The film market in Cannes exists in two places. One is to contract a booth on the basement floor of the Movie Palace, and the other is to find a few big hotels opposite the Movie Palace.

The owners, producers, copyright companies, and film sales agents from all over the world decided on the business while drinking coffee here. Only industry insiders can participate in the fun here.

There are also barriers in the copyright trading circle. Without access, resources, and connections, it is difficult to play!

Nowadays, the import and export deficit between Chinese movies is very large. One foreign language film can win two or three billion yuan in box offices. However, the box office of all Chinese-language films exported abroad may not necessarily reach 100 million US dollars in box office.

In the eyes of many film industry insiders, perhaps the overseas box office of "Ghost Blows Out the Light" is not as good as "Farewell My Concubine" and cannot get the film and television copyright of "Farewell My Concubine", so you can buy another work.

To be honest, Yida Pictures has invested heavily in this movie, with excellent film quality and international copyright sales professionals who are good at dancing and packaging and promoting the movie. The pattern and vision are different from previous films!

While other Chinese-language films were still relying solely on publication, holding press conferences, and walking on the red carpets to promote the promotion, Yida Pictures had already rented a venue of 300 people at the Cannes Film Festival and invited all the heads of companies who were interested in buying film copyrights.

In such occasions, there are naturally inevitable stars who come to support the market. Once there are more stars, the number of reporters will increase.

"Then there is Ivan, CEO of the Brazilian Film Distribution Company. The person who chats with him is Martin, the president of the German Constantine Film Group. The one on the side is Christian of the International Film Trust. There are also people from the French SND company, but I don't know them. There are also several companies in Hollywood, such as Sony and Fox searchlights, and some other small companies, such as CBS Pictures, Walltaich Pictures, wild-bunch, etc...."

Zhou Kang revealed the names of these publishers carefully. Many of them were avatars he found from LinkedIn bit by bit. In addition, those who could not find the pictures naturally could not recognize them.

There are large Hollywood companies, small distribution companies in Europe, South America, and Asia. They each have different goals, but without exception, if you want to see the quality of this movie, do you have any selling points?

As for the theme of "Ghost Blows Out the Light", it is obviously more easily accepted in East Asia and Southeast Asia where there is not much cultural barrier between us. The Feng Shui and tombs are still very popular there.

The European and North American markets have cultural barriers to searching dragons and exploring the tombs in this way, especially for such a commercial film with pure Chinese as the protagonist. Moreover, there are many scenes about the Red Guards and breaking the four old ones. The Chinese cannot understand them, let alone foreigners!

However, it also has an advantage. The gimmicks of adventure movies are very good, and there are more and more Chinese people overseas, and this part is also the current audience.

In addition to traditional martial arts action movies, the overseas market of art films is also very good. Now such adventure-themed works may break the barriers between Chinese and Western cultures, allowing viewers who are curious about Chinese culture to experience it in the cinema.

Outside the screening hall, Yida Film specially decorated it, making it look like Jingjue Ancient City. Many viewers outside were taking cameras for shooting.

In order to obtain first-hand news feedback, Yida Pictures’ screening tickets today were given to some interested audiences, so that they could get real feedback and make the entire theater less empty!

Let potential publishers see whether ordinary audiences like the movie or not, and then decide whether to buy it or not.

This is not in China. Even if Yida Pictures wants to find a professional navy, it is not easy to find. Fortunately, there are many fans in Cannes, and even if it is a Chinese film, many people are willing to try it.

Especially in the promotion of movies, they have different publicity models, some of which are promoted from the direction of Chinese traditional culture, and some of the exquisite stills in the movies, such as Jingjue Ancient City, the Nine-Story Demon Tower, etc., which look mysterious.

What makes the audience most willing to enter the theater is another way, focusing on promoting the work written by the same author of "Ghost Blows Out the Light" and the current popular film "Farewell My Concubine"!

For this reason, they did not hesitate to advertise "Boyant Pi" and "Da Vinci Code", because among foreigners, these two works are far more famous than Ghost Blowing the Light and Farewell My Concubine.

Not to mention, this kind of promotional adaptation from novels is really useful. Originally, only some Chinese journalists and film critics got tickets, and they played Zhang Chu's signboard and attracted the attention of the audience with "Farewell My Concubine" and other works!

Since you can't watch "Farewell My Concubine", go and check out another work by this writer.

Under such a mentality, the location of the screening hall was gradually filled, until the last ticket was sent out.

Zhang Chu turned his head and looked at the back seat. It was completely crowded, and there were two white girls sneaking in on the steps.

Among all the audience, yellow-skinned Asians do not account for the majority, only about one-third of them.

"Ivan, what do you think of this movie? Are you interested in buying it?" Collins from the British lt Films asked with familiarity. There was no direct conflict between the two of them, they were just buying the right to sell their own country.

"The mysterious elements about China are interesting, but whether to buy or not has to check the specific content. At least we already have a buying point. If the content is as surprising as the trailer, we should start."

"What method do you plan to take, to split the accounts or buy out?"

The so-called sharing of accounts means that after negotiating with a local distribution company, the remaining box office after excluding taxes and cinema income is divided. Generally speaking, the income will not exceed 30% of the box office in this area.

If you buy out, you will sell the movie broadcasting rights to the distribution company at one time. As for whether they make money or lose money at the box office, it has nothing to do with the production company.

Foreign films like this rely heavily on publicity. If they are bought and not promoted, the box office will be very bleak!

If it is not promoted, it is estimated that only Chinese and international students in North America know about this movie.

However, distribution companies with strong abilities do not look down on this work, and distribution companies with weak abilities are more stingy, which may create a situation where only dozens of theaters are released.

Zhang Chu is just the original author. He can't take care of so much, but he is very confident in Yida Pictures. This company has acquired overseas cinemas, and at least he doesn't worry about scheduling films in their own cinemas!
Chapter completed!