Best-selling books are the main source of profit for publishing houses and book companies, and are also the backbone of the development of China's book retail market.

The top 5% of book varieties in sales this year contributed more than 64% of the sales code to the market, so every company is working hard to develop best-selling books.

The current market can be divided into nine sub-markets: teaching aids, textbooks, social sciences, literature, children, language, technology, art, life and biography.

In addition, the four types of books, such as social science, literature, children, and life and leisure, are collectively called popular books. All Zhang Chu's works belong to the popular books category!

Now digital reading is becoming more and more widespread, and many classic and best-selling books have been made into e-books. With the popularity of smartphones and tablets, e-reading has made great progress.

However, physical books are still recovering slowly, and do not usher in the doomsday as people have worried about in the past. Instead, they feel prosperous.

This is because the number of people reading books is gradually increasing, and the reading popularity rate is constantly increasing.

In the past, when the living standards were low, people didn’t have enough money to buy books to read. At that time, they always borrowed or rented books!

Now that material life has greatly improved, the average number of works read has also been increased.

As the level of knowledge and culture improves, of course, more people read books than before. After all, they have achieved nine years of compulsory education.

Of course, although the development of the Internet has not eliminated physical books, it has also brought about earth-shaking changes in the sales channels of physical books.

Now online sales channels have surpassed physical bookstores to become the main sales situation. Dangdang.com, Amazon, JD.com, physical bookstores, and various Taobao stores have formed a wide range of sales channels.

It is precisely because of the success of online sales that the physical book market has actually driven the recovery of the physical book market, because the sales of physical bookstores have almost remained unchanged, and most of the growth part comes from online channels!

It can be said that as long as a book can make a counterattack through online channels, offline physical stores will grow exponentially.

Zhang Chu is a typical example. He became popular first through the Internet and then drove the sales of physical books.

"Sherlock Detective" was praised by Sherlock fans and fujoshi readers, and then "Pi's Fantasy Drifting" was highly sought after by netizens for its shocking reversal in the finale.

Finally, with the help of "Ghost Blows Out the Light", it established its position as the most popular writer on the Internet. It is almost impossible to become popular with its reputation among book reviewers!

Now the Internet is an important channel for readers to speak freely on the Internet and increase popularity for their favorite works and writers.

The influence this brings is by no means strong in reality to recommend it to friends of three or five.

...

Times Publishing and Media Co., Ltd. was listed as early as 2008. It was established in 1999 and has gone through twenty years of spring, summer, autumn and winter.

"The company's stock price is falling again, and it has fallen for 7 trading days in a row. I originally thought it could be basically stable yesterday, but why did it fall by 3 points today?"

Behind Times Publishing Media, Anhui Publishing Group, relied on, has achieved an average annual growth rate of sales revenue, profits and main business income in previous years.

But at the end of 2019, there has been a big decline in performance!

As a publishing group, the most important thing is the sales of various types of works. After the annual report of Times Publishing came out in 2019, investors suddenly found that although the company has published thousands of works, not many of them have outstanding sales, and the total sales growth rate is not as expected.

Not to mention 20%, not even 10%!

Even if the published works have received various awards, they cannot be converted into sales.

For example, "Contemporary Chinese Spirit" with the first prize in the East China region's excellent philosophy and social sciences, what is the 100 excellent works recommended by teenagers across the country, and "Where does the Wind come from" with the excellent Chinese cross-strait books, these are all icing on the cake.

If the sales volume is good, it is of course a good thing to win these awards!

But among the works that have been promoted this year, there are "Focus on the Story of Rural Affairs and Rural Affairs in the Field of Hope", "The Light and Shadow of Sino-Japanese Relations", and "Minecraft Steve Adventure Story", and "Selected Tea Soup for Tea Ceremony Artists".

To be honest, these books are not likely to be sold well!

Even if Times Publishing Culture Media Co., Ltd. has businesses such as journals, film and television works, and new media, the publishing business is still the top priority.

With the slowdown in growth so much, it is certainly normal for investors to lack confidence.

"The reason for the stock price drop today is probably a small part of the reason why the stock price fell sharply is inseparable from the announcement of Nanhai Publishing Company to upgrade Zhang Chu's book "Norwegian Forest"! Originally, our two books were both champions on New Year's Day." Assistant Chen Ou calmly analyzed: "If the fierce man joins the battle, the possibility of achieving a win-win situation is very small, and it is very likely that both sides will suffer losses."

Chief Content Officer, also known as editor-in-chief Tian Haiming frowned, "There was a chaotic New Year's Day, and there were still people who disrupted the situation. What do you think of the sales of these two books in our company?"

Product content and product operation are two different sectors. Chen Ou shook his head and said, "It is not optimistic. After all, Zhang Chu's book "Norwegian Forest" has a pre-sale bonus, and he is at its peak now, and almost few of them can reach the same level. The number of Weibo reposts and likes released by the kid yesterday is not lower than that of the young and handsome guys in the entertainment industry, which is very scary!"

Times Publishing urgently needs a sales champion to get back and forth, otherwise the stock price will continue to be so green, and it will be difficult for shareholders to explain.

In fact, it is not necessary to win the championship, as long as you can achieve outstanding results in sales.

This time, there were seven or eight new books released in January, but many of them were cannon fodder, mainly focusing on "My Youth Love Story" and "Return of the King".

The former directly matches "The Forest of Norway", which tells about youthful love, but this one tends to be light Japanese, while Zhang Chu's one is more realistic.

"Return of the King" is a autobiography of LeBron James. James, who has set various records, also has many fans in China. After the Chinese publication rights of this biography were snatched by Times Publishing, it was specially placed on New Year's Day.

Originally, the NBA Christmas War was more concerned, but for the sake of sales in 2020, they delayed their launch until New Year's Day.

If you are a little ahead, you can take advantage of the popularity of the Christmas battle and avoid powerful enemies!

Unfortunately, man's calculations are not as good as God's calculations, so he hit the gun directly.
Chapter completed!