is really amazing!

"Not just that, Warner Bros. has cooperated with HM and launched a series of short-sleeved T-shirts with the theme of "Boys Pi". One of the T-shirts called Life-of-pi is already a hit, and the other one is a big tiger on the chest, which sells well. You also have dividends around the movie, or is this kind of big company that can play and operate."

Hanlin Culture Media has also made cultural shirts, but it is impossible to reach an agreement with world-class fast-moving consumer goods such as HM.

Now it is just the tip of the iceberg. There are so many Hollywood companies, so Hanlin Culture Media only needs to follow behind and drink soup!

This reminded Zhang Chu, "Uncle Zhou, you just happened to help me remember. During the negotiations tomorrow, the higher the dividends around the Lord of the Rings, the better."

In the Hollywood film industry, derivatives income exceeds 70% of the revenue of a movie, while approximately 80% of the revenue from derivatives comes from derivatives.

In a sense, it is not surprising that Hollywood blockbusters have become super-long promotional films that spin-off toys.

In his previous life, Zhang Chu bought a tribal cultural shirt when the movie "World of Warcraft" was released. According to the estimates of the distributor Wanda, the sales of derivatives exceeded 100 million before the movie was released, and soon exceeded 500 million after it was released!

This is just in China. In the United States, the income around movies is so good that it is mouth-watering.

In "Frozen", Princess Elsa's skirt is said to have sold for 3 million pieces, and its revenue is directly over US$450 million.

The classic animation "The Lion King" invested 50 million US dollars, earning more than 700 million US dollars in box office, and sales of peripheral products reached 3 billion!

Therefore, the box office of a movie is not the key to measuring the profitability of a work, but excellent movies are easier to sell peripheral products.

Some high-end derivative toys usually start preparing for production three months before the movie is ready, and it takes nearly half a year before the design work can be completed. A large number of designers design the appearance of the product, especially the sculpting of the characters' faces, trying to truly restore the characters in every detail.

Nowadays, Hollywood movie stars have special regulations when signing filming agreements. If the characters they play in their movies have puppets, they must agree before they can be put into mass production, and they will also share a large amount of profits from the relevant income!

The three magic weapons developed around domestic movies are mobile phone cases, power banks, and keychains, which are not creative at all.

Zhang Chu knew that the derivatives of the "Lord of the Rings" series are not weaker than the box office of the movie. According to New Zealand's official statement, tourists who travel to New Zealand because of this series of movies can generate 3.3 billion New Zealand dollars in annual revenue!

In addition, all kinds of movie props are also crazy about by movie fans. Gandalf's same pipe costs thousands of yuan, and the Baicheng statue with a scale of tens of thousands can be purchased. The helmets, gloves and various weapons involved are also indispensable in every fan collection.

As a die-hard fan, don’t you gather all the action figures from all members of the Ring Expedition?

Of course, this one is only a few hundred dollars, and it will be much more together.

Readers who like chess can also enjoy the Lord of the Rings version of chess, which will definitely not be cheap.

Rivendell is simply a dreamy scene, so is there a sculpture of this scene?

Although Gulu is a bit ugly, it appears in every novel and movie. It can be said to be the iconic character in the Lord of the Rings. Is there a doll statue of its doll?

Is there a set of Frodo Elf Brooch and Cloak?

The brooch only costs more than one hundred dollars. If you find a big brand to cooperate with the cloak, you may even shine in Fashion Week.

What should I do if I want to cos the Elf Princess?

Arwen's clothes were given, and two elves worth fifty dollars worth of elf pointed ears.

If you want to amazed the audience, then the Elf Princess's Twilight Star Necklace is also indispensable. The cheaper ones are artificial gems, and the rich are of course natural crystals.

As long as the movie is popular enough and there are enough fans, nothing can be made into peripherals!

In his previous life, Zhang Chu bought a statue of Smaug when he was not well-off. Unfortunately, his friends who didn't know him said it was the Fire Dragon in "Game of Thrones", which almost made him angry to death.

These surrounding areas range from dozens of dollars to thousands or tens of thousands of dollars. You can’t think they are expensive, you can only say that you are poor!

Bloody reality.

Zhang Chu even thinks that the peripheral products of "The Lord of the Rings" will be more profitable than movies, and the share ratio of this part must not be too low!

I originally thought that "Young Pi" could not get any peripherals, but he signed it here according to Hollywood's usual industry rules, so now I regret it.

The later "Da Vinci Code" has a password cylinder in front, so Zhang Chu paid special attention when signing a contract with Disney.

What he wants to sign now is not a book, but a series, a huge Middle-earth world!

Various cinematic universes are actually different stories under the same worldview. Of course, it is not impossible for the Lord of the Ring to create a Middle-earth world.

The peripheral products are not just for making money, but also to expand the influence of this IP. After receiving the authorization, other brands will naturally promote their own products, which will invisibly turn into strong publicity capabilities.

This is a kind of resource exchange behavior, which will also help companies to films. It is impossible to directly spend tens of millions to do publicity.

Zhou Kang silently wrote this keyword on the mobile phone memo and said, "I have to discuss with Mr. Ye, what is our minimum limit? During negotiations, we ask for a lot of money to pay off the money. There must be a bottom line."

"I think it's 10%, right?" Zhang Chu said tentatively. In fact, he is also a layman, but the contract he signed with Disney before was only 2% of the surrounding area. He thinks this number looks relatively large.

If you hand over the works of ordinary writers to film companies, you have no bargaining power at all, so you can just give them hundreds of thousands of dollars.
Chapter completed!